Round Table: E-commerce website operation to make money

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

ADMIN5 Webmaster Network April 10 News, 2011 Chongqing Hotline Internet Webmaster Conference April 9 in Chongqing Science and Technology Museum held, the conference by the Chongqing Hotline, Chongqing web site Alliance, laggards Forum, discusz! community, Baidu Entrepreneur Club jointly hosted, Chongqing Slip contractor, Chongqing Science and Technology Museum, Pig eight ring net, Online liberation of the monument and other assistance from more than 800 webmaster and guests from all over the country participated in this conference, the following is the round table on E-commerce Web site operation of the discussion content (Moderator: Henan Network League Secretary-General Duyongguang Participant: Pig Zhu Mingyue dangdang Zhang Gaolei Chongqing Hotline CEO Huang Xianqu Fan City, the owner of the Alliance Jia Guangyang Dione Diamond Zhu Hai Venus Flower Net CEO Huang Chongqing Circle, Thousand jiao woman net, Flower woman net Chairman Wang Weimin.

Chongqing Excellent Elite webmaster friends, good afternoon. Before, I make a simple statement, I am an Internet practitioner, non-standard host, my standard words are not very common, please forgive me, next i introduce guests pig Zhu Mingyue, Dangdang Zhang Gaolei, Chongqing Hotline CEO Huang Xianqu, where the owner of the city of the People's Federation Jia Guangyang, Dione Diamond Zhu Hai, Venus Flower Net CEO Huang, Chongqing Circle, Thousand jiao woman net, Flower woman net Chairman Wang Weimin. I see a trend, this trend is e-commerce, these two years so many stationmaster, through some meeting exchange, they did very good. The next step into the theme link, the main three links, the first to welcome today's several guests to do self-introduction, while the subject of a brief speech, control in three minutes, the speech is like a woman's skirt, the shorter the better.

Zhu Hai: Dear brothers and sisters, everyone boss, good afternoon! Introduction, my name is Zhu Hai, from Shenzhen, with everyone more familiar with the place of Dongguan is relatively near. My hometown is Jiangxi Yichun, a troat city. I am currently the E-commerce industry practitioners, but also the media practitioners, today's words, may be around e-commerce this piece to do some communication with you. I'm not talking, thank you.

Zhang Gaolei: I come from the head of the Dangdang Alliance Zhang Gaolei. Today to say something real, because the alliance of E-commerce, especially like the business, may be here Webmaster, many many with electronic business cooperation very few, because what? Electronic business is divided into, the small site may not be divided into money, small and medium-sized sites to have a certain advertiser, and will not layered ads, Among other things the partitioning is not particularly high. Now the mainstream of electronic web sites are not particularly high, how to choose to cooperate with the electronic business? I can make a short ad. This year in fact, Dangdang in the league, attaches great importance to cooperation with small and medium web sites. Now there is a now, probably everyone is very clear, the store business brings the effect of very few media, the kind of very few. We may all know that the navigation class of the site, navigation class of the Web site such media for E-commerce advertising formulations is very biased advertising, the basic display stores. Then the brand and goods of the store are not displayed at all, so the store is very want to be able to really put the advertising site cooperation, this year we have made a adjustment from April, when the major Development department stores, department stores this piece from the beginning of April, the policy has been relatively high, the original is relatively low, If you are interested, you can contact me directly.

Zhu Mingyue: Hello everyone, I am pig net pig eight precepts, because the person's surname Zhu, long and pig resemble, so chose this website. If you share a little dry goods, share a bit from 06 to do pig to now, from the first day did not think of advertising to make money, I think is more able to adhere to, and then pig can go to today's a very important reason. Because I found that many of my friends, he said to do the site, he first thought is to do traffic, and then rely on traffic for advertising, I think the current media advertising this mode, in fact, in the early days of a little useful, but to the back without a significant development. Therefore, I very much hope to get to know the first day to do the internet business, not to advertising as a goal to make money for the webmaster, to cooperate with us, thank you.

Wang Weimin: Hello, I am hung giant network technology Wang Weimin, the theme of today's host is how E-commerce to help the webmaster to make money? The previous model, mainly by clicking and display ads, actually just Taobao said, now the new mainstream model is CPS's sales division, I am sure a data, Taobao's share of the stationmaster was 3.5 million per day last year, and it is said to reach 8 million per day income by the end of 2010. As a webmaster income-generating channel, can be from the traditional display or click ads to the CPS divided into ads.

Huang: Hi, I'm huang. Mainly engaged in flower courier, has always felt to do a little business, but then come up, we still engaged in a better career, to help others convey feelings, not just send flowers themselves. I would like to use the General Assembly to do a small survey, there is no one on the internet to send flowers to his family or girlfriend, good thank you. Every time we do a survey, we still have so many customers have not discovered, have not received such services, I have confidence. I used to think small business, so how to say? I do not have any dry goods to share, I just think do not underestimate what you do, on the internet to do, even a small piece also has a large market, the network will enlarge your customers and business, this is what I want to say. In addition, we also provide a gift certificate with each of the present, if not for the family to give flowers, you can try a service.

