Roundtable discussion: The way of industry website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

ADMIN5 Webmaster Network April 10 News, 2011 Chongqing Hotline Internet Webmaster Conference April 9 in Chongqing Science and Technology Museum held, the conference by the Chongqing Hotline, Chongqing web site Alliance, laggards Forum, discusz! community, Baidu Entrepreneur Club jointly hosted, Chongqing Slip contractor, Chongqing Science and Technology Museum, Pig eight ring net, On-line Liberation stele and other assistance from more than 800 webmaster and guests from all over the country participated in this conference, the following is a roundtable discussion on the operation of the industry Web site (moderator: Sichuan Webmaster League director Wang Jialen, participants: Chongqing shopping group founder Gao Ying Chongqing Talent Network CEO Zheng Hanlin Chongqing Bar Network Zhang Guohong Chongqing Fishing Network CEO Shirenpeng Yi Network CEO Zhang Daqiang Catering Franchise CEO Yang Wanyong.

Wang Jialen: It's not easy. Welcome to Chongqing Shopping Group founder Gao Ying, Chongqing Talent Network CEO Zheng Hanlin, Chongqing Bar Network Zhang Guohong, Chongqing Fishing Network CEO Shirenpeng, Yi Road network CEO Zhang Daqiang, restaurant franchise CEO Yang Wanyong.

Briefly, I am Wang Jialen, from Chengdu. I think you especially personal webmaster have such an idea, want to do a vertical site, want to do a certain type of site, at least I heard, a large part of people, do not know how to do. It is an honor to have so many guests to share with us today. The last thing I want to do is to remind so many friends to come down and not to say something real. First mention a request, each person a minute introduction, the request contains the following content, the website content, the name website registered user quantity, the website traffic volume, 2010 income, may choose sex to say, this gives us some real data.

Shirenpeng: You predecessors, you webmaster, everyone teachers good, I call learning Shirenpeng, I am the webmaster of Chongqing fishing nets, mainly serve in fishing, fishing and even economic fishing site. At the same time we also have their own fishing gear shop, there are leisure places. We do very common in the industry site, a lot of big Brother-level sites do a good job, than we do well. Because Chongqing fishing nets 2010 years to adhere to the present, the number of registration is not much, only more than 30,000 people, but at the same time online is very stable, basically maintain 45 minutes stable 2000 to 3,000 people, and these groups are not easy to lose, are some new hobby fishing things, has been online. 2010 in Chongqing's main city, now should be said in the main city of Chongqing to engage in the site, in the entity has more than 500,000 appearance, thank you.

Zhang Guohong: Hello, my name is Zhang Guohong, from Chongqing Bar Net, our website is founded in 2008, I set up mood because more like to play, but the network is not very understanding. Play play on the feelings of play, last April when the establishment of the cultural Communication company operation, now the company is relatively small, only 4 people, I hope that in the future to the big guys learn more. We are now earning less, about 230,000.

Gao Ying: hello, I am Chongqing shopping group Sakura, Chongqing Shopping Group 2006 construction Station, almost 3 years of time, in 2010, the official commercial operation of the April, now Chongqing Shopping Group is a female living consumer community, I hope we all know that there is such a community. Our Team 2010 4-May began, the land continued to build, there are now 17 people. Because 2010 years of time is not complete, so talk about operating income is not too good statistics, but the current growth is good. But now is also a relatively large problem, that is, it is too difficult to recruit, if each have friends, interested in shopping group with Chongqing to start a business, we have more to keep in touch, thank you.

Zheng Hanlin: I am Chongqing talent Network Zheng Hanlin, we from the personal website to enterprise operation, more typical enterprises, there are more typical cases. Starting from 02, a person insists on starting his own company by October 05. At present, our company has more than 140 people, but the income is very ashamed, last year did not suddenly tens of millions, this year the goal is to break it. We have just done the tourism market, the status of the current identity is not like a typical webmaster, is such a point, the user needs, is what we do. I am very much in favor of what Zhu just said, around the user's things, users feel valuable, we will do.

Zhang Daqiang: Hello everyone, I am the head of Art road network Zhang Daqiang, perhaps in these several stationmaster is the smallest, because I am a year, but now does not look like, I introduce to others when and I said is the 90 age, the appearance, whenever thought, our website mainly is to enrich the deductive economy, The model economy and the dancers, for example, just now the Magician is our website certification members, the Chongqing team all connected to the cultural industry practitioners, whether college students or just entered the industry gathered together to form a platform advantage, and then packaging and outside the organization, and outside the merchants to cooperate. For example, with the Chongqing new female newspaper, in Chongqing, miss the competition, before the Shanghai International Cultural Competition to do a Southwest division of the competition, I was fortunate to become the Southwest division of the judges. Also in the harvest a lot, today or so with you learn to ask, thank you.

