Rolling Stone mobile Xinhua: Digital music must be charged still need game

Tencent Science and technology news August 15, Rolling Stone mobile vice president Xinhua at the 2013 China Internet Conference, said the charge I think is a trend, but there is a game process, perhaps a year, perhaps two years, three years. In the era of the advent of mobile internet, the foundation will be more mature, we will have more room for negotiation. Xinhua said that the mobile internet in the future is better than the traditional internet is good news. The traditional internet took about more than 10 years to develop more than 400 million users, and has not been the basis of fees. Now basically the young people listen to the music computer is not much, basically through the mobile phone or various players. The size of China's wireless music users, including the use of ringtones, full song downloads and a variety of players is about 750 million, China has about 1 billion of the user size. Xinhua that mobile Internet is 1 billion of the user base, the need for bandwidth terminals within three years has been improved, the following is more than 700 million users. And the means of payment has also increased, with the bank card, Alipay, and other operators of various means to be able to obtain costs. Mobile internet users have a very good habit of paying, and it is clear that there is a charge and a free price to consume anything on the phone. In this perspective, users do not need to be educated, as long as a good habit of keeping the music can get up. The following is the Xinhua speech record: Xinhua: Thank the organizing committee for giving me this opportunity, in this afternoon for you in the field and online users to carry out an interactive exchange. I'm from the Xinhua of the Rolling Stone movement, and I'm sharing the conversation today with you about music. First a little music, the music of the spring where I have no definitive answer to the idea or can be shared with you. The Internet in the transformation process to the mobile internet there should be some clear patterns to come out, so today to communicate with you. Rolling Stone Move I'll have a simple page to tell you a little bit about it. The Rolling Stones move the brand is the Rolling Stones and mobile internet so understand that the Rolling Stone was the first band from the United States, and then there was the Rolling Stone record in Taiwan, and the Rolling Stone record is now one of my shareholders, and I have a long copyright, and we have had two years of agreement on Internet and operator ringtones. More on the music side. We also have two music brands, a beautiful music, can be understood for the high handsome crowd, inside the singer has Stefanie Sun, Angela Han, and of course, the Internet is very fire characters, in the top 10 QQ singer List. And the Internet-oriented age of the small cock silk crowd, similar to the surface pretending it knows, or is eating fat fat, heart or cock of the plot of you, such as a variety of decadent songs, there are dozens of. It's probably about the background of our company, and it's also related to the topic of discussion behind me. This ppt is a microcosm of the overall digital music of the past few years, or a microcosm of the music landscape. Basically, the music industry, which I talked about yesterday, was the most thorough restructuring of the Internet. The pattern of the previous record is the copyright income plus artist broker, broker twoThe word is not an economic word, the broker represents the income associated with the artist, and the other is copyright. Copyright is mainly by tape, you say is 10% or 0 after, not enough to allow artists to survive. And the artist broker this part, basically big big-name artists take away too much, this two-year land continues to spread many very good musicians to change careers, there are film, TV dramas, and even a big Brother Songko also sold roast duck, and now back to the music industry. is equivalent to say that these years down of course is not good, this relationship can be intertwined with love, and say phantom decay, I personally is not the traditional music out, I am doing it from the origin. I am in a number of government conferences and trade associations, our company is the Ministry of Culture-related network culture governing unit, but also with Baidu, Tencent to do music distribution, in the traditional internet, and they are member units. The voices on both sides are very different, causing the bumps in the past few years. These years have been due to the regulatory environment, piracy, consumer environment, because the regulation of the safe haven principle by some websites rotten, because the consumer's use habits lead to industry is negative cycle. itself in the Internet Free is very popular business model, the accumulation of traffic by advertising led, music model is not workable. First, the audio advertising mode is far less effective than video, so most people do not work well. From close to ten years ago 2000 to now less than more than 10, or the accumulation of pirated traffic, barely maintain business. Genuine even give us the most basic copyright fees can not afford to pay, once the company has paid royalties to fall into the state of mismanagement, so I call it negative circulation. This factor, piracy, regulatory environment, user consumption environment, resulting in negative circulation. This is the general situation that I have summed up before, now to the current market situation pattern, in the Chinese market we consume music, everyone consumes less than 10 cents. Just