Rodeillou: A grassroots only use 300,000 how to play rebirth fresh O2O

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Not long ago, the day Cat Mall founder General manager Huangyan Public speech said "electric dealer 10 years of burning money has ended." Grassroots Rodeillou, after ten years of working career, make a "commitment of 200,000 Yuan", broke into fresh 020, the establishment of "Luo Jia slope" Online Mall, 30 offline entity store ready to send.

No resources, no background, no ambition, but claims to do "not to burn the money of the electric dealer." How exactly is he going to play?

Ten years working road

Just a few years ago, Rodeillou's days were not pleasant. Since 08, life has not been as good as planned. Embark on this road, is not for the so-called "chasing the ideal, realize the value", in Rodeillou view, he just according to the inertia of life driven, not thinking "anti-adverse."

Rodeillou was born in Zhongqing Rongchang County a village called Lo Jiapo, brother Four, he is the eldest. Because of family poverty, junior high School graduate Rodeillou can not continue to read, as the eldest son, he will take the family from the parents shoulder beam.

1998, 17-Year-old Rodeillou from Chongqing all the way south to Zhuhai, Guangdong, in a dyeing and finishing plant became an ordinary worker. In the roar of the machine shop, standing for more than 10 hours a day, he still clearly remember that the first month to get only 230 dollars in wages.

"In the south for a few years, open their eyes, earn some money and then go home to do a small business," at that time, friends and relatives to this "route" to guide Rodeillou, he also thought that this is the future life.

In order to earn "business cost", Rodeillou intends to engage in "good change" sales work. But taking the first step is not easy. He left the dyeing plant after the security, in order to cram knowledge, he reported a correspondence course study marketing. At the end of the course, he resigned from the security job and applied for sales.

Low education, no experience, just the beginning of the job is not smooth, in order to accumulate experience, Rodeillou had to engage in a clean water sales without basic salary. Pure Water Company on the seven floor, that period of time just elevator fault, Rodeillou and a team of colleagues every day to the big bucket of pure water a step to carry the next seven floors. From pure water to sheet metal equipment to building materials, sales industry finished is ten years. The most difficult time, Rodeillou only eat two packs of five cents a day of instant noodles, but he never willing to give up the opportunity to learn. In the first few years, learning product knowledge, tutorial sales skills, Rodeillou learning record every month to write two or three notebook.

At the end of 2006, Rodeillou has become a well-known "gold sales" in Guangdong Circle, but he chose to return to Chongqing.

"Working in the south for a few years, open your eyes, earn some money and then go home to do a small business," he did not forget the original plan, now the money is earned, it is time to go back to business.

200,000 dollars commitment

2013 summer, July Chongqing, like a just boiling hot pot, stagnant in the air and heat and restlessness, after nightfall still a long time. A "delicious street" of the old Hotpot shop in front of the door, Huaquan sound, noisy, Rodeillou This table is not too many words, two people just frequent clink.

With a slight worry on his lean face, this is Rodeillou's habitual expression, the habit of life.

"How about it?

"How sure are you?"

"I'm not sure, but you've been thinking about it for more than two years. ”

In the face of the hesitation of friends, Rodeillou heart full of anxiety.

After coming back from Guangdong, Rodeillou with 10 years of accumulated resources in Guangdong, opened a home electronic components sales shop. Originally thought to be able to rely on the Guangdong side of the relationship at a low cost price purchase, to Chongqing to make the difference. But after the opening, business was not in the doldrums. Looking at the shop for a day, Rodeillou couldn't sit down, and he was going to figure out why the business didn't develop as he imagined.

After days of investigation, Rodeillou finally found: The Chongqing side of the market is not as he imagined, large state-owned enterprises to buy electronic components have a fixed "partner", while large private enterprises in the coastal areas with their own procurement, take the price is not higher than the Rodeillou.

Once a big business loses its business, it loses its chance to grow. Food tasteless tasteless, Rodeillou is tangled in the immediate business to continue, a good friend again for "that project" found him.

Rodeillou's friends work in government agencies, as early as 2011, once looked for Rodeillou, hope to work together. But at that time Rodeillou is busy electronic components business, just and friends often communicate, and not determined to do. And now that business is frustrated and switching to a business is a chance.

However, friends always have too much scruples, every negotiation is always a long time. From March 2013 to July, for exactly four months, the friend was unable to make up his mind, so he had the dialogue above.

"Hesitate, we will have no chance, we must make a decision immediately." If you think there is a risk, I can assure you: if the project is not well done within three years, your investment funds can be all to you.

To make this commitment, Rodeillou is not a whim.

2013, July, Rodeillou and friends registered Luo Jia Slope Technology Co., Ltd., the first Rodeillou investment of 100,000 Yuan, a friend funded 200,000 yuan. What is a commercial project that allows a cautious Rodeillou to make promises to gamble?

Fresh "Three Play"

Speaking of Rodeillou's "new business", he always said, "I am a flavor."

