Rovio Company is constantly opening up new economic growth points

Absrtact: July 22, according to foreign media reports, yesterday in the Fortune magazine's brainstorming technology (brainstorm Tech) meeting, Peter Vesterbacka, chief executive of the Angry Birds developer Rovio, said This popular game

July 22, according to foreign media reports, yesterday in the Fortune magazine Brainstorming Technology (Brainstorm Tech) meeting, "Angry Birds" developer Rovio chief executive Peter Vesterbacka, said, This popular game has been downloaded more than 300 million times and is striving to become the first entertainment brand with more than 1 billion users worldwide.

In order to achieve this goal, Rovio Company is constantly opening up new economic growth points. Its iphone, ipad and Android "Angry Birds" have become the most popular apps. It is based on the game launched a variety of toys have become a best-selling line. Its game version of Angry Birds, launched this spring, is on sale. In addition, it is also preparing to launch a series of albums, cartoons and a range of related books, including teaching you to make eggs recipes books.

"People always advise us not to do movies, TV and games." Wistberga said he was wearing a red sweatshirt with the "Angry Birds" in front. "But we have now sold 8 million toys. If you have a strong brand, you can do anything. ”

"Angry Birds" gamers are always trying to upgrade. In designing this game, Rovio developers always try to find a balance between the players who pass through and the difficulty of each. "Most importantly, we can't punish these gamers. Wistberga said, "When you finally go through a few days to upgrade, you will have a great sense of achievement." Wistberga says games like Angry Birds can be addictive, but, "it's not as bad as smoking." ”

People who attended the brainstorming session yesterday said it was hard to predict whether a video game would be popular with the public. But, Wistberga says, people should not say "Angry Birds" success is luck. "We designed 51 other games before we launched the Angry Birds," he said. "So our success is not accidental," he said. ”