Rocket Internet integration of the five fashion electric dealers

Absrtact: September 6 News, billion power network learned that the German electric business incubator Rocket Internet will be with the Swedish Investment organization Kinnevik Cooperation and integration of the 5 fashion dealers, the formation of a global fashion Electric company Global Fashion Group. New company value after integration

September 6 News, billion power network learned that the German electric business incubator Rocket Internet will be with the Swedish Investment organization Kinnevik Cooperation integration of its 5 fashion dealers, forming a global fashion power company Global Fashion Group. The new company, which is valued at about 2.7 billion euros after the consolidation, is located in Luxembourg, a move that will simplify its corporate structure before rocket Internet listings.

According to the news, the 5 fashion dealers to be integrated were Dafiti (Latin America), Jabong (India), Lamoda (Russia), Namshi (Middle East) and Zalora (Southeast Asia and Australia).

Rocket Internet listing news will be announced as early as next week, and its fashion electric dealer Zalando will also be listed in the near future. Rocket Internet was founded in 2007, currently in Africa, Russia and Latin America, Southeast Asia, the electricity market occupies a large market share, covering more than 100 countries.

According to the Billion power network, Kinnevik has a 18% stake in the Rocket Internet. After consolidating, the 5 electronic business sites that will be consolidated are the top five Rocket Internet sales, and they can share their expertise in creating network brands, building logistics networks, and developing mobile shopping.

Rocket and Kinnevik also hope to promote the global expansion of the new platform after the integration, build world-renowned brands and so on, and hope to speed up the development of platform technology.

The new global Fashion Group, a fashion dealer, can cover 4.6 million consumers and will consolidate more than 7,000 employees. Previously these sites received 8.4 million orders, the first half created 436 million of the value of goods. Since its inception, the 5 fashion dealers have received 1 billion euros from investment institutions such as Kinnevik, Access Team and summit, and 350 million of billions of dollars of investment have not been used until July 30.

After the establishment of the new company, existing shareholders will continue to hold, the largest Sanger shareholder is Kinnevik, rocket and access team, accounting for 25.1%, 23.5% and 7.4% respectively.