Roundtable discussion: The way of local community website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

ADMIN5 Webmaster Network April 10 News, 2011 Chongqing Hotline Internet Webmaster Conference April 9 in Chongqing Science and Technology Museum held, the conference by the Chongqing Hotline, Chongqing web site Alliance, laggards Forum, discusz! community, Baidu Entrepreneur Club jointly hosted, Chongqing Slip contractor, Chongqing Science and Technology Museum, Pig eight ring net, On-line Liberation stele and other assistance, more than 800 webmaster and guests from all over the country participated in this conference, the following is a roundtable on local community website operation discussion content.

Juyan: Today this round table, first please come up is the founder of the Guangzhou network Nujunjie, and then the return of the CEO of Fuling Ding Lin, then is the Wushan Information Network CEO Hui, Jiangjin Online CEO Keung, Chongqing Network responsible for Liu Yuanpo, Chongqing Orange Network CEO Fu Huang Levy Voice, please.

Happy Life Chongqing Network! I am 020 Canton network, our slogan is always more wonderful; I am Chongqing times morning net Fu Fu, everyone mainstream portal Wushan Information network, thank you, everyone good, I am fuling online Ding Lin, our slogan is Fuling website home.

Juyan: What program is fuling using?

Ding Lin: discuz!

Juyan: What about the next one?

Hui: basically useless, because we are more special, the forum is in the closed state.

Juyan: Why?

Hui: If open, a lot of bad handling, our way with the forum does not have relations, mainly by the news.

Juyan: How to solve the problem of interaction?

Hui: We're on the news.

Huang Fu Levy Voice: we are discuz!

Juyan: What about you?

Zhu Mingyue: I am very ashamed, because I am more ugly, older, afraid of the bottom of the little girls are scared away, but I do not understand the specific, also do not understand technology, you ask me what is used? I reckon it's discuz!.

Juyan: From this statistics, discuz! market share is hundred percent, congratulations Zhang. First understand the income of the website, and then subdivide the following areas.

Liu Yuanpo: 600,000 in the first half.

Nujunjie: 020 guangzhou net does not make money this year, the domain name is bought in 08, buy do not know what to do, last year 51 get back to do Guangzhou net, now should unify the data each day has 20,000 people to discuss the post, the visit quantity also is not very big, the local portal words, I thought also can put, but has not been profitable.

Keung: We stand on the shoulders of giants, about 3 million of the income last year, should be around 10 million this year.

Hui: Last year we probably value-added business about 30 tens of thousands of, because our side is more difficult to do, can do 30 tens of thousands of is good, the first two months basically almost 30,000 more advertising revenue.

Ding Lin: We started operation in June 09, last year's revenue was nearly more than 1 million, and this year's guaranteed income increased by 30% on last year's basis.

Juyan: A lot of friends to discuss such a problem, I recently put personal QQ changed not to personal profit for the purpose of the site is bullying. Many other people talk about local websites, doubling the speed of each year running forward, of course, we from a few guests, the government background of the site, the media background of the site, there are private organizations, as well as corporate web site, just meet our positioning here want to know the problem, I think we are several on stage speaking, It's a bit of propaganda to advertise your website, I take 20 minutes to the field of the audience, you have any questions, what the idea, for just have to do the flow, have to do the registration, have to do a good profit, there are media, there are government websites, below the audience to mention their own doubts, Of course, this link is not a prize to send, a purely learning link. Now, which one do you want to ask?

Question: How to look at the ads on the site above others?

Liu Yuanpo: First of all, as local portals contain all levels of advertising first, but I will optimize, such as his content appears links, I will take the link, and then write the article from where, the page ads too obvious, I will optimize, if not obviously support him.

Question: ...

Liu Yuanpo: The bigger topic here is the two-word circle, the shopping group did a better job is the local site, they have a very distinct feature is the circle, they have not done well is the brand, we are based on brand Circle, we operate in the form of the club, and then the circle more in-depth words, more rooted, Basically let joined members become our loyal users, in this way to operate the Chongqing network.

Question: Each net profit model, website concept and step-by-step plan how to do?

Huang Fu Levy Voice: Do you know where the user is? Who is the user of your webmaster? You find a way to subdivide, this word with the vision is the circle, with our words subdivision of the crowd, you put the crowd out, to find ways to have relations with them, is that you do the biggest foundation. If a group of people can do it, this point will become a plane.

Second, what is our profit model? In fact, many of our web site's profit model is on some of the ads, the second is to sell some things, do transactions, to earn commissions and spreads, which have those different, from advertising this piece, because we are the media have advertising resources, is to know who the home is, Who pays for our ads, that depends on customer demand, if the customer wants is advertising, that advertising is not only to cast paper advertising, newspaper advertising network advertising and so on, he is just a marketing method, we most of the time to integrate more than 40 Chongqing media, that is, when there is a demand, 30,000 or 500,000 or better, 2 million good, completely to the advertisers are very rich, to choose the menu-style media program, orange net here naturally accounted for the proportion.

Second E-commerce is mainly relying on the media, our first batch of users must be media readers or users, they like what things, we orange online to the elderly washing foot sell very good, if the profit model, we users need what? We need what the home needs, we will provide accurate service.