Yang Wanyong: Hello everyone, I see everyone, in the heart is shaking ah, keep shaking ah. I am from the restaurant to join the network Yang Wanyong. Our site was created in 2009, because I have been doing the internet industry, but has not put the network into the focus area, because I am doing offline services, to customers a retail, is value-added services, the network is just a value-added service. Network last year's profit of about 100,000, did not fully bring the site to make money, this year and the Chinese Cooking Association, they have identified me as their members, has put China's electronic platform procurement network, now in Beijing has been investment, has been invested in the procurement platform for packaging listing. Ready to work with us this year, I am doing sales, I am only responsible for sales. Our goal is how to make it to make money on the line, thank you.

Shengdong East: Thank you, this is some real data, we can refer to, do the site can refer to, and then others you make a decision. Now have a few questions, please fishing nets, bar nets, shopping groups to answer, we all know that vertical network is a chance, big guy or media, everyone is speaking, 360 there are a lot of people do not do. In fact, many people can not think of, in the end there is no one in the industry to do, in the end which line still have the opportunity? Today these industries are featured. Three can you tell us the first one about how to choose the industry now engaged in. The second one gives some advice here.

Gao Ying: I do according to the requirements of the good LUN, why did the Chongqing shopping group, in 05, I and Sir, we need a lot of information to marry, you know, every girl to marry this thing is a huge thing. This is the degree of the boys in this room, but go back to ask the future daughter-in-law is sure, I was a little crazy. Will go to find a lot of information, looking for information to find the past, a lot of information have been found in the field, Beijing, Shanghai, because they that place the first economic good, the second Internet environment is good, and more open, find a lot of information for me a lot of help. But the most helpful did not, but I need to be local, at that time have been married, there was no children, relatively free. I said simply we do a website ourselves to play, and then toss the Chongqing Shopping Network. In the process of doing, the first time did not think so much, although we know that users are women, but what should be done is not particularly clear, but a little. With the first batch of users, will go to track him, to find his needs, today in fact this will, is very good, is already stressed, is our users where we need to do? Is that you don't stop, to gain insight into what users need? And what do we offer him?

Zhang Guohong: I'm usually more open when I'm online, during the day, like a little excited, because see some of the predecessors and the big guy, I was because of interest to do, the past on the internet did not understand, but I often bubble bar often sing, around a large number of friends, many nightclubs are very familiar with, For example, often have friends ask me where to discount, such as where to go to send fruit plates or something, now the white-collar more lonely, said when to go out activities? QQ Group, did after the QQ group can only install 200 people, filled. Chongqing has an overnight life group, I also organized activities inside, but there is no support for our activities, and then alone out of the website. Get up, slowly organize activities, do some people want to play, and then try to meet our members, in fact, really say what, really do not speak. What do members need? How to play, to provide users with the most practical things, I have nothing to share.

Shirenpeng: In fact, I and the previous two start, is also a hobby, the 06, the home side of a number of changes, but I am more active, want to retrieving to cultivate a bit of sentiment. Later, I thought that the fishing movement was very fast, made a small website, made a space. This site inadvertently inserted willow, that site is September 07 began to do, to achieve March 08 number on the 3,000, many people do not know, the original rental server or something, do these things are more familiar with, because before I opened the Internet café. To do this thing by the year 09, the number of people increased rapidly, and very stable growth. and came not willing to go, plus I like fishing, on the website called Kai-lan, fishing nets friends on the name is very familiar with, I often extensively, often to Guizhou, Shenzhen Nanhai these places have to go, these years fishing over half of China. Because of personal reasons, to create the entire fishing circle in Chongqing, the previous concept of fishing, perhaps the friends here think that the fishing is some old man, holding a bamboo pole, sitting. Now is not, fishing is very expensive, to buy a car, to sell, now the fishing rod two hundred or three hundred yuan not all line, in the fishing industry two thousand or three thousand are not good fishing rod, three thousand or four thousand fishing rod is normal. As far as I know, there should be more than 5,000 people have 3,000 dollars of fishing rods, which space is very large. Because I am very fond of, I do not do professional website, own interest, interest is very high, I do this thing very happy, so forget to make money. This thing really thanks old Guo, thank you very much he can hear. At that time more difficult times, do a few years of Web sites, 07 began to do the site, 07, 08, 09 years are in the loss, why? Because I did not think of making money, a server 10,000 dollars a year, and then there are people who help me, more or less to a point every month. Then every year to do activities to paste money, 560,000 a year, how to do it? Posted to the back of the house does not allow me to do, my mother, wife said to do this thing more and more deficient, tens of thousands of pieces of loss. I know old Guo, I said you do a website, a while the cheque came, a while the cheque came, how to make money? I do not understand, using the network to earn a little understand, old Guo said, the network can earn money, a lot of traffic, such as the industry site can be landed. I heard the landing, I do not know what to say. He opened the shop ah, now there are so many groups, there are so many fishing friends, you can open a fishing shop, to last year is not enough to lose, the home is not allowed. In Jiangbei Guanyin Bridge Jin Yuanlu opened a fishing tackle shop, because of their popularity, fishing to join in. Also know that so many years pay so much, many people understand my history, also take care of my business, let friends to buy fishing gear, more real. Word-of-mouth also came out, the basic turnover per month is basically about 100,000, is a shop retail, online Taobao also do tens of thousands of dollars, fishing gear gross profit 20–30%, this is normal. For a year or two, now the country has moved to the main city to buy a house or something, so the purpose of speaking, as I do interest to do out, as can earn money, earn their own happy, so I would like to thank Old Guo, Lao Guo brought me such a chance to earn money, thank you.

