Rookie Utopia trapped reality cage: or become enclosure game

What is "internet thinking"?
　　
No one can give an accurate definition. However, if the "rookie" is the product of Internet thinking, it must have a strong idealistic color.
　　
Http://www.aliyun.com/zixun/aggregation/34462.html "> Electric business Development to a certain volume, logistics will become the core competitiveness." However, the "mall" model to develop Ali, missed the layout of logistics the best time, just the shipper and express Company between the intermediary role. And today Taobao and the volume of the cat, so that it has been difficult to use their own building, leasing and other ways to obtain a can meet their needs, control in their own hands of the network. Moreover, Ali faces the biggest problem is the IPO, it is impossible to spend a lot of resources on the construction of logistics network.
　　
"Rookie" concept, or to break through the limitations of the birth of the "whimsical" model, or from Ma Yun's "Social resources" integration ideals. If the reality is what it wants, it will build a logistics "utopia" with data as the key, scientific and reasonable, and highly efficient.
　　
However, the reality is brutal.
　　
An efficient logistics network, perhaps Ali is in urgent need, but can not attract investors outside the Ali system. What they are after is a real return. "8-10 years of unprofitable", investors can not accept. The ideal backbone, in order to meet the real investment needs, or will be transformed into a "enclosure" of the capital game.
　　
An efficient logistics network, or to allow the "four to one Tatsu" and other companies composed of the existing logistics system to maximize efficiency, but can not let one of the companies to obtain a higher market share, but also to obliterate the company's autonomy, express company can not accept. The ideal of blood, or because of conflict of interest into an empty talk.
　　
An efficient logistics network needed to support the data, Ali is fully prepared. However, as with traffic, while the congestion can be reflected in real time, the data are very limited in the case of vehicles that are not under control and are not subject to command. The ideal brain has no trunk to command, heroes.
　　
In the cage of reality, the ideal rookie is hard to flap his wings. The challenges of each link properly handled, rookie will grow into a beautiful white swan, however, any link can not break, will make it a premature death of the ugly duckling, or metamorphosis into a completely different from the ideal monster.