"River-style" entrepreneurial

China's internet is more and more like a "lake", "River-style" entrepreneurial, is likely to be the inevitable choice.　　Wen/Wang Dingpei in the 3 years since the 2008 financial crisis, China's Internet entrepreneurial environment has undergone great changes, or even a fundamental change, to understand these changes and its causes, may be helpful to us how to start a business. 1. The giant of the Internet has occupied the key node of the Internet, in a huge market of "lack of effective management", the network giant is a bit like "dinosaur", while the Internet's ecology is a typical "jungle ecology".　　Even more frightening is that the internet giants in the "security lack of disease", the past calm peace has been broken, the internet is in the "Warring States Period", the Giants are in extreme "bloodthirsty excitement."　　2. Monopolistic resources (infrastructure and policy) have become more and more important to the great value potential of the Internet, with the help of various names and various interest agent mechanisms, to try to reap the benefits, they may not be able to do anything, but "bad ability" is very strong. 3. "Atypical law enforcement" power, due to lack of perfect market management means, the dark forces rampant, "atypical law enforcement" power to Rise, "antivirus", "Security", "assistant", "navigation" and other forces flooded the market.　　These forces wander between "positive and evil", while "chivalrous" and, for a moment, "villains".　　Here, there is a series of typical "Western American films" in front of me: Opportunity, adventure, Force, conspiracy, power, chaos ... In the face of such a market, the "typical entrepreneurial model" of the past 10 years may need to be adjusted: A successful "foreign model"; an excellent product "reproduction capability"; In the case of the capital, the horse-enclosure becomes the first or second in the field; ipo!　　Happy！ "Typical entrepreneurial model" facing the problem is: a group of "replicator"; the "bubble" enclosure under the support of capital greatly prolongs the time of project success, the "Chinmaso" competition of monopoly resources increases the risk of "sudden death" of the project, and the network giant's "predator" mentality, timing, increases the despair of the entrepreneur.　　Atypical law enforcement "power" to eat cards, or even "Hu accounted for Nestle", greatly increase the operating costs of the project, the entrepreneur under the huge comprehensive pressure of the self collapse ...　　China's internet is more and more like a "rivers and lakes", "river-style" entrepreneurial is likely to be the inevitable choice. 1. Menke: At the beginning of the venture, that is, to take refuge in a network giant, can use its resources, to avoid being suppressed, but also can be an export in the future, may be reduced by "atypical enforcement" harassment.　　Most of these network giants now have an investment arm, which is more realistic than VC in gaining access to their investment sector.　　2. Lone-style: Entrepreneur individual has unique ability (some first-class technology, or the ability to mobilize all aspects of resources), neither begging, nor fear of harassment, with super strength, in the "jungle" forcibly occupy a piece. 3. Red-Black: monopoly Resources and familiarityThe power of the Internet is combined (which, of course, is quite difficult), with both strong product capabilities and scarce resources to gain early growth momentum.　　4. Scavenger type: Willing to loneliness, find some of the internet and bitter and tired, slow growth of the industry, although not fast growth, but can survive, it is best not to do any financing, accumulation of strength, waiting for the opportunity.　　5. Hatchet: Do not consider the result, become some powerful resources of the hatchet, to fight some network opponents, in the fight to accumulate energy, observe the opportunity, most likely in the future, seize the moment.　　6. Incubators: In principle, should be a better choice, but the existing incubator is too "typical", if you can take into account the Chinese Internet "atypical characteristics", there is a great opportunity.　　The requirements for entrepreneurship are more and more comprehensive: product capability, ability to integrate resources, management ability, ability to withstand various pressures ... Investors have always said: people, people, or people! But how many are there? Investors need at least a stronger knowledge of human ability and the patience to wait.