Rookie Seoer eight most likely mistakes

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The importance of search engine optimization is self-evident, small series integration 8 point novice seoer Most easy to make mistake, hope can be helpful to everybody.

First, the use of Low-cost servers

Space instability is not conducive to SEO optimization, this is a cliché of words, but there will still be some novice friends take the big condemnation of search engines, for the simplest example, the United States and Hong Kong space in the sales price may be a difference of dozens of, but the speed of access and packet loss rate is much different, dozens of a year, the average to every day , how much is left? Wouldn't it be worth dozens of bucks a year? Do not beat the penny, the site can not open, not only search engines do not like, the user experience will be greatly reduced.

Second, to purchase the domain name of K

At the beginning of the new station construction, select the domain name is very important, the domain name choice should be in line with short, the implication clear principle, this is well known, in fact, racked their brains to find out the domain name has been registered, this is not distressed, really worth the trouble is not easy to find their favorite and has not been registered domain name, After the purchase found that is the K, on the donkey can restore? So, how to understand the domain name of their own purchase has been K? The way is very simple, open the Web page www#webmasterhome#cn/history/("#" replaced "."), enter the URL you want to see If the Wayback Machine doesn't ' t have that page archived is displayed. That means that the site is not previously a problem, if directly displayed as a snapshot of the Web page, then there is a record, the tool is very effective, sometimes you use site: Web site, Link: The URL can not find out, but use this to be able to find out. So, site and link no problem does not represent the Web site can be used, how the site was built up to find the domain name problem, then you are tantamount to losing at the starting line.

★ In addition, when registering the domain name, if there is a need for participle, do not use "_", to use "-", short horizontal line for the domain name, underline used in the site title.

Third, modify the website title, meta, program, subject

Search engines like stable websites, so we need to open the site before, or even before the space to buy the site's keyword, title, description, OK, there are many people think that the new station will need 1-3 months of study period, in fact such a view is wrong, like many college students are not good at employment, Slowly it is understood that college students ' bad employment is a normal thing, in fact, as long as the site planning good, to ensure stability, coupled with high-quality outside the chain, not one months, the key words in two weeks into the home page are possible, the reason for the new station will have a sandbox, because the new station is the most unstable, the above said that the most easy to change.

After the construction of the site, not only change the text information will lead to instability, change procedures and templates will also have a great impact on the stability of the site, from the WordPress into the fabric of the dream basically all disrupted, will certainly have a great impact, even if the use of WordPress program, Change the theme template will also affect the stability of the site, the theme can be said to have pros and cons, conducive to SEO is often not very beautiful, it looks very dazzling SEO effect is not too good, fish and bear's paw can not have both, give who take who, it depends on your needs.

Four, bad neighbors and lazy stationmaster

Bad neighbors mainly means links, generally speaking, if you add a friendship link, you should often go to check each other's website, especially, not only to see if the other side has secretly to their own down, but also to see whether the other side of the site is down the right or even by K, check the way is not with eyes to see, Because the other side can through some kind of technology lets you see the friend chain, but lets the search engine to see, examines the method to use the tool WWW#LINKHELPER#CN ("#" to replace "."), the result which is found in this is accurate.

Lazy Webmaster is also very good understanding, is that you can often update the site, whether it refers to direct collection. It turns out that if you are lazy, search engines will be more lazy than you, you do not update the article, he will not update your site.

Five, the accumulation of key words, mass outside the chain

These two can be said to be very common black hat form, in a long time before still can use, now the search engine how clever, such naïve method, don't want to fool him, not much to say.

Six, WordPress Use the wrong fixed connection method

The link form described here is just a "fixed connection" set in the background. Here is the default, date and name, month and name, and so on, I think this is necessary to change, first of all, say for SEO, dynamic is certainly better than static, but should change to which form?

I personally think that should be the choice of the fifth, that is, the form of the article name, because the use of this can be written in the time to customize the URL link, some friends may say, this customization is too much trouble, but also worry about repetition, the direct use of the date of the form how simple, for this, I think the advantage of using a custom link has two points, You can put the keyword in the Web site, this can help SEO optimization, the second, can let people see what this site is representative of what, especially after the official operation of the website, we want to analyze the site data, such as Stay page, antecedents domain name, leave domain name, you can see the site's domain name, If it is a digital date form, you also have to click in order to understand which page, if you use a custom domain name, you directly in the background of statistics can understand the details, so more convenient.

Seven, WordPress do Portal Station

WordPress seo effect is surprisingly good, now the template is also countless, not limited to blog, using a simple CMS function is very powerful, then, use this program to do the portal good?

I think this should be specifically analyzed, WP seo is good because of its vertical web site structure, so do when the portal station, if it is to choose the same type of things to describe can (for example: SEO forum, seo tutorials, seo video, seo tutor, seo training ...), If it is not a good thing (such as a movie site, love, action, costume 、......) is not good.

Eighth, nofollow and external link localization

Speaking of this nofollow, probably a lot of friends know this is not to pass the weight of the property settings, in fact, this "do not pass" does not mean to retain their weight is not dispersed, but the link URL can not be "vote", like I have two apples, give a A, give B one, If you add nofollow to a, then, the Apple disappeared, not only a not to get this apple, B also get, I do not get, plainly, that is, regardless of the addition, I will lose, but added, the other side can not, not add, the other side to be able to get.

We are doing Taobao guest, to shorten the URL, because the search engine hate Taobao customer links, especially Baidu, I suggest not to use the Internet to shorten the Web site tools, because not their own, the use of not trust, in the event that the tool provider did not do, or in the Web site to tamper, how to do? This is not an alarmist, Was there ever a similar incident before Taourl? But it is said to be Taourl is black, so just appear unexpectedly, but don't pipe is black, use the tools provided by others, after all, is their own, more conditions from the angle of SEO is also not conducive to optimization, so I suggest using similar "pretty link" Such plug-ins, the use is also very convenient, not trouble, for the Web site specifically to do Taobao, this is necessary, with the help of third-party shortening tool is not to control their own penis in the hands of others?

Wordy for half a day, I hope to have Yi Yan to everyone and said help, also hope that you can leave me a copyright link.

Bai Wan Blog http://xilianji.org