go to the public comment on eating and drinking, I muttered a sentence of our industry residents contribute to the situation far less than the foot therapy industry, the difference is too far. But we are in the industry of the entire inhabitant, to their spiritual life contribution is no less than any industry. Some time ago has been emphasizing the charges, so far has probably been formed, but this data is not scientific, is my industry observation data from the probability data. Another part of the TV station to use the talent show, really back to the music industry is very few, basically like a tornado whistling, and then roared away. The two-page ppt is a description of the traditional music room, the traditional Internet industry crossover over the course of these years, there is a good side, there is a bad side. Why say love is very intertwined, of course, the traditional Internet more extensive consumer, more users, more dissemination, this is a very good side. But the final business model I personally think is not clear enough. This page is actually the traditional music industry, or the traditional recording industry business model logic, not to go into details, we have a little understanding of the good. One of the most fundamental reasons is that there is basically no big change in the upstream content of this graph. Of course, there have been some changes, the biggest changeChange is the middle aspect has changed, the midstream channel aspect Walkman, the tape recorder, the sound box equipment, including goes to the supermarket buys the CD, these are the historical nouns, because this part's change causes the income to be greatly attenuated. The user buys the related product in here the piece also does not exist, also does not become the scale. There is a report that the Pacific speakers were founded several 10 years ago when there was a report that the report was a witness to the bon of the traditional industry. There have also been significant changes in the management of traditional corporate artists, including the management of copyright libraries, or this structure. But the actual content because of the channel change, including now many companies have to change the record two words to music company, including our brand wonderful music, including a constant big music, not called Evergrande Record a truth. The current situation of market economy is very cruel, that era has passed. This is the track of the development of music carriers, from tape recorders, CDs, should be exactly the vinyl record, to the present is to some extent hate the internet companies. I was impressed by the three years from 2004 to 2007. But the development of science and technology is particularly fast, after 2007 to come today, especially after the 2011-year MP3, MP4 in the four-line city all disappeared, all to the mobile phone. I think the industry has changed, and it's time for the new model to be established. Basically, it's very reasonable for me to summarize this, the middle channel is such a status quo, Rolling Stone move the reason why this decade with the industry up, a year there are hundreds of millions of of income, but also can do concerts, can issue hundreds of new songs, a large part of the middle channel to control the big platform business. For example, three operators the largest industrial cooperation companies, our group subordinate companies. For example, with chip manufacturers, mobile phone manufacturers, 2004 Sony Ericsson launched a music phone. In this respect there is a very long-term cooperative relationship, in the distribution channel occupied the opportunity, so we have the chance to also have the ability to set up the upstream content of their own music manufacturers brand, including signed dozens of to hundreds of independent music partners, to provide us with a steady stream of content. On that page I hope that page will turn over and go with the wind, the new era has come, the new position will come back, and the new business structure can come back. In fact, the entire global digital music industry, including China, is widely used in this page. Basically, the young people listen to the music computer not much, basically by mobile phone or various players. In China, the size of wireless music users, including the use of ringtones, full song download and a variety of players are about 750 million, China has about 1 billion of the user size, the specific data will not be said. I focus on some points of view, because few musicians in the Internet conference, our company is across the channel and content two areas, in my speaking is the platform side, is the channel side. Many music colleagues who lament music in the media do not have the means to feed themselves. I hope they can see the signs of spring coming. One is that, in traditional terms, digital has covered more than 100 countries.Home。 