Rim shares plunge BlackBerry myth faces end

RIM's BlackBerry was a model of profit for the industry, but it is now mired in sluggish performance and loss of investor confidence. On 17th this month, in a slump in first-quarter earnings and layoffs, rim staged a small crash of 21% in the Nasdaq, which hit a two-year low, and its market capitalisation hit $13 billion from $80 billion in June 2008. Three-year market capitalisation shrank by more than 80%.　　It is clear that the veteran smart-phone industry is facing unprecedented difficulties. New product weakness is the main reason for his plight, rim in its earnings explanation for the temporary loss of new products, but also for the reasons, RIM has recently cut its second-quarter revenue forecasts, said its revenue will be only 4.2 billion U.S. dollars to 4.8 billion U.S. dollars, That figure is well below the industry's expected $5.47 billion trillion, triggering a "swift" response from Wall Street investors.　　So far, BofA Merrill's target share price and corporate rating for Rim have been downgraded to "neutral" with a target of $36 trillion, and W Edbush also gave a neutral rating, with a target price cut from 42 to $35. The biggest problem for rim, analysts say, is the lack of ambition and competitiveness in the smartphone market, which has failed to launch a new smartphone in the market since last August, and this year's playbook tablet, although the current market is selling well, But its new NQX system is heavily understaffed, and rim has not yet been planning to transplant the system to smartphone devices, a "slow" pace of strategic adjustment that clearly magnifies its own disadvantage compared to rivals Apple and Google. It is understood that Apple will officially launch the IM Essage service in the three quarter of this year, which will make BlackBerry's advantage in instant messaging further shrink, and it will also pose a greater threat to Apple's iphone's dominance of the BlackBerry's corporate user market. The market share of BlackBerry handsets in North America has fallen from 55% a year earlier to 41% in the first quarter of this year, according to Gartner, a market research firm.　　The total share of Apple's iphone and Android handsets surged from 23% a year earlier to 49%. Emerging market challenges in addition to new product successors, RIM's growth potential in overseas markets, particularly in the BRIC countries represented by China and India, has also been questioned by many experts. According to RIM's earnings, BlackBerry's revenue from overseas markets outside North America has almost doubled in the previous fiscal year, but the data could only be "dwarfed" by Apple, which has moved to the "overseas" market for almost the same period. According to Apple's results, the first quarter of this year, its overseas sales revenue reached 16.5 billion U.S. dollars, the Chinese market sales are more than four times, reached 2600 million dollars. In the Chinese market, BlackBerry has not completed its full cooperation with telecom, mobile and Unicom's three carriers until this year, and has tried to launch a BIS service for the market of individual users. But in the case of a journalist survey, BlackBerry's proud security email service and instant Messaging service is less acceptable to Chinese individual users. "Open personal BlackBerry Service is not too many users, mainly the price or relatively high, individual users in this area of services have a large number of free choice, and for security is not so high requirements, so the BlackBerry service is mainly business users." "An insider from an operator said in an interview. More embarrassing for rim, however, is that its smartphones, which are positioned in China's vast smartphone market because of their overly "commercial" products, can only be sought after by small audiences. "Touch experience is not good enough, less entertainment, local application is not rich enough, the price is too high, these are the current BlackBerry handset in the domestic user market is not high degree of acceptance."　　Yang Qun, a national policy analyst, told reporters that the BlackBerry's prospects in the Chinese market would be bleak if they were not able to break through the design and application of short panels. Nanfang Daily reporter Cheng