Jia Guangyang: Hello everyone, I come from all the Jia Guangyang of the Alliance, and today came so many webmaster elite, there are many old friends, today's theme is E-commerce how to make the webmaster to make money, you in the net when the home is what? This essentially does not have much change, but Stationmaster's home from 2000 ago SP search engine merchant , I share with you is the electronic commerce change very big point, lies in previously mentioned, what is the most cow website? possible content and advertising. In fact, many companies are already such a state, we think Baidu is a content and advertising companies. There are just two days before the listing of 360 Web site navigation is such a company. The way in which CPS is partitioned exists, the content and advertising patterns become reality. It is very simple to have every customer sincere product website, every day out of new products, may be an article, or trend of sharing, or shopping to share, this article may bring thousands of dollars of income, this will bring great changes.

Duyongguang: My side on behalf of the presence of the webmaster interviewed the scene guests three questions: The first problem is, now Taobao is said to take out 1 billion, where the goods also take out more than 100 million, such as this kind of CPS, we webmaster how faster, more to get this part of the money? This question is Fank to talk about first.

Jia Guangyang: We were in December last year to open a league webmaster Annual meeting, the company 2010 is expected to be 4 billion, we plan to split out 100 million this year, but later through the end of December to January data show that our entire company's sales are expected to 10 billion, the same alliance to separate the money, in more than 2.5 times times. Then, Taobao separate data, we can now be divided every day this year, on the Light Alliance, mainly small and medium-sized sites, not included in the portal on other sites, each day will be divided into 500,000 commission, to the end of the day to be more than 1 million of the data.

Duyongguang: Is there any rule to share?

Jia Guangyang: In fact, also with this problem, like the advertisement in the previous ads to put the advertising, we are more to say that there is a display and then click, is actually the process of filtering, because the coverage of E-commerce with the overall market changes, the coverage will be higher. In our own experience, the bottom of the webmaster to make the most money is aggregation, his website aggregation precision flow. For example, his website is the shopping community, of course, a lot of friends know, including Tencent, 360 are doing this information, through SEO or in a variety of ways to promote, he generated the flow is very accurate. There may be 10 clicks to get an order, according to the average of each order style, compared to the standard single click of the income may be in 5-6 cents, this income or good situation, with accurate flow promotion, so will be better.

Duyongguang: accurate flow sharing.

Zhang Gaolei: As to the separation of this money is not capped, the way to spend more, not capped, every day said, but this money can not spend. For the site, in fact, for the site, such as small and medium-sized sites, they are combined with the site function to make some breakthroughs, or some applications. In this way, and can be achieved, our cooperation is a platform for the supplement, we do not like advertising, so the branch of the money is still quite easy, and then the user too much, I think this is no problem.

Zhu Mingyue: No more experience in this area. I think the beginning of the webmaster, you can through the Alliance advertising, to earn some real money income, to the family, and then to achieve their own small dreams, I think it is possible. However, I still sincerely hope, we webmaster really one day, as the host said, with Mosaic to block the Alliance ads, with a truly successful business model to polish your eyes, I think this is the best state, thank you.

Duyongguang: The second question is to block the alliance with mosaic. The second issue, some of the current market, the network has a number of single page sites, a site with only one product, this single site, at present, like the green beast to do better, how do you get into this piece of webmaster? As a single e-commerce cost will be lower, more suitable for the webmaster to do.

Zhu Hai: In fact, there is a voice in this. The first to engage in media, many of my clients are doing this piece, including Green beast, before the light Thunder one year advertising fee is about 780,000, the profit added value of the single product form, make a more impact of the page, access to user clicks and optimization. Not everyone is fit to do this, the key is to find the media or their own site media audience. For example, Shenzhen has a local website called Shenzhen Forum, early is to do outdoor, in fact, he said to do, but also the use of the platform to do E-commerce, for example, he used his advantage to sell tickets, including Christmas to do some temporary promotional tickets on Halloween. In fact, through their own media, combined with their own characteristics, the use of e-commerce methods of marketing. At that time they gave me the way to sell 40,000 tickets a day on Halloween, a ticket of 50,000 dollars in profits, in fact, this number is also considerable. Therefore, the weight loss medicine is good, increases the medicine is good, mainly is highlights own characteristic. For example, the music station then put other unrelated products, of course, you can put some audio and video, such as when cooperation, such as the game ads very good, his own fantasy novel and game is very combined to the audience's point of view to maximize value. Not that there is a lot of traffic, or your click rate, conversion rates are very low, the explanation played very little.

Duyongguang: Just mentioned that the amount of green beast is relatively large, ordinary webmaster can be cut from the beginning, is not too much in the early advertising costs can also be done. For example, through the soft wen and so on can also be pushed up, if a little more narrow, we already have products, there is a website, the site to promote out, here please two guests to answer.