Who do I think is the biggest music company in the world at the moment? itunes makes five big four, we Rolling Stone group under the Taiwan Company is itunes is responsible for copyright audit, from their data is very good, the contribution to the industry chain is very good, everyone has income. From a traditional perspective we think this is an inevitable trend, itunes I believe there will be a Chinese-specific model. I think the mobile internet in the future is better than the traditional internet is very good news, based on several reasons, the first aspect is the user size. The traditional internet took about more than 10 years to develop more than 400 million users. From the previous leaders of the computer from the baby grabbed up to today there are more than 400 million people, from the city of the process of rural radiation is slow. In this process we do the application Content service premise is free form, because the user starts to contact the Internet all has the process, therefore does not have the foundation which charges. and mobile Internet is 1 billion of the user base, the need for the bandwidth of the terminal within three years has been improved, the following is more than 700 million users. Basically in this process, I believe there are 1 billion mobile internet users in the future. Then there is the means of payment, in the tradition basically does not have too many means of payment, Alipay or Third-party payment tools, also on this two or three years too down. China has 1.4 billion people, the bank card again developed this three years also difficult to spread to 700 million people, but also 400 million people. But 300 million or 400 million of these 700 million or 800 million internet users have bank cards, Alipay, and other means of using carriers to get the cost. What is the third reason? These mobile internet users have very good pay habits, the consumption of anything on the phone is clear there is a charge, free, even if the free download of the game props are also charged. In this perspective, users do not need to be educated, as long as a good habit of keeping the music can get up. Another with the help of data revenue incremental, revenue into the online music I want to add two points, one is my personal income growth is very fast, but a considerable part of it is received. You can tell your wife to go to the club karaoke, but no contribution to the industry, but can not deceive me that this is my income. Real income growth, but not so high, because there are video services, whether 9158 or other is not our income. They are music, but in our opinion not our income, they are facing the three or four-line City video service. If the nightclub is music income, we developed early, but no one gave us a penny, but the overall trend is very good. In China, the most successful is the telecom value-added mode, in the future I believe it should be the mobile Internet model. Several conditions and prerequisites are available in mobile Internet mode, including minor details and background modifications, including the emergence of online entertainers, including payment tools and a variety of small applications. Finally, I also hope that in the future music in our every life will appear, also exist in every person's life, these are all aspects of Internet applications and mobile Internet shouldWith。 I also believe that in the future mobile internet era of the industry and the Internet terminal integration and content industry, there will be a better future, there will be a better sense of location, there will be a better sense of existence. This is my speech today, thank you! Tencent Weibo: Rumors of a toll on digital music have been ongoing this year, but there is no real push. Do you think it is feasible to pay full fees in China? Does the record company need to change the idea of clinging to copyright and Internet channel operators and operators to explore more business models? Thank you! Xinhua: There were several media outlets in July about the topic, and we interviewed our member units. The first charge I think is a trend, in terms of global music copyright now put aside some of the ideas of the company, first of all it is private, not the public, not free. Just as a book written by an author is not free without authorization, this is two questions. Including the various modes of fees and charges, of course, there is the mode of listening to advertising, of course, now is not the mainstream. In China because of the user model has a certain impact today, in the mobile Internet has an excessive existence. In this process, a lot of time ago, we are not willing to accept the visit, an industry shouted a half-day fee, the result of the fee is not collected, think is a blind shout, there is no such thing. Not so, because the market has a game process. Unified fees, some in the form of artists to express the charge in a certain day, I think it is not realistic, because this is a market behavior has a game process, perhaps a year, perhaps two years, three years. In the era of the advent of mobile internet, the foundation will be more mature, we will have more room for negotiation. Why was there a wave in May, June or the end of last year? Because of the reasons for the authorization, the three to a certain extent authorized are May 30 this year or next year May 30 authorization, as well as the annual natural month December 30 for the authorization period. Everyone is discussing how to push charges, how to do it, this is a process of discussion. Thank you! Note: 2013 Internet Conference held in Beijing from August 13 to 15th, Tencent Science and technology as the official strategic cooperation portal of the Internet Congress and the official designated cooperation News Center, in the field to carry out a full range of video and text live. and special set up 2 on-site interview rooms, to invite industry experts and business representatives to discuss the industry status quo, pointing to the future trend. As the official microblogging partner of the General Assembly, Tencent Weibo (http://t.qq.com/) launched a # to ask the CEO questions # activities, all users can advance to your attention to the Internet industry CEO questions. Some of the questions will be selected, presented at the site of the Internet Conference and answered by the guests.