Ruian Transformation of China

At the moment the problem is frequent, most lamented the sad days of the real estate sector, the Chinese exchange will be rotten tail building "skills" is undoubtedly worth digging and research--wen/Our correspondent Lu Yuanhua Shui on China (hereinafter referred to as "China exchange") has attracted wide attention, is in 2007 years.　　The Ruian company, in the name of "China sinks", has been killed in the industry's daunting and recognized "toughest" uncompleted buildings. At one point, it was asserted that the Chinese sinks will fail because of the complexity of the uncompleted uncompleted buildings, and it was once asserted that the renovation of the uncompleted building as the main business, the feeling is that the brain fever do not understand businesses ...　　Everyone talk about the uncompleted building, all avoid, often is most uncompleted building, a few years, no one dared to touch. By 2009, China Exchange had handed over an eye-popping report card: The country has 12 uncompleted buildings and construction projects, 1.9 million square meters of reserve resources.　　Last year, the Chinese exchange completed a number of sales, including the Beijing Hua Pu Building and the San Yuan Center, and Dalian Hope Building, and so on, bringing profits of 76 million U.S. dollars and income of 450 million U.S. dollars, become a well-deserved leader in the field. The road to China seems to be validating the rule that the so-called business knot is not an absolute knot, but a lack of decoding skills.　　In the current problem frequently, most lamented the sad days of the real estate sector, the Chinese Hui can be broken tail building "skills", is undoubtedly worth digging and research.　　The ambition of a brand 2007, a wall mottled, gray shape, standing in the Chongqing liberation of the core section of the uncompleted building, attracted a self-proclaimed "old seagull" of the Huang Road eyes. Rich mansion, known as Chongqing's most famous uncompleted uncompleted building, was built in 1997, building 39 floors. The building is ill-fated, changed hands several times during construction, capital broker, real estate bully, bad businessman staggered among them, a room to sell, repeat mortgage, debt disorder, the owners petition ... Eventually become Chongqing's real estate sector, "the worst example."　　Several companies tried to intervene to save, and eventually sighed; Zhongqing government-led auction, two times stream. Seagulls are the hallmarks of Ryan Group. The "Old Seagull" Huang, Ruian, director of the Ruian China Exchange.　　On August 26, 2007, at the third auction site of the rich mansion, in the consternation of the people, the Chinese exchange at 410 million yuan price will be recognized in the rich mansion income bag.　　For Ricky, the opportunity to usher in a new life, for the China exchange, is a "sweep of uncompleted building" layout. This "layout" originated in Dalian. At the end of 2005, Ruian, which is looking to expand its investment field, has arrived in Dalian. Right here, they saw a building that stood in the centre of the city and even the outer walls were fixed.　　Hope that the building was originally a Korean Hyundai group investment Construction, the 1998 financial crisis broke out, the building capital chain broken. Ruian Building industry executives feel some pity, the location of an excellent office space only to invest a small amount of money, the construction can be put into use. Ruian has strong experience in construction and project management andA unique investment perspective, some investment banks also expressed support, and they decided to try to intervene in the hope of the restoration of the building. This time, they caught up with a good chance. The decision of the modern group's board, which had been "sold and not sold" for the past 10 years, was "sold".　　Ruian built the property of the building, but it is this investment to Ruian construction industry has brought an unexpected harvest, launched the cessation of real estate business. In July 2007, Ruian a number of its uncompleted uncompleted building projects into a newly established China real estate company, and then listed in London, a financing of more than 4 billion yuan.　　A brand named "China Exchange" originated from this. In the meantime, China's major cities in the main city shot, November 2006, to 401.5 million yuan price to get "Chengdu's worst uncompleted building" Huitong building, July 20, 2007, photographed more than 240,000 square meters of rotten tail project, now easily known as Shenyang Zhonghui Plaza ...　　During the period, China sinks in Qingdao, Dalian, Guangzhou, Beijing, Chengdu and other land "expansion map."　　Integration must kill technology to study China's business thinking trajectory, it is not difficult to draw such a conclusion: to use their own way to do support, carefully verified, and then skillfully combined with the capital lever, that is, to ensure that both profits, while also using capital to expand the size of the provision of adequate funds. There is no doubt that the success of the China Exchange two points: first, the project itself has a potential investment value, and then the capital lever can play a role. But the uncompleted building itself has huge risk, historical problem ills, how to evade the risk?　　The original image of poor, bad reputation, the lack of confidence in the market how to overcome the stubborn disease? How to avoid the risk, Huang way out how China sinks successful "trader" must kill skills: 1, the most effective control of market risk. This includes the integration of uncompleted uncompleted buildings must be completed at the fastest pace, in the location, must be located in the city's urban centre or prominent location, only the location of prominent locations or shops have a greater appreciation of space, 2, must straighten out the creditor-debtor relationship. Uncompleted buildings usually have huge or potential debt problems, and it is simply impossible to rely on a single company. The approach adopted by the Chinese exchange is to rely on the government's auction platform, in principle, only through auction to participate in the reconstruction of uncompleted buildings.　　