Rob Mobile Internet booking Opportunity Ctrip "lost" where

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Yesterday (February 4), The daily economic news reporter from Baidu's travel reservation website-where to know, as China's middle-income population expansion and mobile user growth, as of late last year, "where" mobile applications download more than 25 million times, The company's management expects revenue to double this year, to about 1 billion yuan (160 million US dollars).

The same time online travel booking Enterprise (OTA) eldest brother Ctrip official mobile application Download volume is 20 million times. Ctrip CEO Fan said in his reading of the report: "The mobile sector has expanded to be the top priority for 2013 years." ”

Ota moves from PC to mobile terminal to trend

"This year, where to go site about 20% of bookings will be generated via mobile devices, which is higher than last year, less than 15% per cent last year. "Where to go?" said Zhungchengsu, the net chief executive. Where to? The net has surpassed Ctrip in the four quarter of last year, becoming China's largest online ticket retailer, "as the company's online booking service expands to help lower fares".

Where to count the growth path of the net, the chief operating officer of the network, Rotzin, said, "OTA transfer from PC terminals to mobile devices is a trend, mobile booking future changes will be larger than we think." ”

"Where to go by virtue of parity search mode and TTS online trading system to complete the business closed loop. "Huamei Hotel consultant chief Knowledge Officer Chang to" Daily economic news "reporter analysis pointed out that 2008, with the Internet traffic explosion of growth, to where the network decided to charge agents" Brush point "of the flow fee or advertising fees, initially is" a dollar a click. " By July 2010, where to go to the net ticket online trading platform TTS (Totalsolution, later renamed SaaS) launched.

"On the TTS system, this similar to Taobao background of the trading system, you can accurately calculate where the agent to reach the cost of the transaction, which makes the network to the ticket agent has a strong control and the right to speak, so every year to the agent price increases. "Chang said.

Hand media times forced traditional OTA thinking

The advent of the ' Hand Media ' era offers another possibility for OTA. Where did you get the first OTA ticket to the mobile Internet? Subsequently, the pudding, mango nets, hanting and other hotels group mobile phone clients are also introduced to the traditional distribution channels to bring great pressure. Rotzin, chief operating officer, points out.

Earlier, online Ota insiders also pointed out that within 3 years, online travel companies are expected to transfer to the Internet company. In the age of interconnection, 50% of U.S. tourism consumers make bookings two weeks to one week before departure, while in the mobile internet age this cycle is shortened to 12 hours. All of Japan's online travel companies, already all mobile internet companies, have done it in Japan at 50%, while the US is currently chasing that figure.

Seize the "mobile Internet + tourism" This development direction there are three Ota one of the mango net. 2011, Mango Network released the Mango Network Android and Apple System app, providing air tickets, hotel inquiries and other services. 2012, the company also set up a wireless studio, the Mango network 3G product operations Manager Shei to the daily economic news reporter said, "Our wireless business has just started, but the growth is very good, 2012 order month growth of 4 times times, space is very large." According to the reporter learned that "mango tourism" app to start the fastest, just 5 seconds.

However, compared to where to go to the net, Ctrip relies more on call center reservations. And now, the heavy assets of the call center is still the main service model Ctrip, in this regard, Ctrip said on January 25, will be adjusted to operate from the ground sales to the online sales channel change, so will lay off about 500 people. As of last November, the number of Ctrip's call center staff was about 9000.

Earlier, Ctrip CEO Fan told reporters, "the development of mobile applications and back-office support systems will continue to be our top priority to ensure that users can get a seamless booking experience." This year, we will continue to invest in this area to ensure that we gain more market share. ”