Rumored grand literature 2.3 billion yuan acquisition tower reading literature

Shanda literature is about to complete a takeover of the tower-reading literature, with rumours of a price between 200 million and 300 million, a grand refusal to comment.

The tower reads the mother company for the Heavenly Voice Holding, founded in 2010. Unlike other online literary giants in the country, the tower-reading literature began by focusing on the mobile side. According to the view of the data, Tower reading 2014 Q1 occupy the domestic mobile reading market share of 10.3%, after Ireader and QQ reading, more than Baidu Panda reading, is a grand starting point of literature more than twice times.

At present, the Royal Literature has Seven Network literature sites, including the beginning of Chinese, tea Tim Incense and Xiaoxiang Academy, are the best in the Internet era, mobile end slightly weak. After this acquisition, Shanda literature in the mobile end of the share is expected to catch up QQ reading.

The past year has been an eventful period of Shanda literature, and last June, the beginning of the signing of the writer "Ten years of snow" sudden death, causing people to network literature writer's survival status concerns. July cancellation of the U.S. IPO plan, the end of the Grand original CEO Hou resigned, and then converted to the Shaolin Temple. This April Tencent read the official announcement that founder Wu Wenhui led the original core management team to join the Tencent reading.

In the original beginning team joined, Tencent literature frequently dug Kok Grand literature "Great God Writer", including tens of millions of Yuan signed a grand top "great God" one of the tricks.

At present, the CEO of Shanda's literature is Shanda Group President Chu Wenyu, the professional manager of the investment bank and Hou, Wu Wenhui and other people's background have obvious difference. Chu Wenyu last week to Sohu it said that the loss of the great God is inevitable, but Shanda has sailed away from relying heavily on the "Great God" stage. Shanda literature in the future to create an ecological system, to explore more outstanding authors, to establish a studio and high-level writers to establish a new type of cooperative relationship.

The grand idea and the tower reading seem to coincide, the tower reads the literature CEO Guo Pailin last year criticized the network literature profession "The Creation God" movement. He said that he believed in "atheism", hoping to discover the "new style", "New styles" and "newcomers" of the phenomenon class, and offered to provide the soil for ordinary writers to grow.

Chu Wenyu in last week's interview also revealed that the grand future will be the copyright centralism, but the content to concentrate on the cloud in the bookstore is wrong, the company's own website or to operate independently. Therefore, the tower read after the acquisition, it is likely to remain independent operation.