Riotgames The mysteries of the world's top game

Riot Games Game Company's multi-user version of the League of Heroes (League of Legends) is the world's most gamers game. This free game is called Multiplayer online battle arena game, or Moba for short. After the launch in 2009, the League of Heroes now has more than 70 million registered users, of which about 32 million users play every month. Even in the game industry, which is so easy to explode overnight, it is a shocking and rapid growth. What is the secret to its success? Mark Merlin and Brandon Beck, the two founders of Riot Games, now serve as president and chief executive officer of the company. Baker was a strategic consultant for Bain (Bain & Company) specializing in the media, entertainment and private equity sectors. Merlin was an analyst at Bank of America and a corporate marketing manager at Advanstar Communications. Both of them are hardcore game fans. Riot's original intention was to build new games that could lead the industry in the emerging moba field. At that time, the field was born of the Activision Blizzard (Blizzard), "StarCraft" (StarCraft) and "Warcraft" (WarCraft) and other masterpieces. "By virtue of the League of Heroes, we want to show our own characteristics in the four aspects of game plot, gaming community, electronic athletics and intellectual property," said Merlin. "The key to the success of these two entrepreneurs globally is that the game is free." It was one of the first games in North America to get all the content for free, and it also offered a new role in the game, the so-called "Heroes" (champions) and other content-paying micro-transactions. "When Mark and I started riot, the vast majority of players had to spend 60 of dollars to play traditional boxed games on consoles or PCs," Baker said. He also said that mobile phones and tablets are already the world of free gaming, and even the free demo in a fever-level game is commonplace. "Many of the traditional massively multiplayer online games (MMO) have become free and upgraded," he said. There are a lot of blockbuster new games that are released free of charge. In the past eight years, the game industry has indeed undergone a revolution. "China technology giant Tencent (Tencent) spent 400 million dollars in February 2011 to buy most of riot Games's shares, but the company has remained independent." With more than 700 North American employees and 300 employees around the world, Riot's founders make full use of the growing number of fans to improve the gaming experience. "The free model will work only if we give players the content and services they think are valuable, so we've been busy," Baker said. Once we screw up, the player will not let us off. "Merlin and Baker do not belong to their own independent office in the riot office in Santa Monica." They're next to the game developer, and it's easy for both employees and gamers to find them. They make it fun to work through an in-house programming marathon called Thunderdome (hackathon). "One of the values we value most is to challenge tradition, so we're going to give this award to people who challenge the limits," says Merlin, who make extraordinary achievements by undermining established rules, traditions and bureaucracy. "Although the game has changed dramatically since riot was founded, one thing has always been the same: that is the importance of the player experience," Baker said. If any company can provide this experience, he can pack the tickets the players will be as enthusiastic as ever, and they will try to introduce the game to their friends. "The new situation now is that there are a variety of potential distribution channels," Baker said. Should gaming companies try to distribute themselves? What is the role of publishers in today's market? The major factor driving us into today's position is that it can be published on its own. There are now fewer middlemen and communication barriers between riot and players. "Riot has also invested millions of dollars in the field of electronic athletics, turning the League of Heroes into a High-profile international event and pushing professional games to the highest level through a stream of streaming media broadcasts." Now Riot's "League of Champions" (League of Legends Championship Series) has been held to the third, providing fans with another experience, the way to contact the game. As competition for this kind of game goes into overdrive, riot must step up and fight. Industry giants such as Warner Bros. Interactive Entertainment (Warner Bros. Interactive Entertainment), social gaming companies Zynga and Blizzard (blizzard) are rushing to compete with the success of the League of Heroes. This is the challenge that must be faced by the industry's boss. (Wealth Chinese network) Translator: Qingyuan