Rovio crisis, "Angry Bird" and "Troublemaker pig" head of the departure plan to start a business

[Abstract] The competition in the mobile market is becoming more and more intense, and Rovio has not yet been able to launch another new work that is as successful as the Angry Birds series.

"Angry Bird" and "Troublemaker pig" supervisor to leave or plan to start their own business

"Angry Birds" developer Rovio recently parted with Jemi La Aise, the game director, Jami Laes. Jemi La Aise, who previously managed the Angry Birds and the bad piggies game, is clearly planning to start his own business, and Rovio has yet to make any comments on the matter.

In December last year, Rovio company had a round of layoffs and cut 110 jobs. The company also said it would close its studio in Tampere, Finland, and move all its operations back to its headquarters in Espoo. Although Rovio has made good use of the brand effect of Angry Birds in cartoon production and marketing, the company's operations in other areas have not been as smooth. Competition in the mobile market is becoming more and more intense, and Rovio is not yet able to launch another new piece that is as successful as the Angry Birds series.

Last summer, Rovio's chief executive Micael Hede (Mikael Hed) stepped down and replaced him with Peckar Lantana (Pekka rantala). As for the layoffs in December, Hurd explained: "We have been building our team on the premise of accelerating growth." Therefore, we have to announce the simplification of the organizational structure in the three businesses that are most important to us and that are the biggest growth potential, in games, media and user products. ”