Rong Jun on the commercial promotion of the box network

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Treasure Box Network, is a high-end people to develop the design of an article sharing, collection and in Excel can use the "annotation" function. This is a simple understanding of the product after a chat with the project leader online and after I try it myself.

For the promotion of the box network, I read the relevant information online and the combination of the characteristics of the box network summarized the following categories and views.

1. Hard advertising.

The use of Internet resources to the major web site cooperation, pay for the relevant ads. However, after looking at the characteristics of the box network products found that this promotion is not feasible, one is targeted very strong, advertising resources is not easy to find. The second is to master the conversion rate, high risk.

2, BBS, SNS, well-known portal information promotion.

The use of BBS forums, SNS dating sites such as online publishing information on the site to promote the article, through the channel to the well-known portal information sites published products related information "soft" products in the early stage of visibility and awareness in the community to promote.

3, with the help of the current network of popular products "meager."

Nowadays, the most traffic, playing the most people are "meager", up to the international Star Bowl, down to the peasant people have their shadow, this just in line with the targeted promotion of the box network. The meager promotion way is also one kind of difficulty grasps the skill, we may study the present meager success strategy to carry on the analysis, for instance Cai wins, the fine rice net's meager in short time obtains everybody's approval, promoted oneself also promoted the enterprise. We can carry out some activities to "fry" our meager, through meager conversion into our product users. This seems to me to be a more "reliable" promotional program.

4, Target group "single" promotion.

Single promotion, refers to the target group and the promotion of one to one, the workload will be very large, but there is mature, people worthy of use, willing to use the product is relatively good. Just like the advertising Alliance's promotional model now, when you become a little bit of a celebrity or site with a little traffic on top leave your contact, Ad League customer service just like paparazzi follow you, every day to find you to put their ads, I now almost 10 advertising leagues above the customer service to find me to put ads, a few greetings a day, I'm embarrassed to "not put" their ads. This kind of promotion personnel also has the strict request, to the product familiarity, to the product use related aspect all must ask ten answers.

5, the implementation of targeted offline activities to promote the actual.

Offline promotion, which is the real life to promote, the production of promotional pictures, to the relevant groups will be carried out mass publicity, so generally in the actual product industry in the wider use of the network product words will be difficult to implement, human, material input to more.

6, the production of related products DIY materials to promote the kind.

DIY products related to the production, is small East small west of the kind, to give or Low-cost way to send out, in the real world and the network to promote the use of more, almost every company, every bit of scale of the site have such products, such as Tencent QQ doll, clothes and so do not say send, to buy is also difficult to find. When a product reaches a well-known time these things are better "marketing" early or more difficult. More capital and material investment.

Summary: For each product, each industry, promote the way is not a set of, and ultimately more practice, try, good at analyzing data. Do a good job of one or two kinds of promotion can grasp the model can push the product to a height, the premise is to achieve extreme. And executive power is also the most important, the light said not to do, then who will say. Borrow the word "executive power, Today"

Note: The above is purely a personal view of the military and any commercial-related reprint please keep here also give me a meager dozen ads Http://t.sina.com.cn/itrongjun sincerely hope that you and I exchange some of the commercial nature of the network promotion program, thank you!