Ruijin Lin: Control supply chain for the dealers of Operation transformation

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, October 18, Ruijin Lin to billion power network revealed that next year a lot of sales will be transferred to the distribution, "Brand distribution" Is the trend of the future.

According to Anshui introduced, Ruijin Lin's business model is divided into two kinds of consignment and distribution. Distribution is a simple service model to operate the official flagship store of the enterprise. and consignment refers to the purchase of products from the brand, for the entire network of retail and distribution and then sold to distributors or consumers. Ruijin Lin co-founder Anshui in an interview to billion power network revealed that Ruijin Lin is currently most of the business or distribution, but next year will be a large part of the project will become a distribution.

As we all know, the consignment project, less investment, basically no risk. Many electric operators on behalf of operating companies are operating on behalf of a company or brand, the sale of goods received commissions and commissions. and distribution will need to put a lot of money to stock, and there is the risk of goods backlog.

Why the main business from sales to distribution? Anshui said, because Ruijin to control the supply chain, control the brand of goods. The core of electricity business is supply chain and marketing. If there is no quality goods, then the quality of the brand is difficult to achieve success in the field of E-commerce. But to sell, the biggest problem is that there is no way to control the supply chain and goods. So Ruijin will be through the distribution model to control the supply chain.

Because the distribution needs a large amount of money to stock, with financial risk, so the expectations and requirements for Maori higher than the consignment. Anshui said, Ruijin must choose the best choice brand and products. Ruijin this year began to dabble in the "brand Distribution" business, international customers are an important part of the brand in foreign countries will send goods to the Ruijin warehouse, and then by the Swiss Jinlin to sell.