Juyan: Sum up two sentences, take place any relationship that wants to happen, and second, understand what your users desire to buy

Ding Lin: The voice of the Huang Fu said, maybe everyone in these two aspects may be higher requirements for us, the formation of the planning team, we do the site of advertising and traditional advertising compared with its activities, to the customer planning is also a profit model, and set up their own activities team, this is our focus this year.

Liu Yuanpo: In fact, just now Ding Lin said very right, according to the current terminology is interactive marketing, to help customers how to do the ads more alive, now text ads are very objectionable to us, very disgusted with these ads. What's more, some netizens, they have been bombarded with internet advertising over the past few years, how to move up, how to make activities more interesting.

Juyan: Is the answer satisfactory? I found a problem, the problem is not sharp enough, so many experts on the field, make the problem sharp, so that they can not answer, you try what.

Question: ...

Nujunjie: I am not qualified to speak on the question of VCs. When chatting with a lot of friends, it's interesting to talk about the wind. Some friends see your site doing well, do you want his money? Is that what it means? Call me in fact, the so-called VCs are very smart people, wait until he wants to give you money, indicating your positioning let them recognize, may be the first time to give you a price, give you think about the price of space to you, more level is to guide cooperation some , mainly depends on what level of cooperation.

Liu Yuanpo: There are a lot of webmaster to introduce my relationship venture, I have some experience to share. VCs, we as a webmaster, should be in comparison what I lack? Wind investment in addition to money also introduced something in, including poor team management, can introduce team management experience, he only give you money? or give you some team, or the resources behind him. For example, there is no advertising resources behind him, is there a customer resources, something to fill in, if you can't just look at his money, if you're capable and you have the money to get things done, you can have it, but if you're not good with the money, or if you're not good at managing the team, consider what he's giving you for the money. Can build a team to expand the size of the company, expand the brand. That is to say, the things he gives, other than money, are as simple as that.

Question: This side many like me, the stage has two is same, is the private enterprise medium enterprises, how and the government traditional media to survive in the crevice, with the television, the broadcast, the newspaper Rob certain market share.

Hui: In Chongqing County, there is no county has the right to run newspapers, the local counties run newspapers are illegal publications. As a local portal site, news is not qualified, we are illegal media. Mainly depends on how you operate, we are in every place, each township, each department identified a correspondent, each county in the local department of Schools established correspondent.

Question: Private media and media background, with the traditional media background of the network media, and the government background of the media to fight for the space to survive.

Huang Fu Levy Voice: Your words have two layers of meaning, once was your opponent, two were defeated by your success.

Question: But there are other.

Huang Fu's voice: the way we do new media, traditional enterprises have the right to try, and traditional enterprises do this is the majority of unsuccessful, and Cai eldest brother original 3%, 5% of the thesis is the same, even if the traditional media with the government background of the competition, his success rate is not much higher than we, So we must keep this in mind. Second, he encountered more difficulties than we are, one of which is the internal communication mechanism and the length of the communication process, or decision-making time, is to deal with the market a lot of ability. The third I want to share a word with you, in fact, there is no need to do similar sites with the people are opponents. Just said that the car network open the website, it is obvious that within three months all the car manufacturers to hold his field, and finally no one to hold his field, finally he has no effect. You want to continue more development, why not long time, with you think the most resources, in the most powerful departments in the local cooperation, the operation of the website is your strength, and resources are their strengths, you both work together to make this site to achieve greater and better.

Question: You did not say why and how to succeed, I now live more difficult, so I ask this question.

Juyan: You this ah, or a word, adhere to it, and then adhere to two years.

Ding Lin: In fact, you can do a good job, there is a sentence, who caught everyone's eyeball is the mainstream media, no matter what background he is, he made influence, and can also cooperate. We are local as a network media, and the importance of the network is more and more heavy, I think or insist on a good enough.

Juyan: If this link can send a prize, I will definitely give Cai General's mobile phone to you, but I can not send. Finally, let's summarize.

Ding Lin: I think, just then I insist on doing, do more professional, more professional. There is not much success in front of the road, relying on us to learn from, rely on us to ponder, the road to go professional, I hope that the local site can play a network media, to the network medium better.

Hui: All over the site, the media is not the enemy, but friends, I hope that we use their advantages for the local government to worry about problems, if the relationship with the government to deal with, your site should not develop a problem.

Nujunjie: I stand in the media angle, I think if summed up, say two words, the first sentence is not to say that the site has been done into the media, we are here so many webmaster, do vertical useful things, why do we have to locate into the media? How can the second profit? is to identify the user, is to solve what problems for users? For what part of the user? Where is this part of the user? How do I find him, when I need to be able to call around, this is the most need to think about the problem.

Huang Fu Levy Voice: In fact, I am the least qualified to speak, because in the Internet circle, there is no achievement, and no impact. Sit here and say two words, the opportunity of the Internet is not more than before, and now there are many venture funds come in, many people do more and more, just start the site needs to have patience and Maring strong, the user can do a good job to have everything.

Liu Yuanpo: Do Seamless road, we these small and medium-sized stationmaster development in the early stage, must be in the same type of peer concern latent, found potential leader, not afraid of poach, afraid to dig.

Juyan: Thank you for the 6 guests on the stage, heartfelt hope for the website 2011 to 10 million, thank you for your patience to watch a few of us on stage performance, thank you.