Rochuan: Entrepreneurship is like playing mahjong hold "seven pairs" look for direction to do

May 20 Draft (LOHUIZHENG) application of the CEO Rochuan in Donews 5G vernacular, said, entrepreneurship is like playing mahjong "seven pairs", look for the direction will sink down the heart to do. In the face of many domestic application stores competition, the application of the differential operation of the route.

Rochuan has several enviable work experiences, first at Microsoft, the second in MySpace and the third in China. When asked why he started his business at the age of more than 40, he replied, "The simplest idea is that there is no chance of starting a business."

From http://www.aliyun.com/zixun/aggregation/12039.html "> Multinationals to state-owned enterprises to private enterprises, it seems to be getting smaller. But Rochuan says the platform is getting smaller and the stage is growing. Originally do MSN, our request for product improvement is difficult to get the specific support of Microsoft, and now can do a lot of things.

"The first time you touch Android, like the first time in contact with Windows, exciting, he was attracted by the mobile internet, he wanted to work in the field for users and downstream vendors to bring value, and then Kai-Fu Lee introduced to him the application of the project, he joined the application in July last year.

Rochuan said, entrepreneurship is like playing mahjong "seven pairs", look for the direction will sink down the heart to do. China currently has more than 100 third application stores, Tencent, 360, Baidu have entered this field, the whole market competition is very big, but he does not think the market will eventually only have one application store.

Although the competition is big, but the market is bigger. China to 3721.html ">2014 year will have 300 million Androi mobile phone users, millions of applications, and how to give users to do product adaptation is a difficult thing, this is the application store can do."

Rochuan recalls when he was sent to Microsoft's Seattle headquarters training, just in time for the Justice Department to sue Microsoft Monopoly, he did not understand that Microsoft is obviously innovative, how can be sued to say monopoly. And then he knew, some of the mechanisms in the United States are really good, is to split the big companies, and the first division of the company is Boeing, Boeing was divided into three small companies, and now the three small companies are also developed into large enterprises, so competition is not bad.

Google App Store has done three things well enough. First, in product audit, Google did not do much for malicious use, leading to a flood of rogue applications, followed by Google's poor support for mainland users, and the big gap with Apple's App store; third, China's network environment is more complex, Chinese users visit the Google App Store often problems, Google did not improve on this.

It is the imperfections of Google's App store that provide opportunities for many Third-party app stores, including application sinks. But the user finally chooses is the humanity service and has the quality content. Rochuan said that in order to survive in this market, at least to achieve three points, have characteristics, can "hematopoietic" and have the right values.

Rochuan revealed that in product audits, the application of the combined 360 and Tencent to the platform to be submitted to the application of a review, although it will cost a lot of costs, but this is necessary to do.

In addition to the product to do security audits, to make personalized recommendations to users is also important.

Now, he says, "algorithm recommendation" is still early, although Amazon has the world's best collaborative filtering engine, which makes their consumers ' shopping up by 30%, no company in the country has found an effective way to process data, either because the data is accumulating too little, and if you're recommending it according to the amount of downloads, The line is always in front of the big company's application, which is bad for small and medium developers. Only by constantly having new developers selling their products can the App Store survive.

Rochuan revealed that the current user initiative to find the application of the total user volume of more than 50%, which is based on the user's Word-of-mouth spread. The future of the application of the profit point depends on high-quality paid digital content and advertising, but if the ads do not bring real returns to developers, then want to promote through advertising will be less and fewer people. Only by encouraging high quality applications, such as the ability to earn tens of millions of dollars a month on top of a boutique game, there will be more and more people pouring in, which is good for both the developer and the application sinks.