Riding on the social network of the wind, the public service version of "Flappy Bird" ice bucket "wet" challenge fire

in a very short time.

One of the hottest words in the two-day social network is the Ice Bucket challenge. The rules of this activity are simple and participants are either within 24 hours of the US ALS (amyotrophic lateral sclerosis), known as the Frozen Man, will take a person's life in a very short time. The Association donated 100 of dollars, either pouring a bucket of ice water on its head, recording videos uploaded to the network, and having a three friends to challenge them. On a hot summer day, a bucket of ice water poured down, and it was so sour that I couldn't believe it.

At present, there are already a number of major scientific and technological bigwigs, sports and entertainment industry have been involved in this event. I counted some of the celebrities who took part in the Ice Bucket Challenge:

Technology

Tim Cook (CEO of Apple)

Mark Zuckerberg (Facebook founder CEO)

Bill Gates (founder of Microsoft)

Ballmer (former Microsoft CEO)

Nadra (Microsoft's current CEO)

Sergey (Google co-founder)

Larry Page (Google co-founder)

Bezos (Amazon CEO)

Shirley Lie Sandberg (Facebook CFO)

Elon (Tesla CEO)

Anderson (editor-in-chief of Wired)

Domestic Science and technology

Koo (President of Youku)

Yang (President of Potato)

Liu (one plus mobile phone)

Ji (today will be in the shell downstairs "wet body")

Luo (be Liu @, time is set for this afternoon)

Ma Yun (was Koo @, not yet competed)

Lei (Weibo, today's competition)

Zhou (be Liu @, not yet competed)

Sports

Ronaldo (Captain of Portugal)

Kobe Bryant (NBA star)

Wade (NBA star)

Performing arts sector

Justin Timberlake (famous singer)

Taylor Swift (famous singer)

Jemi Kim (American actress)

Little Downey (American actor)

Oprah Winfrey (famous talk show host)

Politicians

Obama (President of the United States, Obama is not going to be watered, decided to donate 100 dollars for the campaign, but also in the public criticism of education)

Erfurt Kennedy (86 years old, female, oldest member of the Kennedy family of the American political family)

Now, the Ice Bucket Challenge has become a hot topic for major social networking sites. 15th, the U.S. "Atlantic Monthly" said that Facebook has been involved in the topic of 15 million people. The "Ice Bucket Challenge" has received more than $10 million trillion in donations from July 29, with an increase of 8.3 million dollars over the same period last year, the American ALS Association said on its official website 16th. Just browsing Sina Weibo, "Ice bucket Challenge" is also ranked first hot topic, already has 22.29 million reading volume, and has Lei, Zhou, Liu, Ji, Luo and other scientific and technological celebrities to participate.

Tired of the charity dinner, the charity games, the charity auction, it's time to give some innovation to the charitable activities. The form of the Ice Bucket challenge and the rules of activity itself are good innovations. Such innovation, in fact, somewhat like the previous popular Flappy Bird, with the help of social network, so that celebrities and ordinary people are involved in the public welfare, entertainment, entertainment. Guo Meimei incident, the internet also played a huge role in the dissemination, but the red will and the public good has been questioned at home.

In fact, the Ice bucket challenge is also being questioned, the most important thing is that the purpose of the activity itself is fund-raising, but after two election, it is likely that everyone has chosen the challenge, affecting the progress of the donation. Now, this worry is superfluous. First of all, most celebrities, to this part, must be both wet body, and have to donate money, otherwise face how to go on, you see US president Ohe still be criticized re-education, we understand it. Second, the activities of the donation amount of 100 U.S. dollars, from this money, not for celebrities, all equal, more or let ordinary people participate in it, can bring the amount of donations may also be a lot. Third, because the ice bucket, we all know that the frozen people, are aware of ALS (amyotrophic lateral sclerosis), the public good part of the purpose has been achieved.

Big guys are enthusiastic to participate in, whether love the public good we do not discuss, participation may not fully achieve a full positive energy of the public relations, but must be a brand to spread the perfect opportunity. For example, Zhou in Weibo mentioned "Please give me advice, I should challenge which three people?" The nomination will send a 360-chi key, 100 portable WiFi forward on the draw.

Of course, the consequences of not accepting the challenge may also be very "serious" drops, I have to mention Ohe president as a bad example. Whether in the country, or overseas, is not a real man, but also be branded as a bad reputation in the eyes of the eyes, was repeatedly pulled out to say things.

Like Flappy Bird, such a "game" is very pleasant, but also can quickly "virus transmission", but also to face the plight of users quickly forgotten, next year play this game is likely to play not turn. But philanthropy, unlike games, also needs to be sustainable.

PS:

I think Zhou's point is quite right, "I just hope that the next donation will serve our people, such as the anti-Japanese veterans."