Rogue Software 2.0

Rogue software used to be a huge industrial chain, but this chain has already fallen apart and has vanished. And the history of many by playing the edge of the outbreak of the industry, rogue software once lost its survival of the soil, "see light die" inevitable.

No one would believe that the people who were engaged in the industry were doing "sustainable development", and they were holding on to the mentality of "addiction to death".

In the post-rogue software era, the TMT industry remains lively, as if nothing had happened. However, it is noteworthy that "rogue software" is not completely extinct, but has completed its 2.0 transformation.

I would call the traditional rogue software "rogue software 1.0", compared to, "rogue Software 2.0" has some new philosophy of survival and expression forms.

1, perhaps more moderate, but the "rogue" nature has not changed

The most representative rogue Software 2.0 on your side, its name is "the audience":

-It's all over the elevator in every neighborhood: the amount of installation is monopolistic and huge.
-It occupies your private domain: Don't forget the "pool area" that is calculated in your purchase contract.
-It cannot be uninstalled: Is there a power key that is too much for LCD?
-It uninvited: http://www.aliyun.com/zixun/aggregation/32568.html "> Property company before and the audience signed an agreement, did you say hello?"
-it "bounces" the ad at any time, and cannot be closed: if the computer in the rogue Software 1.0, you can turn off the computer at most, the whole world is clean, however, in the elevator you, what do you do? Unless you are deaf and blind.

The audience is an extreme example, and its "rogue nature" has aroused everyone's discussion. Let's look at another company:

-a "Bluetooth media"-Force users to accept the ads sent by Bluetooth message.
-an "internet café media"-when Internet cafes, computer forced pop-up ads, text chain, banner and so on.

......

Even, in my opinion, the move vigorously promote the "cell text message" Should belong to this list-when you first to send information to users, why not at the end of the information with a block function?

The only thing worth "understanding" is that rogue Software 2.0 promotion way appears more moderate, from the previous "rape type" changed to "negotiation".

2, can see the light, and the normal capital operation

I'm sorry to mention the audience. In fact, the so-called "precision model" and rogue software "rogue mode" is only a line, the two models will be "precision marketing" as the biggest chip to attract customers.

Some people say, is CCTV "black" of the audience, but in my opinion, in order to focus on the wireless mode of operation, even without CCTV, sooner or later there will be problems. Division wireless and operators conspire with this rogue software 2.0 model, and in the CCTV 3.15 party, in addition to the ignorant users, no one feels wrong.

The other companies that I have listed as "Rogue Software 2.0" are mostly in the form of a variety of so-called "new media", and they are legal, sensible and reasonable.

3, the chain interests tend to balance

Why rogue Software 2.0 can be aboveboard to survive, and can also be listed, or even open a century-old shop. The essence of it is that its interests are divided into more balanced ways. Advertising revenue is still the backbone of rogue Software 2.0, but the benefits are clearly "diluted". From Guangzhou, an "internet café media" for example, in the rogue Software 1.0 era, advertising revenue by the advertising agents and rogue software operators share, and in the 2.0 era, joined a new benefit of the partition-net bar owners.

This is a "sub-alliance advertising" model, between rogue Software 1.0 mode and portal-style "alliance advertising" mode. The relative balance of benefit, let rogue software 2.0 can have more long-term living space than its 1.0 times. If the model is more humane--the net bar will make this part of the income benefit to users, such as the net fee reduced some, perhaps the model is more solid.

In fact, it is easy to understand, if in the rogue Software 1.0 era, rogue software will be inserted in the user 1 at the same time, into his income, this is also called Rogue software? In the 2.0 era, it was only the user who paid for the interests of the middle.

4. Do not collect privacy?

thousand-faceted analysis of a lot, but seems to be in the rogue software 1.0 times a lot of "spyware" disappeared? Wait a minute, the focus of wireless to complete the "precision marketing", the user's privacy will be betrayed.

BMW's ads if the mass to migrant workers on the mobile phone, that is the platform is greatly bad. Then look at "internet Café Media", although the use of public computers, but the user's online trajectory will be the advertising platform records, and quickly in the match to be reflected.

However, Rogue Software 2.0 pertinence is not so strong, everyone will reflect: "People can endure the audience, why I can not endure", "people also in this Internet café, why I can not endure." ”

In a word, the rogue software is not dead, but changed a living. In fact, whether 1.0 or 2.0, in exchange for damaging the interests of users in return for their business, when the scale of more than a certain point, it is doomed to the model will die.