Rookie should look at the site optimization anchor text

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In the site optimization process anchor text The word appears very high frequency, in addition to what we often say the quality of the chain, the chain and so on, heard the most is the anchor text. But for the novice webmaster to say what the anchor text is not very clear, here and you share some ideas about it.

First of all explain the concept of anchor text, simply say that a word has a link can point open another page, the general form is the color is different, there is an underscore, click will change color. This is the anchor text appearance on the form, I believe that everyone in various articles have seen such a format. Below again say anchor text intrinsic nature, the first text adds a link whether inside or outside the station is called anchor text; second, the link under the picture can not be called anchor text, because the anchor text of the most important character is to add a link in the text; third, after the text plus the WWW link is not counted, Because this is a link.

Understand the nature of the anchor text will be in the site optimization process to apply it, so as to bring traffic to the site.

1. Optimization effect

The most important thing to do after the site is to increase traffic, so that everyone understand this site, so in the site optimization to add anchor text to the site and the Internet to build a bridge. A voluminous article how can spiders catch your focus, how to find the content of your multiple pages, at this point to add anchor text, here for example: Your site has a three-level structure, in the first level has an article which involves the key words in Level Two page, then you have to guide the spider to crawl inside, It's like you're going to grab an animal and sprinkle it with food and then the animal will follow the food's mark toward you. Spiders have such guidelines on the one hand to achieve your goal, on the other hand, spiders will also have a good impression on you will often visit your site, thereby increasing traffic.

2. User Experience

About website Optimization Now everyone calls the highest is to improve the user experience, the article is written or to give people to see, add anchor text after the first can let users see the focus, on the other hand to facilitate access to more information, no longer go to the new search box to search, save the user's time, that is, increase your user experience. and to a certain extent can reduce the bounce rate of the site, we all know the lower the rate of jump out of the content of the site is more valuable.

3. Considerations

First of all, the site optimization article has a lot of keywords in the case of the difficulty of the key words into the front plus anchor text, so for the search engine included better.

Second, find the key words to add anchor text, in the first said put difficult words, but you want to do the site class directly to the "site" did not use, such a big word is difficult to optimize up, so add some qualifying words or the keywords of their own website is good anchor text.

Finally, everything should be enough to not excessive, excessive optimization will be punished, I hope that webmaster can have a good site optimization results.

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