Wang Jialen: Everyone is starting from the interest, itself is the site's loyal users, and then really discover the needs of users, and then the site to do a better job. I have heard many people say, know that a certain industry to make money, I want to do this industry website, but he did not understand the industry, never in this industry did. I believe that there is such a failure of the experience, only to see development. This should be from their own interests, I know a lot of stationmaster at home not what interest, to cultivate this interest, and find a partner.

The third question specifically for Chongqing talent Network, you do very well, in fact, the talent network in Chengdu there have seen, competition is very fierce, I would like to share, how can be rushed out? At the beginning of the time, Zhaopin are very fierce, how did you break through the siege?

Zheng Hanlin: Why we can get out of the encirclement is a bit unsullied, did not see too much of the situation when rushed in, and then killed a road. 02 in Chongqing, the original work in Qingdao, to Chongqing when the lack of such a site, in the field to use such sites to find work, then feel that doing this can find a sense of achievement, many people also recognize the site, can find happiness. We have been in 05 since 02, and this site has some influence in Chongqing, but it is not a commercial company, nor does it make money. 2005 turned it into a company, from several people, to dozens of people, to hundreds of people. To tell the truth, there is not much to consider the choice of what kind of industry, no competition, or what kind of industry less competition, the first is because of interest in doing this thing, then in the commercialization of the operation, there is no choice, only to do it well. At that time also looked at the competitor, mentioned like the intelligence network recruitment and so on, but also prompted me to commercial operations, when they fired very hot. Chongqing does not have similar rivals, we are not at the beginning to stare at competitors, we are staring at the user. Less people when the service less users, the service of these users good, rely on these users slowly developed. We in the service customers slowly accept us, the number of customer capacity is also increasing, slowly, sales team or customer team are growing, all the way up the mountain, to later decided to do the talent market, many people feel silly, this market is too intense. We choose this industry to do well, and the industry's competition does not mean that the industry to achieve a high degree of competition, we must achieve a very low degree to achieve price competition, everyone hard to play advertising, hard low price, but really serve good customers, really from the user's point of view to do this thing well, Really establish a good business and job seekers between the information docking, I think the current talent site is only 1.0 version, also look forward to 2.0, 3.0 version. I am also concerned about other sites, when I see these sites, especially when I see E-commerce and micro-blog These sites are particularly nervous, I think this tension comes from their grasp of customer experience, and their ability to do products is our industry is too lack of things. So, I think, the next step must be a greater breakthrough in the product, rather than staring at our industry competition, not very exciting is not very important.

Wang Jialen: Now the train of thought put aside the competition, serve your users well.

Zheng Hanlin: In this process, the competition is very fierce, do this thing in their own ability to grow at the same time, we also feel very happy, so not only feel the pressure, but also a sense of achievement. Because I am very interested in this matter, I feel able to combine their interests and career.

Wang Jialen: To sum up, another view of competition is worth considering. Art Network and catering to join, you two should be a platform of the site, we all have a feeling, because it is a third party, whether it is a side or B side, to butt the outstanding problem, the beginning of the time let too little, he would not like to come. Would you please share it with two?

