RIM Digital Marketing Director Vaurest job-hopping Samsung Mobile

"Sadie Network News" June 19, according to foreign media reports, according to people familiar with the matter, BlackBerry manufacturer Rim's digital marketing director Bleinvores (Brian Wallace) will switch to Samsung Mobile, as its U.S. marketing strategic marketing vice president. Vaurest is a vice president of digital marketing and media business in rim and is responsible for all digital operations.　　According to people familiar with the matter, Vaurest to Samsung Mobile, he will serve as vice President of marketing Strategic Marketing in the United States, in addition to responsible for digital marketing and media business, he will also be responsible for off-line media, innovation and brand business. This shows that the larger the size of the manufacturer, the scope and content of the marketing work more. Samsung is the largest handset maker in the United States, with a market share of 25% in April, according to the market research firm comscore.　　Rim is ranked 5th in the U.S. mobile phone market. Before Vaurest job-hopping, RIM's chief marketing officer, Keith Pardy, abruptly resigned in March. When Rim was about to launch its first tablet, Paddy's departure was a surprise to the industry.　　After Paddy's departure, Rim's joint CEO, Gimbaslie Kim Balsillie, served as chief operating officer. Vaurest, who has worked in rim for nearly 11 years, has been responsible for building a user base for the company on Facebook and Twitter. RIM Playbook last quarter shipments of 500,000 units. Samsung's Galaxy Tab has so far been selling better than the BlackBerry Playbook.