"Ripple" like the spread of event marketing

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Event marketing virus transmission speed is the lowest cost and fastest,

K68 's Akang is the master of event marketing.

His promotion during the K68, the production of a number of event marketing are obvious to all, such as in the K68 bid for the false Han, in a period of time by the major network media have reproduced, for a while Loyang. And the news headlines such as K68 telecommuting and the promotion of flexible employment are eye-catching, inexpensive and very fast.

Network Event Marketing is a unique environment, the network environment is a variety of speech and a place, so in doing a complete event marketing planning needs to pay attention to the following points

1 title should be eye-catching, for example, some time ago the network pin for a villa, such as the title of a person's eyeball to seize, the bandits suspected, how the pin can change the villa, to be to see a fresh,

2 articles should not be too long

As a result of internet reading habits and the impetuous cause too long article will not be someone to have patience to read, so the proposed article length within 2000 words,

3 preferably with pictures and video audio and other forms of form, so for the event itself can have a better exposition and more intuitive feeling.

4 events in the marketing of the "event" to consumers of the benefits should have a certain degree of intrinsic relevance, to the consumer to bring some kind of benefit. This benefit should be recognized by consumers. Or, event marketing can not be separated from the core concept of the brand, must adhere to the principle of relevance, only the brand and event coupling natural fluency, in order to allow consumers to transfer the enthusiasm of the event marketing to the product. Whether it is to promote the product as the starting point or to establish an image or to highlight the concept, event marketing should bring enterprise products to consumers to focus on the interests of the demand.

5 Network Event Marketing needs to have the public participation degree, only has the news value and the social value, does not have the public participation degree, the event marketing also is difficult to go far, the effect also discounts. See the Super Girl why stir the country, mainly use the mobile phone text message This very easy to participate in the interactive way, the final of the National people have nearly one-third are watching, many people are in the thumb interaction, and some also mobilize relatives and friends involved in it. The masses themselves entertain themselves.

6 of course, event marketing can not be too utilitarian, network marketing events utilitarian too strong, the media will also refuse to intervene, you write the news and manuscript too advertising, even if the reporter passed, the editor will be shot, so the event marketing emphasis is "Kung Fu in Poetry" and "Silent Sheng Audio", in imperceptible to infect the public, to achieve marketing purposes.

Event marketing is not a startling oath, a stone stirs up the waves, and then spreads like ripples in layers.