Rookie bucket brand is the basic Bureau of China's electric business industry

Big bucket price, rookie bucket brand This is the current China's electricity industry, the basic situation. The best example of this is the Jingdong Mall, which relies on promotions to take the top spot for the domestic business-to-consumer.

China's electricity business has formed to the day cat, Jingdong, suning easy to buy, when the first camp as the main. In the camp, which occupies the vast majority of the market, the homogeneity of "see the Meat and rob" is very serious. Reporter learned that the market appeared a sell books, other home must sell books, a sell fresh, other home must sell fresh phenomenon is very serious. The price war has become the only way to solve the homogeneity problem so far.

In the second camp, precise brand positioning and excellent brand marketing are the new rules of the game. To positioning as "inventory clearance of the site" of the 10 percent stores, for example, the most exciting selling point is to 05 percent-30 percent of low-priced sales of branded goods. Compared to sites known for their low prices, such as Taobao, 10 percent stores to provide the brand tail goods are authentic protection, to meet the quality requirements of consumers; On the other hand, the Beijing-east and other sites of similar commodity prices in general price of more than 30 percent, which means that 10 percent stores will be more price-sensitive users of the favor so, "authentic + low price" Brand positioning, to become 10 percent stores in the new electric business rally in the core competitiveness.

Although the new electric dealers because of brand positioning differences in the cause of the reduction of a lot of growth resistance, but this does not mean that the new electricity dealers no competition.

"For new electric dealers, brand protection is like a thorn in the front of a foot." "10 percent store marketing director Xu Long accepted This reporter interview, said," As we take the way to buy out the tail, not only can we guarantee the absolute initiative in pricing, but also to ensure that the sale of goods absolutely authentic the core competitiveness based on brand positioning once stolen, will not only affect the customer's consumption experience, will also bring many obstacles to future operations. "To do this they will protect the brand by registering the" 10 percent-shop "generic web site.

It is understood that the common Web site is based on national standards of Internet address resources, with unique, exclusive and exclusive characteristics, in the legal business identification function, can be called the Enterprise "network identification." At the same time, the registered general Web site has become the operation of the electric operators "standard" action. Generally speaking, the electric business generally through registers the common website, the wireless website, the credible website, carries on the commercial protection to the enterprise own brand, the website name and so on important information.

According to the investigation, whether it is the old electric business Taobao, van, Jingdong Mall, excellent Amazon, or the upstart Shun Fung optimization, have been generally enabled this set of network brand protection strategy. And the new electric business camp, in addition to 10 percent stores have taken the lead in the deployment of the general Web site, wireless site brand Protection offensive, the Ocean Terminal and the first engraved network in the brand protection has not yet clear action.