Roll-call time does not do the public: the public raised itself "wrong" easily misunderstood

From the July 2011 Roll Call time operation to 2014, roll-call time is the earliest and has been the largest platform for the public, we have in the field of the experience of the public not any one platform can be surpassed. It can be said that the time is the most understanding of the platform, but we released in April 2014, we give up the public, there are a lot of reasons behind, has not publicly explained, today we feel the need to tell everyone: why is it not acclimatized in China?

The public-chip model confuses geeks and consumers

There is a problem in the past, the user is divided into two kinds, one is the geek, one is the public consumer, the two kinds of people's needs are different. The Geek group wants a sense of participation, they want to participate in the entire development process before the product has been made, you have bugs I help you find out, this time the product is immature. And for the masses of consumers, your products immature, is defective, they do not want to help you test bugs, they want to get good quality products. These two kinds of user preferences and thinking habits are completely different, at present, no matter how to do, can not take into account both of these users, so we think that the public raised itself is a problem. We now divide the two kinds of people, through the "first sale" and "1-yuan public testing" two project models to eliminate the shortcomings of the public-chip model.

"1-dollar Test" is to help the start-up team to filter out such a group of geeks to do in-depth docking, when their products are immature, so that the geek users to market experience and testing to help the start-up team to verify the product, when you should not and users charge. And for those who want to buy mature products, then come to the "first sale." The team is ready to ensure delivery time and product quality, we help you make the best appearance in the roll call, the accumulation of the first group of consumers. Therefore, we require a high threshold, to ensure that the user's rights and interests.

It's easy to misunderstand

The word, some people think is to help, some people think is investment, some people think is pre-sale, different consumers have different understanding and views. You label these items as a public chip, and it's hard for consumers to judge which type of project you're behind, so the meaning is misleading.

For the mature team does not want to give an impression: My product is in the public-raising period. That's a label that only immature teams are willing to accept, so this is a bad label for a mature team. So the word "public" is not suitable for a certain type of team, it is easy to confuse small groups, users are also easy to confuse. Others thought it was a stock-raising and even thought they could invest in the projects.

The imbalance of the protection mechanism of public financing mode

The public-chip model is very tolerant of the project team, but it cannot protect the rights and interests of the party; project team can ship time can be unlimited delay, product quality can not be as expected, or even do things and the original to say that different, this does not matter, because the public support to encourage innovation, but there is innovation there is failure, This is unfair to the users who pay the money, because no one wants to support an unreliable team. Therefore, there is a serious flaw in the pattern and mechanism, this serious flaw will lead to an imbalance, which leads to the platform of the public to become a hotbed of unreliable teams.

When a good team and a bad team mix together, we can not guarantee to users, online projects in the promised time to come up with a mature product, which is very irresponsible to users. We feel the need to protect the rights of users, whether you are a start-up team or a large company, we all hope that the things that are made are reliable things. So call time began to do very strict audit of the project, at the same time in the way of the money, to break the 70%~30% before the model, we found that even if the 70% will have a rotten tail of the situation, these are named time past the bitter experience. The roll-call time is now replaced by the total not first, with money to constrain the team, so that the user support the experience of participation improved. In this way, we are not a public chip.

As a result of this series of problems, the concept will continue to intensify the consumer and team, platform and consumer, platform and team of contradictions, and this contradiction will be intensified, will eventually lead to the chaos of the public sector. This is why the call time transformation first pre-sale, we feel that the next six months to a year, all kinds of in-kind platform will be transformed into a pre-sale platform, regardless of what the other party thinks they are.