Route Mall: Looking at the future development trend of e-commerce from O2O

Affected by the European debt crisis, the global economic downturn, all major industries in the stability of the development, look forward to transformation. Whether it's an e-commerce or manufacturing industry, the transition seems to be synonymous with everything, and it's the best way to deal with the economic crisis.

The reporter learned that the so-called transformation, refers to the structure of things, operation model and people's concept of the fundamental transformation process. The status of different subjects and the degree of adaptation to the objective environment determine the diversity of the content and direction of the transformation. Transformation is the process of active novelty seeking and changing, and it is an innovative process.

E-commerce, the leader of innovation, in innovation and development, in the development of the expectation of transformation. Recent reports about electronic commerce abound, especially the "price war" news of the three major electric dealers has become the focus of consumer gossip. "Price war" to launch the cause of what, in the final analysis is nothing but the three major electrical logistics system and business model is not the same, in the case of gruel, each other want to share, to ensure their comparative advantage in the industry. Finally, the "price war" with the NDRC investigation fraud end, but from Suning began to try online and offline sales model caused by the "price war" upgrade, we can see that the business model of E-commerce today there are serious deficiencies in urgent need of transformation.

At present, the business model of E-commerce is diverse, whether it is business-to-business, Business-to-consumer or Consumer-to-consumer have been "hot" business model. However, the "price war" has exposed, in the increasingly development of the internet today, people's expectations of E-commerce, these several once "hot" e-commerce business model can not meet the needs of society and the market. The electronic commerce market urgently needs a new model to replace, the O2O business model homeopathy, and will gradually become a future trend of e-commerce transformation.

The so-called O2O, that is, online to Offline, is the Internet and offline business transactions together, so that the Internet to become the front line transactions, consumers can enjoy the online transactions at the same time, but also experience offline services. Group buying as a O2O mode of the iceberg, a listing has won many consumers pro-Lai. Since the consumption can accept this kind of business model, as the E-commerce industry enterprises are not why?