Rui Yang: Door and window Enterprise Word-of-mouth marketing strategy

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With the heat of the real estate in recent years, the building materials market has become popular, and many enterprises and businesses are developing network marketing. Doors and windows enterprises are outstanding, but there are also a lot of problems, especially in the Word-of-mouth marketing in many details are ignored. Today Rui Yang and everyone to exchange, door and window business Word-of-mouth marketing strategy.

One, negative information

Word-of-mouth Marketing is a double-edged sword, any enterprises and businesses have a negative reputation problems. The pharmaceutical industry is still prominent, so in this regard also increased efforts to improve, and many building materials enterprises, especially the door and window enterprises do not pay attention to this aspect. If the quality of the product itself is not perfect, then its use value will be greatly discounted, no matter how users will not have a good reputation. So no matter how eye-catching the advertising, no matter how much publicity will create the impact, are not withstand the test. and the network platform to provide consumers with a low threshold of complaints, more likely to deepen the product exposure to the defects, so that the publicity work done in the early stage all the same time, more likely to spend money for their own negative. So our enterprises to carry out Word-of-mouth marketing, publicity themselves to show their own, we must do a good job of negative information processing.

Second, publicity platform

Many businesses and businesses in the Word-of-mouth marketing, are to some home improvement, building materials, such as the site propaganda, to seek targeted, but such a site will appear browsing volume or the weight is not high problem. In fact, in the Word-of-mouth marketing, we can often rely on the situation of soft wen, we can promote the platform to expand and extend. Spread to thousands and millions of audiences in a fast-reproducing way. In other words, through the provision of attractive information, "Let everyone tell You", through others for you to promote the realization of the "marketing lever" role, can often use high flow, good results of the site publicity. Therefore, in the enterprise selection platform must not be limited.

Third, the time process

Many businesses and businesses to the Word-of-mouth marketing pure understanding for viral marketing, hoping to achieve youboy effect. In fact, this is wrong, Word-of-mouth marketing is the need for a process, so that users become potential customers, so that potential customers become real consumers, so that consumers become our loyal purchasing power. It takes time. Because this is a process of transformation. Word-of-mouth marketing is in fact a number of marketing links in the enterprise, the Word-of-mouth marketing from the marketing of stripping, just rely on Word-of-mouth marketing instant to establish a corporate brand is unscientific is not reasonable. So bogey-cut, can not ask for too hasty. In particular, doors and windows and other building materials industry, because there is time, it is not fast consumer goods, so have a good reputation will not exchange for immediate benefits.

In the end, Rui Yang believes that the door and window industry Word-of-mouth marketing is a "fragmented" network marketing a way. It is indeed a publicity campaign that every enterprise and business should do. It will indeed be a significant marketing benefit for the generation. But this degree must be grasped well, time problem, location factors are we have to consider good. In order to carry out successful Word-of-mouth marketing. Reprint please indicate the source, welcome to Peer friends Exchange. Rui Yang Network: www.ruiyang1980.com