Rim hits bottom and hopes BlackBerry 10 completes redemption

According to foreign media reports, the BlackBerry is no longer a favorite of the elite, many users even said the BlackBerry is ashamed to show. But loyal users still believe that BlackBerry's office efficiency and physical keyboard are unmatched by the iphone.

Fading BlackBerry

When it comes to BlackBerry, Rachel Crosbey (Rachel Crosby) is like talking about a difficult awkward relationship.

"I am ashamed of it," said Crosbey, a sales representative for a commodity in Los Angeles. She said she would not take out the BlackBerry at banquets and meetings. At the meeting, she hid the BlackBerry under the ipad because she was worried that clients would see the BlackBerry and then talk about her behind her back.

BlackBerry has long been a proud mobile phone product of many elites, but now BlackBerry users have become the laughingstock of iphone and Android phone users. RIM is still selling its BlackBerry in countries such as India and Indonesia, but Rim has less than 5% of the US smartphone market. Just 3 years ago, Rim ruled the US smartphone market with a 50% share.

RIM's future is all bets on next year's new handsets. Meanwhile, rim lost 753 million dollars in the first half of the year, and more than a year ago, the company had more than 1 billion dollars in profits.

Recent examples also show signs of RIM's decline: Yahoo's new CEO, Marissa Marissa Mayer, changed the company's dismal image by replacing all its employees ' BlackBerry phones with iphones and Android. The BlackBerry may still be popular with governments, Wall Street and the legal community, but it has become a tie-like rarity in Silicon Valley.

BlackBerry users usually use their own privacy information service BBM to contact their friends, but when it comes to how they feel about their BlackBerry, they are now in a very tough position, with little leeway.

"I really want to hit it with a baseball bat," says Crosbey. "After 3 minutes of waiting, the BlackBerry browser has run out of batteries instead of loading. "You can't do anything on it." It promises a whole bunch of things, but it's a sheer liar. Crosbey indignantly said.

Enterprise User Churn

Since last year, some prominent companies have succumbed to the demands of their employees for iphones and Android smartphones, which previously provided only BlackBerry handsets.

Recently, Goldman Sachs began to allow employees to choose to use the iphone. As a large law firm, Covington law firm took the same action. Given the security factor, the White House has been using BlackBerrys, and they have recently started using the iphone, a decision that may be influenced by Mr Obama.

Elsewhere, BlackBerry users will still experience some awkward situations. Victoria Gossage, a 28-year-old hedge-fund marketer Victoria Gossaki, tells a story. She recently attended a party at an upscale club, and she asked the waiter for a cell phone charger. He first said ' good '. When he saw my phone, the tone became annoying and said ' no such charger '. Gossaki recalls.

"You have to get used to that kind of rejection," Gossaki said. ”

"BlackBerry users are like MySpace users," says Los Angeles musician Cregg Robert Smith Craig Robert Smith. They may still be using AOL Instant Messenger. ”

BlackBerry users say they feel more humiliated when they see colleagues using social networking apps they can't use, taking high-definition photos and using better GPS navigation. For BlackBerry users, more humiliation comes from asking iphone and Android users for some mobile tasks, such as positioning, booking tickets, restaurant referrals and instant tournament scores.

"I feel very unhappy," says Gossaki. You often see people doing all these things on the phone, and I can only chat in my own BBM family group. ”

Ryan Hutto, head of health information at San Francisco, says he often Ryan Herto his wife for music lists, navigation and tournament scores. "After two or three questions, people get bored," Hutto said. ”

Hutto's wife exclaimed: "Wherever we go, I will open the map." If we search for a restaurant, I'm going to open Yelp apps. If we need to order a meal, I'll open the OpenTable. I feel like I'm his personal assistant. ”

Desperate Company

Still, some users say they still insist on using the BlackBerry, mostly because of the BlackBerry's efficiency and physical keyboard.

As an investor, Lance Finton (Lance Fenton), a 32-year-old, travels frequently and needs to send e-mails on the road. "I choose to use blackberries," says Fenton. I can't write messages on a touchscreen phone. ”

I often ask people, ' where is the iphone? Their answers are usually irrelevant. Some people say that I can't use the application marked with Snow road. I only have four days to ski every year. On the way, we don't need ski applications. "said Fenton.

Recently, RIM has struggled to retain users and to try to persuade developers to develop applications for the next generation of BlackBerry systems, but the results are not obvious. In a recent promotional video, RIM's developer relations director, Alek Sanders Alec Saunders, personally performed the "developer, BlackBerry still loves You" mv.

Nick Mindel, a 26-year-old investment analyst, said: "This is a sign of a desperate company." Nick Minde BlackBerry always let me down, I have chosen to give up. To be honest, they can no longer afford to lose more users. “

After 8 years with the BlackBerry, Matilda chose to wait for the iphone 5. "When the iphone 5 is released, I'm going to remove the BlackBerry battery, pour in the cement, and make the BlackBerry a real paperweight," he said. "said Ming de.