Rising costs SME Internet marketing Scheme change

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Farewell to Shenzhen, the haze of jumping, Foxconn began large-scale migration to the mainland. According to media reports, Zhengzhou Fuji Kampf a start, the entire Zhengzhou even the entire Henan province are excited, Foxconn recruitment site full of overcrowding, 1:30 of the employment rate, let Foxconn smile to see. But a few happy few worries, similar to Foxconn's big-mac enterprises inland, led to a large number of small micro-enterprises in the mainland seriously lost talent, the reason is simple, Foxconn has issued more than one salary and competitive welfare conditions, there is a common people, large enterprises are more secure and more opportunities and prospects for development. In order to retain talent, a large number of micro-and small and medium-sized enterprises in the mainland have to be forced to improve their treatment. However, after the improvement of treatment, we have to face a very real problem, is the rising cost and competition increasingly fierce and brutal market.

In fact, the change Bureau in the last year has begun, at that time by the Foxconn Shenzhen Company pay impact, part of the production and processing of electronics, toys and textiles and other enterprises to significantly put into automated production lines to reduce the impact. "Put millions of dollars to transform the production line, indeed some funds tight, but in the real labor difficulties in the face of wage costs higher, long-term management is a sensible and helpless choice, after all, survival is the first choice," Shenzhen Baoan an electronic production enterprises to reveal their own voice. In front of the huge production line transformation investment, more enterprises still chose the Internet, in order to improve the sales performance scale of the way to reduce costs. More trade-oriented also have to build their own website, opened the enterprise mailbox, in order to use the power of the Internet to plot a change.

But the Internet road of small and medium-sized enterprises, but not smooth sailing, more is bumpy and tortuous. Since previously did not involve internet marketing, many enterprises think that the construction of a website can be, as long as there is a website can drive sales. This view also let a lot of business owners are quite puzzled, put tens of thousands of dollars to do a website but did not achieve the effect of inner expectations, and even the site after a good list did not receive. Many enterprises are also discouraged from this, the Internet marketing generated distrust. Shanghai site Construction of well-known companies pilotage technology also found that there are some unscrupulous web site construction companies, the implementation of fraudulent marketing customers, so that customers a decade or more years to register Chinese domain names, general Web sites and mobile domain names, so many do not understand the internet marketing companies think that the Internet is cheating. But in fact it is not so, partly by the foresight of the enterprise, has tentatively tasted the sweetness of internet marketing.

Favored by SMEs and respected the mainstream internet marketing model has two, Alibaba and search engine auction promotion. Part of the foreign trade-oriented production and sales-oriented enterprises, Alibaba praised, and the actual situation is so, more than 2000 yuan a year of input, but can bring tens of thousands of hundreds of thousands of or even millions of investment income, as the company has no reason not to believe its effect. But not all marketing models have played a role, we take the search engine auction ads For example, many enterprises on the miserable, the beginning of the effect is also very obvious, put thousands of yuan effect is very obvious, but now the cost of consumption is more and more, the effect is not growing. Based on the business model of the search engine itself, we can only say that the increasing number of malicious clicks and invalid clicks has been a headache for SMEs.

Change is a pass, the same is dead, but the wrong change is not as good as death. In the face of increasing and high costs, a large number of micro-enterprises are very helpless and painful. But internet marketing is already irreversible trend, Shanghai website Construction Company Pilotage Technology gives advice is, in the Internet marketing, it is best to choose a more professional internet marketing planning company, do not trust fraudulent marketing phone. Choose an ideal domain name, do a professional website, with appropriate marketing methods, small and medium enterprises Internet Marketing Road will be a bright future! This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) original edition, more wonderful article we will continue to launch, Welcome to the Webmaster network related channels, forwarding please specify the copyright information.