Fresh 020 is the problem that the electric business has been trying to solve but still unsolved. Fresh, cold chain logistics, inventory, each link for the entrepreneur is a huge problem. Rodeillou has no electrical business experience, but dares to chew this piece of stubborn, because in his opinion, he is not so big ambition.

"Who said to do fresh vegetables and fruits, meat, aquatic products are all done?"

"Who says a fresh electricity dealer is going to cover the whole country?"

"Who says that you must buy and sell now?"

Rodeillou that the domestic electricity dealers currently exist "three crimes":

A sin: Today is not to make money is to make more money tomorrow;

Two deadly sins: scale equals efficiency;

Three deadly sins: traffic is everything.

"The electric dealer must find the sustainable development plan and the profit path, from the one-sided pursue scale, regardless of the cost expansion thought to jump out, attaches importance to the enterprise own hematopoiesis ability to build, realizes in the enterprise sale, the market share and the profitability ability and so on many aspects coordinated development." ”

How does Rodeillou's fresh business play?

For example: an office worker, due to get up late every morning, there is no time to go to the supermarket, the market to buy vegetables, how to do? Online shopping.

Before four o'clock in the afternoon that day, from mobile phone micro-mail or Computer Web page into the "Luo Jia slope" site, browse, search the next day to eat dishes, and then electronic orders, payment. The company's headquarters will complete all the lists at six o'clock in the afternoon and send orders to vegetable bases in various regions. Vegetable base According to order demand, picking, packing in the next day before 10 o'clock in the morning sent to the distribution warehouse in various regions. After each warehouse arrives according to the order, before four o'clock in the afternoon, delivers to each district "the Ali vegetable dish" to take the dish. The user will be able to finish picking up the food directly near the neighborhood when he comes home from work the next day.

Luo Jia Po's fresh 020 has three layers of "play":

First Play: Subtraction economics

Early start, should not carry too much baggage on the road. Rodeillou do not have to sweep all the categories, just start with vegetables. And for the choice of coverage area, he is not the first to quickly expand, but chose to focus on the region, the countryside surrounded by the city, a mountain hill to chew.

Compared to meat, aquatic products, vegetables easier to keep fresh, and each region has a vegetable planting base, which will facilitate regional expansion.

Second Play: Community business

The key of 020 is how to get through online. Luo Jia Slope Online since the construction of online shopping malls and mobile phone mall, while online, then choose to enter the community and convenience store cooperation.

In each community convenience store in front of a "Ali vegetables fresh Chain" signs, online shopping users back to the community by the way to pick up food, convenient and greatly improved. Luo Jia Slope and convenience store business does not conflict, each completed a stroke, Luo Jia Slope will give supermarkets a commission, a year down on average for the community each supermarket to increase tens of thousands of yuan income.

About the "Ali vegetable" name, there is also a small episode: once, Rodeillou to visit a senior electric dealer consulting questions, in the understanding of "Luo Jia slope" mode, the electrical business predecessors praised the "Luo Jia slope" for the field of fresh electricity business Alibaba, so named "Ali vegetables."

Third play: Big platform

Fresh 020 is a starting point, not the ultimate goal. After using the Internet to buy vegetables to bond users, Rodeillou hopes to get through the entire online and offline life circle. Later, users can not only buy vegetables online, but also online ordering, laundry, hair, etc., complete the integration of the online community economy.

Asked about the development plan of Luo Jia Slope, Rodeillou again: "I do not have so big ambition." I just want to do the southwest. The electric dealer is a burning money profession, we must walk cautiously each step, strives for with the least resources to exchange the maximum benefit.

From the first day of the founding of Luo Jia Slope, Rodeillou is a step by step. and community convenience store chain, not only from the channel to consider, there is the use of community to form the advertising effect of the brand, "every day so many people see ' ali vegetables fresh chain ' signs, each year to save the advertising fee is a small sum of money"; every area of the Luo Jia Slope Station, Rodeillou does not take the territory, But go to join mode, use the local resources and advantages of franchisee to pry the market.

"Don't want to be a general's soldier is not a good soldier", the entrepreneur's team, no ambition is not much. However, no ambition does not mean that no development, if the entrepreneurial like in the dark ahead, when others consider a few kilometers, dozens of kilometers away, Rodeillou just think of the vision of the hundreds of meters, and then consider the next hundreds of meters. He may not be a passionate aspirant, but a steadfast and steady doer.

Finally, the reporter once again asked: "You really have no ambition?"

Rodeillou smiled: "If I have to find an ambition, I hope that the Luo Jia Po electric business After doing it, can return to my hometown of Luo Jia Slope." To make a place like Huaxi village, to achieve around the ecological agriculture production, manufacturing, integration of the demonstration point, so that Luo Jia Slope become ' the first in the land '. ”

For Rodeillou, lack of ambition may be the key to achieving ambition.