Zhu Mingyue: In this respect, there is virtually no voice. Because the promotion of the pig network did not very good, I am very dissatisfied. It should be said that at the beginning, very fortunate to listen to the Shuntu Wang (sound) and the suggestion of the laggards, must have a relationship with 1000 users, I think this is a very important thing. Pig net started from very grassroots forum started, now the legend of the 500 yuan to build a pig net, this thing is absolutely true. We were on the basis of a forum, please people spent 500 yuan, added a reward trading function, so pig net on the line, no customers, no sales, no marketing, no experience. Exactly that time, I did the chief reporter after some time, every day on the website and the user Exchange, 1000 users are almost one of us pulled, this is very important. At the end, after 100,000 ID to really play the effect of the increase in traffic, the popularity of the site to do the credibility.

Duyongguang: The third question is to do an E-commerce mall website from the source to promote the goods traffic inventory problem, to give you some suggestions.

Huang: This can only say some of my own experience, in fact, do flower net is very accidental, but as a case to do a flower site, and then there are orders, there is a Valentine's Day, no one tube he has 2 million orders, and then feel that this thing can be done. Start from the subdivision of the field to do, relative to the beginning of the webmaster will be better, I also have some friends, a start to do this, and then talk about a lot of suppliers, and finally found no money to do, so died off. I feel that if the strength is not strong words can start from a vertical field, then must to oneself, several important links, for example, the source environment, the marketing link, the customer link has a control, I have how big ability to do many things, then can carry on the business smoothly to go down later, then wants how development, how expands the product line, Then how to enlarge the influence and market share, this is a very reliable way for small and medium-sized webmaster.

Duyongguang: Do mall website, do not come up on the online Wal-Mart, such as the flowers all the series to move online to do, may start a bit bigger. Next to the presence of the webmaster Friends two opportunities to ask questions.

Question: With the development of the Internet and E-commerce, more and more working-class workers are now joining the industry, becoming amateur webmaster. For these amateur stationmaster, their development each expert have what kind of suggestion?

Zhu Mingyue: Tang's monk to learn from the process, pig the most sincere, pig although every day to Gao, but the road has never been back. I want to be an amateur webmaster, first of all to do a real person, the real face of their own users, while the words to adhere to do, although sometimes the mind will be deserted, feel that do not have any play, but never give up, to hold on, you may become "Jintan make", thank you.

Question: I am the marketing director of flower Nets, but also personal webmaster, just listened to you share, I have two questions, the first important E-commerce site how to persuade the majority of webmaster to accept this model. Now I would like to do such a recognition, generally do not accept CPS mode, at least I will not accept. Because our website does not have a lot of teams to operate, we need a lot of team and need lots of money. But every grassroots webmaster do not have so much money, 80% from the collection, the so-called precision users, I would like to ask every customer is when two big guy, now you have money, small webmaster can accept you. Even if a part of the webmaster accept CPS, just like a micro bo above a, popularity is very important, another webmaster how to determine your high proportion, and the number of passengers, has been the union among the problems, this is not open secret.

Zhang Gaolei: Small and medium web site is difficult to accept the CPS advertising model, so for me, for the point of view of the shop, if you are small and medium sites, first of all you have to have a certain user base, there is a certain amount of traffic. For me, I do not have to share with you, just now I said that any of my activities are accepted, mainly can talk about, for example, do not accept CPS, the CPC can not accept, CPM can accept, if these two are not accepted, you can try high-end. Store business is divided into a purposeful, effective only divided, the ultimate goal or to have effect. If you accept CPS, there is no problem, if you want, this effect will have its own measure of standards. You said that the number of shop operators, we are aware of the problem. In fact, I would like to clarify with you, first Dangdang Alliance from the beginning did not touch excessive, and Dangdang Alliance monitoring is always tracking, certainly no amount of deduction behavior, your buckle behavior in some sites.

Duyongguang: Finally, I think everyone has said that the afternoon is more tired, also accounted for everyone half a minute of time, do a small game, do not everyone stand up, lift everyone's left hand and right hand, if you think today's guests of the speech, their share of power words, with the left hand pat right hand, if not to benefit the right hand pat left, Next, please give them a word.

Jia Guangyang: We have a very good time, including all the webmaster and all the other relevant practitioners here, this is a very good time, there are very good opportunities, we will do a very good job, thank you.

Huang: I still first say an advertisement, immediately May is Mother's Day, also give everybody to mention a wake up, don't forget to send a bouquet of flowers to own mother.

Zhu Hai: I just one word is to open the mind, integrate resources, occasion development, win the future.

Zhang Gaolei: We are confused about the problem of money-making and development, or to give everyone, focus on regional, find the right crowd, so that will slowly succeed.

Zhu Mingyue: I hope you don't believe the big guy, this world no big guy, different time, different locations, different resources, there are different practices, I am pig nets, can not use the words of Chongqing kill pork to kill pig butt, with the journey to the word, dare to ask the road in where, the road at their feet, go their own way, thank you.

Wang Weimin: Find your niche market and focus on doing well.