Rui Heng: Eight indicators Learn to identify true and false traffic

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As long as the mention of E-commerce promotion, it is inevitable to put some ads, because in addition to free SEO optimization by natural rankings to get the flow is relying on "hit the Money" promotion, and pay to promote the choice of online advertising is also the key, as long as the direction of the hit that must be quite cost-effective. Because some of the mall's product keywords are hot words, want to do the home or the first three is not easy to need some time, want to know E-commerce website SEO first step-title optimization can refer to Rui Heng's blog, so chose the fast network advertising, and Rui Heng also with a lot of advertising media contact, in addition to the well-known network media do not say, Traffic and visibility did not say, and want to use Low-cost also put some web site navigation or personal site, you need to look to identify the flow of the net true and false, today for everyone to share how to estimate the flow of the site True and false!

Today, a friend through webmaster tools to see a certain navigation Alexa rankings to view the flow of IP and PV or according to a site's PR value to simply distinguish is not very accurate, for example, using webmaster Tools alexa query Sina Sohu and other well-known media found that many well-known media forecast flow of only hundreds of thousands of to millions of, Sina is 39w Phoenix is 450w, these one-sided analysis is not accurate, of course, we can not query a certain media real traffic, these things are classified as trade secrets, unless you know some of the internal friends of the approximate flow, And if we choose to put some small web site media or personal sites can be identified by the points I said, many personal webmaster or small media reported that the flow is very false, for example, some of the Web site navigation flow is hundreds tens, and even more exaggerated, most of the water is big, the following a few points for everyone to reference!

1 Alexa rankings: This ranking can be found in any Webmaster tool software or query site, the general reference is three months average ranking, this ranking of more and less and this site users are in accordance with the Alexa toolbar, and most domestic netizens will not install this IE plug-in, Only some it people pay more attention to this thing, so that Alexa ranked high not necessarily flow on the high, conversely, the low flow of the site Alexa rankings will not be high oh, we can go to evaluate it! General new sites are from no rankings to tens of millions of rankings, as long as the following sites are millions of users can also consider, It's too late to consider the rankings.

2 PR:PR is higher than the low certainly can not explain this site traffic is good, because at that time remember to put a well-known web site navigation, PR6 at that time PR6 site navigation is not a lot of, after the launch found unexpectedly did not come to an IP, so after the choice of media more cautious. PR high not necessarily high flow, PR low not necessarily flow low, many sites because it is bound a lot of domain names, so the PR is dispersed, but the flow is very large, so I mean that the PR as a final auxiliary indicators, if other indicators are very good, PR is also relatively low can consider to try! Note: PR value also has true and false points, some not honest station will steal other PR high site parameters, specific can be identified under the query, method reference blog other articles.

3 Outside the chain: you can login to Yahoo foreign station after yahoo.com input such as link:www.30153.cn (URL replaced by you need to query the site) can be queried to this site more and less chain, too little, only dozens of hundreds of are very low. And then check it out with other factors.

4 WHOIS: This can query the domain name of some information, such as registration time and expiration time domain name registrant institutions, can go to Webmaster Tools site query can be, if the world rankings are high, domain name but only registered 1, 2 months of affirmation on the false

5 site included: This should be very convenient, for example, some sites in the world rankings are high, included only one page or a few pages that there must be false suspicion (in addition to Web site navigation, because the site navigation traffic is large use of the user's browser to lock the plug-ins to promote, the general may be the search penalty, followed by the navigation is not so much Basic pages are fixed, so there will be less!

6 Snapshots: In Baidu input such as site: URL can be queried to the home page snapshot, if it is 1, 3, 7 days of snapshots are normal, in addition to Baidu and other search adjustment data.

7 ads: You can refer to the target site on what ads, have the best of their kind. If a lot of personal sites are windows, spam ads, banned ads are not necessary to consider, because the user experience is not good, this media users stickiness is certainly bad, perhaps through the SEO to "a buy and sell" users!

8 Experience: This method is simpler, word of mouth is still worth believing, if other e-commerce sites are done, or a friend did a certain media recommended to you will not have water oh, but because the product is not the same effect is not always good, or need to target their own products absolutely, such as your friends do mobile phones, suitable for the entertainment media , and your product may not be suitable for the entertainment of the media, so must consider this factor separately, Rui Heng also tested some large and small media, for what products have any effect is some understanding, can also communicate with me to discuss!

The above points we can ingenious, slowly through some of their own experience summed up the method is the best way.

Rui Heng also created a new QQ electric business promotion Group 106145314, Welcome to join! This article original and Rui Heng blog 30153.cn, reprint please specify