So, the enterprise avoids the employee petition, the property right confusion, encounters the recessive "the mine" and so on many problems. 3, must be clear ownership structure and management relations. Uncompleted uncompleted building itself is an integrated project, the positioning of the new building, usually express their views, opinions difficult to reconcile.　　Ruian China has adopted a relatively "simple" approach, in principle does not advocate the participation of other partners, a single shareholding. 4, must have a good fund platform. The capital of uncompleted buildings is huge and the cash reserves of enterprises must be sufficient. Ruian's early practice was to join investment banks such as JPMorgan Chase.　　After a certain achievement in the field of entry and successful listing in London, a new financing platform has been created. Any violation of the above four "must kill" principle, even if the articleTemptation, Ruian China sinks will not consider.　　It is more crucial to transform and sell uncompleted buildings successfully than to rationalize property relations and assess risks. The Ricky Mansion is obviously a tricky problem. Although a place to liberate the monument, but its position is opposite back street Xinhualu.　　This is a Shijian street of disorderly hawkers, a grassroots small household electrical appliances market in this prosperous more than 10 years, the original shopping mall design part of 9, each layer of 5,000 square meters, and the liberation of the area of large shopping malls have already lined up, back street open large shopping malls bleak future ...-the real problem is, how to transform? After repeated arguments, they found the bright spot: the first is the location of the rich mansion, the original planning of the residential part after several years, has become the region's scarce resources; second, the liberation of the stele area, although the large shopping malls, but professional shopping malls are very scarce; again, the liberation of the stele area of commercial development, more business dealings,　　And for business people, especially business executives to provide a place to discuss the exchange of less ... They have a surgical redesign of the ills's mansion: repositioning. In the residential, change the original design, to create boutique hardcover small huxing, the main push has 24-hour concierge service of the pure living apartment, change the original shopping mall section, 9 floors to 5, 4 above the positioning for loft writing room, for the convenience of light, each floor openings, redesigned the liberation of the monument only Central Park-type green platform　　The original large shopping malls positioning also make corresponding adjustments, those in the liberation of the monument in large shopping malls can not be unyielding to the second floor of the two brands are no longer feel wronged, positioning for the clothing mall building will be the international second line and the domestic famous brand paradise. Second, change the image.　　This "historic" building is named "Foreign exchange, the first", "one is the building layer 5 meters high to provide a lot of creative space, but also a change because of the rebirth of the new building." Again around the building new positioning marketing promotion. April 9, 2009, a "Change of the Future" as the theme of foreign exchange, the first shopping mall promotion and 2009 Spring fashion costumes in the Ruian in Chongqing, another landmark project in Chongqing World, through this innovative form to the merchants to show foreign exchange and the first high-end image of the future fashion; July 3, 2009, The largest outdoor domino activity in southwestern China, sponsored by the first name, was staged in the heart of the monument. In the audience breath of anticipation, the dominoes constantly fluctuating changes, has been a city pain memory of the "rich Mansion", with the last dominoes fell, "foreign exchange, the first" dazzling debut, the whole audience applause;　　July 10, 2009, from the first sponsorship of the transformation of about Liu Qian Asia tour Chongqing station once again alarmed the city, in the bursts of applause, in the magic of the changes, foreign exchange, the first "metamorphosis" concept Yiu however. Foreign exchange, the first not to sell before the fire. Before the opening, more than 400 customers have handled the VIP card, telephone searchAlso more and more inquiries. August 27, 2009 noon, Huang Road, some leisurely sitting on the 28 floor of Shangri-La Hotel, Chengdu, VIP Lounge, to the reporter to Syria the business context of the Chinese exchange.　　A few hours ago, the inauguration ceremony of the "North Project" of Chengdu, China, was just over, and it was an integrated project of more than 3 billion, built at the river's riverside with high-end commercial and residential elements. "Creation" is a constant theme. This includes several sections that provide customers with no value and feel, change the original model and concept, around the topic to do enough article, the capital, culture and so do effective links, in fact, Shui on group, whether the construction of projects and small and medium-sized projects to play the main Ruian China, or successfully built the Shanghai Xintiandi Ruian Real Estate, All along this vein, homeopathy. "In view of the profit generated by the sale of several transformed projects before the global economic downturn, and in June 2009, when the share price was depressed, Ruian the privatization of China exchange so that it could use its resources more effectively and strive to further develop its mainland real estate business." As a wholly-owned subsidiary of Ruian, Ruian China will have greater initiatives in the domestic property sector and its impact on the property sector is undoubtedly a reflection.