Yang Wanyong: I have communicated before, in fact, catering to join the network 100 customers, in fact, the members inside the charge, I rely on the collection of membership dues, because this fee is still low, because I do is a value-added services, a value-added services to drive the value of the site itself, but my value-added services, if with the Giants ratio , and certainly only stepped on his shoulder than that, why with the Chongqing Culinary Association, with Chongqing Catering boss for a long time to communicate, they told me a purpose, if I want to earn his money, there is only one way to do his service well, and he is very agree with me, to put his money in my bag is necessary. If said a came to find B very few, this is very normal things, I want to explain why, just up to do impossible, I came to be very cow, it is not possible reality, are step by step. The people who do the catering have an idea, what is the idea? Willing to give the money to the people who believe it is willing to do this thing.

Zhang Daqiang: I think a lot, how to solve this problem, Internet site, we all know, like me this platform has an entrance has an export problem, if the export is not good, the entrance nature is very poor. For example, when members come, they cannot provide opportunities, whether it is some job opportunities, some business opportunities, and the opportunity to develop to a higher platform, if not, the entrance will not attract very high quality people. So at the very beginning, pay attention to the export of the building, although I do the site, the beginning is also what they do not understand, including code what completely do not understand, in the freshman time to do a news website, then this site every day to answer the phone call deleted, a year later did not do. We Zhongqing to sing and preach, and I counted one, including in the next door of the big theater, no less than 10 performances, is the accumulation before, but also because the knowledge of a lot of Circle star friends, have a basic come in, natural export to the entrance of the people, these members an account, such a step by step, The first is not very strong export, and then attracted to the basic membership, after the member reached a certain level, the end of the export to improve the grade, such as with the media cooperation, but also I need to do later. Because the platform this thing, you know, if you want to do the platform, can not consider how much money today, how much money tomorrow, but consider in a period of time, he will develop to what level, if not a long-term consideration, the platform is not to do, I do not like advertising companies, do some advertising every day, To pull some business source on the line, still can make a lot of money. It's impossible to go this way now, go this way profit is a guarantee, but my goal is to make Chongqing is not very good cultural and arts industry, can be a part of their own strength, the reason for this piece more understanding, so just know Chongqing, take photography, Chongqing's commercial photography is not a big Chinese base, But in the past with friends in Beijing, we are also in the circle of mixed, many people say that advertising companies to take commercial photography, such as millions's list is very common, but I understand the level of Chongqing is still relatively low, level or relatively low, there will be a high development space, you think this thing good, others for this thing good, Others can make this money, why do you do it? This is a difficult thing to do, but one step at a time, I take my salary, put my team in the inside, I hope that through my efforts, I will be able to put this platform, whether it is Chongqing, West, south, or Shanghai, these exports, people all over the country are developing there, Chongqing also has a lot of high-end. Chongqing has a lot of beautiful resources, beautiful resources if the use of good, beauty economy is very promising place, I see. So keep doing this effort, also do some try. Today is also before with Guo eldest brother to understand the basic situation of the Internet in Chongqing, today came a lot of big guy.

Wang Jialen: ... Led to the operation of the gang crisis, as well as your website customers will be more and more, looking for you to play a lot of advertising, how to balance the relationship between the ads and content?

Gao Ying: In fact, this question is very simple, or stand in the user's perspective to think, for example, your users want to be a clique? Does he want water? As a normal user is not, as long as the normal users do not want to, we are not allowed to water posts, such as tens of thousands of of the posting every day is very real. There is a member to the water post, our members will remind him, no water, and later the owner will buckle points, my personal experience, not necessarily adapt to each community or website, if your own users need such an atmosphere, such a community must insist that this insistence is very simple, is the rules, no two, If it is not harmonious in this process, he is not good, just remove it. Because he's not your user anymore, when it comes to advertisers, I actually think it's back to the user's problem. I think there's one thing that I remember very deeply, or a long time ago, that time the income is not much, or more value some ads to come in, some pictures show, netizens also understand very well, a website development needs money, advertising must look good, our netizens how kind-hearted, he is able to tolerate our advertising. He has such a small request, but he has such a small request so simple, but you have to meet his requirements. The first is not to provide some ads that do not match your users, such as shopping spree for young girls, such as some business image is not too good, dishonest businesses will filter out. User experience or the first, in fact, who do not want to make money site, but with the popularity of users, with the flow, money can not come? Thank you.

Zhang Guohong: Bar Network is a more specialized thing, this industry practitioners look, I first said that the advertising, said that advertising, basically do not do with the industry unrelated things, like some hospitals to find us advertising, resolutely do not do, there are window ads do not do, one months hundreds of yuan to make members feel uncomfortable, to tell the truth, Play bar people have taste of people, usually too tired to go to entertainment. In addition, in terms of members, such as a few people in a pile, the gang gang quarrel These, our principles stand on the principle of fairness and justice, such as their two quarrel, we can not help this side, and can not help that side of the private solution.