Rui Yang: How to do the online marketing of FMCG in summer

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Summer arrived, this also gives a lot of FMCG enterprises an unlimited business opportunities, cold drinks, beverages, sunscreen products, as well as some of the summer supplies are on the debut. And as a fast consumer goods enterprises in this season to grasp good business opportunities, real to their own generation to sell on the leap, but also consolidate their brand status. In this Rui Yang said for FMCG Network marketing their own several viewpoints.

The characteristics and location of the consuming population

I see a lot of FMCG companies at this time at the expense of crazy to throw ads. But this kind of everywhere advertisement does not have the actual pertinence, moreover the advertisement only important quantity but does not depend on the quality. There is no real lock on the target crowd. You can open a gaming website, and there's a perfume ad. It's amazing. Today's network marketing has changed from mere rhetoric marketing to interactive marketing, experiential marketing. Business should pay attention to this aspect of planning, can engage in some products related activities. Online and offline combination. For example, sunscreen can be with some women's website to do some experience promotional activities. can also be on some female friends on the Internet show their own photos, women are very beautiful, and very like to dazzle the United States, against this feature. Can be greatly interactive billboards. Of course, this is only an example, which as long as the consumer to understand the characteristics and focus of the place, there will be good creative production.

Second, the consumer's price positioning

The characteristic of FMCG is that it is a kind of fast consumption of goods, consumers will form a repetitive purchasing power. Use our vernacular explanation is, repeat customer, not one-time, therefore in the price, the consumption is willing to choose some good price-performance brand. After all, always spend. Prices are still critical. A lot of customers looking for Rui Yang are very frankly speaking, want in this season big cashing, actually this kind of idea is wrong, although some things are seasonal, but the consumer feels the price is reasonable, and the use degree is good, this kind of consumer trust form, will become the loyal consumer, and I believe any one brand will have other products. This can also move consumers to the same brand other products purchasing power. therefore。 The goods are true, and the price is real.

Third, the embodiment of product personalization

China is a big country of commodity production and sale. With countless products of the same type and numerous brands, how to stand out from these brands. Creating your own personality is especially important. This kind of personality is actually a kind of cultural empowerment. May be a special packaging, a beautiful ornaments, an alternative story ads, can attract the attention of consumers, after all, this time is advocating different. Therefore, as a fast consumer products should also be in the network marketing to highlight their own personality. and the network can maximize the publicity and packaging of this personality, a personalized network marketing, can give consumers a strong sense of vision and perception impact, which translates into purchasing power.

In fact, the above Rui Yang introduced these fast consumer products network marketing characteristics, may be friends know, but do it really passable. The reason is that many FMCG enterprises are very anxious, anxious in this season product sales have a quantum leap. But this leap needs to have a very stable foundation to support. So 工欲善其事, prerequisite. Article from: Network Marketing planning agency Rui Yang Network http://www.ruiyang1980.com!