Rooster Flowers Forum Frequency Artillery fire experts call for early public box office data

Sina Entertainment News October 13, the 19th annual Chinese Golden Rooster Flower Film Festival Film Forum and Science and Technology Forum held.　　Sichuan Pacific Hospital line Sichuan Shadow technology general manager, the Domestic market box office analysis expert Sheila stressed that at present, China does not have an official film statistical information platform, resulting in the film industry is not like the industry inverted workshop, information development and industrial development seriously mismatch. Sheila criticized market information opaque Sheila first affirmed the Chinese film market good development trend, she believes that "Twelve-Five" during the Chinese film box office must be able to break through 30 billion, the number of views will exceed 1.1 billion people. But at the same time, Sheila also put forward some problems in the process of Chinese film industrialization, the industry experts who pay close attention to the movie box office data and market information, so far, China does not have an official statistical information publishing platform, the box office, the viewer, the schedule and so on to decide the market-driven advance information is always not transparent Without these statistics, our film industry is not like the industrial inverted workshop, the information development and the industrial development badly does not match. "Sheila Use this year's" 11-gear "Melee example, there are 10 films in the" 11-gear "for the box office, finally only five won, the rest of the cannon fodder, which is the distribution of information does not match, resulting in the issuer, the producers did not fully understand the information caused confusion. In addition, the long time the box office data is not open, also led to the investors can not obtain timely reference data. According to Sheila, the current domestic more authoritative publication of the box office data channel only two, one is a weekly "China film newspaper", One is the annual yearbook compiled by the film Association.　　But the "Chinese film newspaper" Ordinary newsstand can not buy, and the "yearbook" Cycle is too long, cannot play a timely reference role. Zhou Tiedong called for the protection of domestic films Chinese film Overseas promotion company general Manager Zhou Tiedong the Chinese film Market as a diamond mine, "We are diamond mines, mineral deposits have been proved, but no mining technology, but by 02, mining efficiency has been highlighted, the concept of the big film is already ready." Zhou Tiedong pointed out that Chinese film investment accounted for 2.09% of the global market, but not 2.09% of the market, the U.S. film investment accounted for 52.37% of the global market, the box office accounted for 93%. On the protection of domestic films, Zhou Tiedong stressed that China's current annual screening of domestic films to reach the total number of 60%, although this is achieved under the protection, but it is gratifying.　　In contrast, New Zealand has only 1% of the show space for Chinese-made films, and only 3% of the current screenings in Taiwan are for local films. Zhou Tiedong concluded that, although the box office is increasing year in, but China's single screen production is not optimistic. Finally, he stressed that the audience number and story resources are the diamond resources of Chinese films.　　The Hollywood story dried up, and now has begun to borrow stories from China, "Kung Fu Panda", "Mulan" and other films show that the ultimate exposition of China's own story by the Americans to complete. Gao batch of homemade 3D movies　　In the film Science and Technology Forum, studio deputy general manager Gao pointed out that tens of millions of Chinese viewers saw "Avatar" after the taste became extremely harsh. Chinese movies are now experimenting with 3D technology, but there has been a very serious "scissors", on the one hand, a large number of cinemas to order 3D equipment, leading to 3D screening equipment in short supply, and even some equipment to be delivered six months later, on the other hand for domestic 3D movies, the audience's psychological drop, such as "Le Fire Boy", "　　The audience has cast a vote of no confidence, the market benefit is also negative. "Machine Man" started looking for me to vote 5 million, I asked a question, you this movie is "Transformers 2" before or after. They said after "Transformers 2" release, then I said you have to carry the fortress "Transformers 2" title. Gao said he only invested 1 million of the film and asked the film party to guarantee the lowest return for the investor, "the result is that all the investors in" machine-man "lost, and I earned 10%. "For the upcoming 3D film" Quixote ", Gao expressed great expectations," Quixote can break through the market, meaning the future of Chinese film creation 3D technology can continue. But I think the film is not very satisfying in 3D effect. A hospital line manager said that in the process of watching the film took off the glasses, incredibly apart from the subtitles, did not feel any changes. "Wang Yunin/Wen