Roseonly's Law of Love: money buys no friendship

Oral Roseonly founder Boys My last company was merged, I was thinking about what else to do? I was inspired by a book on the plane, "what money can't Buy," which tells me that gifts are an important way to express human emotions. 2010 Gift Market in the United States 80 billion U.S. dollars, there is a company to start less than two years on Facebook and more than billion dollars acquired, became a Facebook gift. Venture capital always pays attention to the frontier, when we are studying big data, how to use friend data to recommend gifts to others. So, flowers and gifts became my "new love". Flowers and gifts are not uncommon, but since to use flowers to express, how to show the friendship of the precious, we must start from the highest end, which includes the flower source, creativity, the quality of the practitioners of many details. The U.S. 1800flowers website has achieved 1.5 billion dollars a year in revenue, but not at home. I have also witnessed some of these lessons. It works with thousands of of flower growers online, and cannot be standardized. Although the website picture is very beautiful, but the flower which the customer takes the hand may be very big disparity. In addition, encounter Valentine's Day such an important festival, it is very weak control of the florist, the florist may be busy to stop supply. The general domestic rose length is only thirty or forty centimeters, and we need the stem 1.5 meters of length, so that the petals can be large enough. Another advantage is to ensure that the rose water supply is good, after a few shipping procedures will continue to cut the stem, served the customer's hands rose still 80 centimeters. So we went to the world to find the best roses. Ecuador more than 460 rose farms are located in the Andean mountains more than 3,000 meters above the Cayambe, Cotopaxi volcanic areas, due to the equatorial region of sunny, high altitude, volcanic soil fertile, the rose can almost year-round flowering, and long flowering, color, flowers can grow to the fist so big. The "Rolls" of these roses can export up to 120,000 tonnes a year and are destined for sale in the Netherlands, the world's largest flower distribution center. Roseonly's selection standard is harsh to even the world's best rose suppliers, but only from 1000 roses to choose a qualified. Once Ecuador chooses to return to Beijing, we will have another elimination. Roseonly Flower Shop is different, lies in the proposed "unique" concept: If through rosely send flowers, life can only send one person. Users to fill in the registration information will be bound to the only donor to prevent cross-infection, we require each cut a rose on the replacement of scissors or disinfection, staff wearing gloves throughout the operation. In addition, we hope that the rose in the most original state and meet customers, in addition to repair the thorns of roses, no other processing, transport will be the important condition to ensure this. We prepared a kind of imported water suction box, which water absorbent sponge can keep water and on the plane, this box from the Netherlands import every freight will be eight dollars, as well as the import of fresh film from Korea, while ensuring the transport of the whole 2 photoDegree of constant temperature and 70% humidity. Customers spend a lot of money, naturally want to get meticulous service, even a petal defective will not be satisfied with the brand. All roses imported from third party logistics in Beijing are shipped to more than 300 cities nationwide, this piece we have strict rules, such as box to upward, 24 hours delivery, detailed agreement can be divided into the brand and logistics responsibilities, of course, our shipping costs have reached 100 dollars a box of flowers. Beijing City by roseonly special Love flower Shop to open the Mini Cooper delivery, courier are handsome, in 2013 Christmas season also please popular male model Zhang Lianlai sent three days flowers. Involved in floral design and product packaging, we also quite a lot of bother. We mainly have four-color rose distribution, the best selling a flower is 18 red roses, price 1314 yuan. Divided into three rows in order to discharge in the narrow box, the box appearance silver-gray wrapping paper is also imported from Europe environmental protection material, the box is edible grade. In order to ensure ventilation, the box ends have logo-shaped hollow carving. Because of this series of complex processes, consumers have to book 15 days in advance. However, roseonly love flower shop sales formed after the scale, the use of charter flights to fly directly to Beijing, as well as a large number of advance preparation of the box, this period has been shortened to 3 days. February 6, 2013 website Online, there are only two or three full-time employees. February 10, we told the Valentine's Day to sell 99 boxes of roses, the result is not 14th, sold out, Xiaolu is one of the lucky to receive roses, she on Weibo on the micro-blog, we suddenly increased the number of fans 8 million, March brought millions of sales. We have a limit of 9999 boxes this Valentine's Day. Recently, Roseonly and Swarovski have collaborated on a constellation series, I personally find suppliers around the world to customize 12 colors of roses, each box has the corresponding Constellation Crystal logo. We tested in-house and everyone was willing to give it to their girlfriends, and even a female colleague would scream. From repair drawings to proofing, to internal testing success, the whole thing went through 6-7 months. My investor Heber once told me that he invested Noah wealth, his CEO's husband has once in our this ordered the most expensive 3999 yuan of flowers, spent a few hours to his wife to write love language, halfway out of the house did not save, the result was lost. He was very angry, and finally bought only 399 yuan of products. Now our site has a function, whether or not to register, fill in the flower language will be preserved. I am also very sorry, I think if she can see her husband to write, even received 399 yuan of flowers will be happier. Roseonly Flower Shop is different, lies in the proposed "unique" concept: If through roseonly send flowers, life can only send one person. The user will be bound to the unique giver when registering the information. Once Jiong wanted to order flowers on Mother's Day, we encouraged him to use his father's name. Although "uniqueness" seems to be detrimental to business expansion, the florist brandBy Word-of-mouth spread open, especially by returnees, fashion people like. Brand extension and expansion of the principle of only one, only with the best cooperation. The in-house team includes the retail of executives from the LV group's Salina, and the chief financial officer from DHL. Some of the hottest young designers in China are our partners, and Dior and other big-name flower artists are discussing cooperation. At present, we also began to launch the introduction of chocolate, silk scarves and other products, to facilitate women to return gifts. The future will also launch a more high-end floral brand, to undertake similar celebrity wedding or other theme activities. Some luxury goods dealers in China are selling luxury goods for sale, which still belongs to the electric business, and we are creating our own luxuries. (Global entrepreneur Author: Chen Danjon)