Rosant: Cloud computing catalytic mobar technology mature ZTE Seize the opportunity

Recently, ZTE chief architect Rosant in an interview with the World Network of Communications, said that the development of cloud computing will be catalytic mobar technology mature, the future ZTE will be through three major means to seize the mobar opportunity to win the mobile internet.





Cloud computing Catalysis MoBar technology mature





ar is often translated as augmented reality, or as mixed reality, refers to the real world is difficult to experience the entity information, such as visual information, sound, taste, touch and so on through the simulation simulation of the real world, and thus be perceived, the observer finally acquired is a reality and virtual combination of the scene, That is, mixing reality.




The advent of
smartphones has brought AR technology into real life and changed the way people view information. The 2010 American Times Magazine is the AR technology as one of the ten development trends in the future.





Rosant said in an interview that MoBar technology would take years to nurture. AR technology and cloud computing are inseparable, the development of cloud computing will catalyze MoBar technology mature. "Cloud computing technology can turn computing storage capacity into resources to provide services to users, a service that can be better applied to MoBar." MoBar is equivalent to a client, does not have the ability to deal with, and cloud computing, whether it is computing power, retrieval capacity or processing capacity is very strong, can better match MoBar technology. ”





when it comes to the life cycle curve of MoBar, Rosant points out, "the development of AR technology will go through the cloud computing maturity to the application process." Traditionally better forecasts can be used within 3-5 years, and this application depends on terminal capabilities, including handling cloud upgrading, and these key technical issues will be resolved to be recognized by users. ”





Rosant said that, like the tradition, the development of new technology could not be rapidly applied, MoBar technology in the short term can not be a blowout development. "First of all, MoBar technology has a certain threshold, master the technology development and application of a certain degree of difficulty, and secondly, the ability to improve the terminal, display such capabilities and traditional intelligent terminals, must have such a 3D acceleration display, graphics recognition and sensor technology, and so on, terminal technology must have a high preparation capacity; Finally, a business open platform, This will reduce the cost of third-party development. ”





to reduce MoBar technology threshold, Rosant think can start from three aspects.





The first is the standardization of technology, these core difficulty technology on the chip, divided into modules, so that users, content developers, business operators of the three parties focus on user experience, solution technology solutions. Hardware manufacturers, business vendors, system vendors to solve.





second, to the industry chain parties can jointly cultivate this technology, many new technologies, not to do a lot of technology, need to guide the market, we start from position based AR. Sensing the main GPS compass these navigation techniques are implemented, so this is relatively simple. Then gradually develop computer graphics, image, search and identification technology, rendering technology, this is the second step requirements.





third, MoBar to succeed, in the business model must be innovative, which requires a large number of new enterprises to develop more rich business, enterprises can look for new business opportunities, so that user needs and corporate goals are the entire innovation company goals, MoBar technology will also achieve greater development. ”





ZTE Seize MoBar opportunity





Rosant said that AR is one of the ten key development trends of the Internet in the future, and this trend will bring about fundamental changes from the industrial chain. ZTE will be from the system side to the platform and to the terminal to seize mobar opportunities.





on the impact of MoBar to the entire Internet industry chain, Rosant pointed out, "First of all, in the system network side must be a large number of developers, custom rich content, these content must have a special production, need a certain platform to achieve, this platform needs vendors to present." Second, the realization of the intelligent terminal, because the deformation of mobile products, although some fixed, the need for intelligent terminals can be high-definition processing chips, 3D rendering capabilities, which will form a new industry to bring opportunities, including manufacturing terminals, production systems, production operations. ”





Gao Juan





in Rosant view, ZTE MoBar technology can make a big fuss, MoBar will also become the future of ZTE is a very important development direction. "Leveraging ZTE's advantages in the traditional telecommunications sector to improve the operating and development environment for third parties." In addition, ZTE can develop AR browsing equipment and browsing technology by virtue of its powerful terminal capacity. ”





Rosant that MoBar is an emerging internet technology or application that will enrich the original foundation and provide a new experience beyond the original Internet. Rosant believes that in ZTE's offer of this platform, more and better applications will be developed in the future.





when talking about the specific strategic layout of ZTE in MoBar technology, Rosant said that ZTE would focus on three major directions and joint industrial chain to support MoBar technology and make it apply to people's daily life.





First, Master AR key technology, because the key technology is more including computer vision recognition, attitude tracking, business scene rendering, graphics recognition and processing, sensor technology, which is the key technology.





second, system development, to develop such an AR platform system for Third-party applications, this system we develop business capabilities open platform, provided to the third party to do development, according to the standard interface to their customization.





third, the terminal to do AR display and playback technology, this technology relies on with smartphones to provide this capability and platform, on which there is based on AR applications. At the same time ZTE is more willing to participate in standard organizations, standardization is the key factor ar.

(Responsible editor: The good of the Legacy)