Rim Thursday announced playbook sales of BlackBerry products or total shrinkage

Sina Science and technology news Beijing time, June 16 afternoon, RIM will announce its Playbook Tablet PC sales in Thursday, and more importantly, RIM will also release the BlackBerry smartphone international market sales.　　BlackBerry smartphones are critical to rim. In recent quarters, RIM has relied on BlackBerry smartphones to offset its rapid decline in North America by increasing sales in the international market.　　In the US and Canada, BlackBerry's share has been eroded by Apple's iphone and Android smartphones. BlackBerry sales fell in the fiscal year of February, the BlackBerry's market revenues outside North America almost doubled to $10.68 billion trillion, accounting for 54% of RIM's total revenue. At the same time, BlackBerry U.S. market revenue first appeared year-on-year decline.　　RIM's 80% of its revenue comes from BlackBerry handsets, and 20% from software and services.　　But the April profit warning once again raised questions about RIM's ability to sustain the international lifeline, and Rim said BlackBerry shipments may have reached its lower-than-expected figure, in part because of lower-than-expected sales in the region, which has been showing rapid growth in recent years. RIM's share price fell 38% per cent since April 28, when the Nasdaq stock market closed in Wednesday.　　If RIM's Thursday report shows the decline in BlackBerry sales in the markets, and the pressure on management to unveil playbook's initial sales, it will be hard for rim to persuade shareholders not to adjust their existing operations.　　Jim Balsille, the joint CEO of Rim, and Maik Lazaridis (Mike Lazaridis) say they are Jim Bersley the BlackBerry, and the new phone will use a touch screen, the latest software, to support third-party applications, in the hope that these measures will attract users to use the BlackBerry.　　But some shareholders have questioned Rim's current management model, and Canadian investment company Northwest & Ethical Investments has called on Rim to separate its board of directors and CEO positions and appoint an independent director as Chairman of the board. "Internationalization will be very important," said Richard Tse, an analyst at Cormark Nomura.　　Nokia's shares fell sharply after Nokia executives said last month that global sales of Android devices overtook Nokia. Analysts expect the BlackBerry to sell 13.5 million units as of the first quarter of May this year, roughly the same as RIM's forecasts for the April profit warning.　　Playbook is expected to sell at 35.4 million units, making Rim's competition in the tablet computer market far behind rivals such as Apple and Samsung. Some industry executives believe that rim, whether in the international market or the U.S. market will encounter sales resistance, corporate executives also began to let their employees do not use the BlackBerry, but to other smart machines, whichLed to a decline in BlackBerry sales in North America. 120 of the 200 employees in Thames River Capital, the UK investment management company, used blackberries, but the situation is about to change. Thames River's partnership with Rim expires in September, when Apple's iphone 5 is expected to be released.　　Robert Cockerill, head of the Thames River IT Infrastructure department, said: "Judging by the number of people asking for the new iphone, I expect a lot of employees will discard the BlackBerry, which is one-third to 50%." BlackBerry is widely welcomed in emerging markets for its price advantage, security and BBM communications applications, said Harry Sasongko, Indosat CEO of Indonesia's second-largest mobile operator, that Indonesian users like BBM because it contains unlimited monthly data-use packages, The average monthly fee is only 11 dollars.　　But BlackBerry will soon face new competition, and last week, Apple released its instant messaging application imessage, which mimicked many features of BBM. Competition in Latin America has been a staple of BlackBerry sales in Venezuela, for example, Telefonica Venezuela, the country's largest operator, shows that 1.7 million of its 28 million users use BlackBerrys. However, the iphone 4 was listed last year in Nevilla, Telefonica received a very high order, the product has not yet arrived in the case has been sold out. "A lot of people are turning from blackberries to iphones or Android phones," said Douglas Ochaya, head of communications at Telefonica, Douglas Ochoa. "Tim Brasil, Brazil's third-largest operator, recently lowered the BlackBerry Curve 8520 to 492 reais (309 USD), but it is still higher than Samsung Galaxy 5 's 396 reais. Roger Sole, TIM Brasil marketing director, said: "The BlackBerry has a growth momentum, but it will face strong competition." "Dolby Labs announced in Wednesday that it had filed a patent infringement lawsuit against Rim in the US and Germany, and that Rim violated the company's patent on digital audio compression technology." Rim did not respond to the lawsuit. (Xiao Ming)