RTB's ecosystem has really formed

Absrtact: 2012 is doomed to be an extraordinary year, the legendary end of the century has not come, China's GDP growth rate fell to 7.8% again, but Baidu's annual revenue resolutely exceeded the CCTV's advertising revenue, making it easy to think of interconnection

2012 is doomed to an extraordinary year, the legendary end of the century has not come, China's GDP growth rate fell to 7.8% again, but Baidu's full-year revenue resolutely exceeded the CCTV's advertising revenue, It makes it easy to think of the days when Internet advertising is catching up with TV commercials after 2011, when it transcends newspaper media ads. At the same time, 2012 is the first year of RTB (real time Bidding, real-time bidding) advertising market development, from early 2012 China very few people know RTB and DSP (Demand Side Platform, demand side platform) in the end represents what, By the end of 2012, Google and Taobao advertising trading platform on the flow of more than 3 billion per day, to 20 or so companies have launched or really developed Dsp.rtb,ad Exchange, DSP, SSP and so on is no longer just a concept, RTB ecosystem has really formed.

Looking ahead to 2013, internet advertising is still the driving force leading the development of advertising industry. Search, Electronic business, mobile, video and social networking continue to grow rapidly. But the protagonist of the Internet industry development is not data and RTB. At the beginning of 2013, Dcci Internet Data Center, including Google, Taobao, easy interoperability, including more than 20 domestic well-known internet companies jointly released a data alliance to establish industry norms and deepen the open, sharing and application of data. In the 2013, the RTB advertising market will develop rapidly under a more open and transparent industrial chain. According to the latest report on the RTB market, the 2013 DSP market will reach 2.4 billion yuan, accounting for 5% of the display advertising market. More exciting is the DSP market will be in the next three years a surge of 10 times times 24.5 billion yuan. And that number was almost nil in 2011. With the further application of data and RTB technology, people's long-awaited buying era has come true.

Since the company was founded, easy to exchange has been adhering to the data and technology as the core of the development concept, easy mission is through its audience marketing platform for advertisers to find accurate users at the same time so that every internet people only see her/his interest in advertising. At the beginning of 2012 easy exchange released China's internet industry's first real real-time auction function of DSP, by the end of 2012 accumulated more than 500 million of the active cookie data, easy interoperability has been leading the internet industry from the media to buy the audience to buy changes. At present, almost all of the 4 a companies, local agents, domestic and foreign most well-known brand and effect of advertising owners have adopted leisurely and easy to exchange the audience marketing platform. Leisurely exchange is also a number of 4 a company that is the best DSP and the audience marketing solutions.

2013 will be a very important year for easy exchange and development. On the one hand, leisurely will be along the "data as the core, while the development of DSP (demand side platform), DMP (data management platform) and advertising network platform" direction, for advertisers to provide integrated audience marketing solutions. As a leader in the industry, easy to exchange will be based on customer demand for new version of the DSP to achieve the scale and transparency of the purchase, and finally let the display ads to achieve the same effect as search ads. Easy interoperability of Brand solutions will continue to provide advertisers with quality media resources, rich advertising format and customer service. The application of data is an important part of the development of Internet advertising market, which can be said that whoever owns the data will lead the future development of Internet advertising market. Leisurely exchange will be in the existing more than 500 million active cookie data based on the Internet users of the interest, behavior and characteristics of the full excavation. In the second half of 2013 and 2014, leisurely exchange will give the domestic advertisers, agents and other DSP companies to provide data management platform services. On the other hand, with an open, innovative corporate culture, leisurely exchange will be committed to and other excellent domestic internet companies to promote the application of data and RTB industry development. Easy Exchange is willing to open their own years in the field of data and technology experience, to share their own success stories, and other enterprises to establish in the data and RTB market norms, so as to ensure the healthy development of the industry.

2013, leisurely and easy to exchange expectations and our customers, partners and other Internet enterprises to grow together!