Rumors of Blu-ray retreat are rife and Sony China refuses to say

Absrtact: Sony, which has lost for the first time in 14 years, has to face more speculation and not give up any chance to lose money. In response to recent rumors about the Sony Blue CD Player will withdraw from the domestic market, Sony China Guangzhou branch of the public relations director yesterday denied, and said that will be in the domestic new products. Blu-ray Comics: Zhang Jianhui for the first time in 14 years, Sony has to face more speculation and not give up any chance for a turnround.　　In response to recent rumors about the Sony Blue CD Player will withdraw from the domestic market, Sony China Guangzhou branch of the public relations director yesterday denied, and said that will be in the domestic new products. Blu-ray in the domestic promotion has been no improvement, the world's advanced technology in the domestic but it is difficult to shake the Sunset product DVD, price and the source of the restrictions make it difficult to conquer China's vast market.　　It is because of this frustration, the recent news about Sony to suspend the domestic Blu-ray machine business rumors circulated in the industry, its background is affected by financial crisis and other factors, Sony 08 Global net loss of 98.9 billion yen (about 1 billion U.S. dollars), close the factory, layoffs are reported.　　Sony's pressure is indeed indisputable fact, it also launched two strategic adjustments ——— Light asset strategy and software and hardware combination of the new business model, in order to crack the give-and pressure. Denied the exit of China Blu-ray DVD market recently news that Sony's Blu-ray D V D business will withdraw from the domestic market, and domestic companies confirmed. In response to this rumor, Sony China Guangzhou branch public relations director denied. "We have not yet determined where the ' exit ' message came from.　　"The official said that Sony could not exit, after a period of time, in China will also have a new product listing." After PK off H D D, Blu-ray becomes the global next generation of optical storage technology standards, Sony is the Blu-ray D v D product Camp leader and key technology holders. However, the sales of Blu-ray products in the domestic market has been worrying.　　The data, provided to reporters by Sadie's consultants, showed that by the end of 2008, although Sony Blu-ray accounted for 70%-80% of the domestic Blu-ray product market, the actual sales were only 2000-3000, and Blu-Ray had struggled to shake the D-D of Sunset products at home. "Prices and chip sources are the biggest problems.　　"The current market price for Sony Blu-ray discs is down to 127 yuan, which is still very expensive in the eyes of consumers and is very limited, which poses a threat to the spread of Blu-ray," said Sadie's consultant analyst Yang Songjiang. In the face of market difficulties, Sony also launched a series of price promotion activities.　　The PR director told reporters, in addition to the recent CD price reduction, from July 1 onwards, where the purchase of Sony Blu-ray player BD P-S350 Consumers, will also be free to obtain a value of 999 yuan Sony wireless HD audio and video transmission combination lf-w 1BR. On the content side, according to Sony's information, Sony film and television has issued 64 various types of Blu-ray Disc products in China, including Terminator 3, The Da Vinci Code and the Superman CG animated film Final Fantasy 7: DropThe son of the pro.　　Sony's goal is to launch 100 Blu-ray films this year to address the problem of inadequate chip sources.　　Responding to the Give-and despite Sony's denial of exit, there is a lack of opinion in the industry that Sony's intention to compress temporary market-free business is also in line with its strategy.　　The financial crisis of 2008 led to the loss of Sony Global Business, Sony disclosed the results of the 2008 fiscal year as at March 31, 2009, the company's fiscal year 2008 net loss of 98.9 billion yen (about 1 billion U.S. dollars). Under the pressure of huge losses, Sony has practiced various coping strategies.　　To this end, Sony has two important strategic plans to be released, one is to divest the huge investment production equipment, will disperse in each division of business Unified to a platform, that is, light assets strategy, the second is to TV, games and other hardware products and movies, services and other software content linked together to create a new business model. According to foreign reports, Sony recently halted the production of LCD TV factory in Aizhi County, Japan, and will continue to integrate production lines. It will also close one of the two television factories in Mexico. There is also a plan to close the Pittsburg plant in the United States to implement the current popular strategy of light assets. On the closure of the plant and the specific arrangements and objectives, Sony said because of the headquarters planning, as at the time of the press has not been able to give a reply.　　David Gibson, analyst at Macquarie Securities, has suggested that Sony could outsource up to 50% of its LCD TV manufacturing business.　　Yang Songjiang said Sony in the Chinese market, the sale of digital products has been good, because of its own optical technology is very advanced, domestic enterprises are difficult to achieve; mass products, such as flat-panel TV sales are the main problems of Sony, China's enterprises are strong, Sony's high cost and forced to reduce competition. Sony is also working to bolster its status as a flat-screen TV, and according to Japanese media reports, Sony has agreed to invest in sharp, the two sides have reached an agreement to build ten-generation LCD panel factory. Yang Songjiang said that the tenth generation panel price will be cheaper, more price advantages, long-term may be a certain pressure on local enterprises.　　Sony, which has a joint-venture panel factory with Samsung, is cooperating with LG D Isplay, the world's second-largest panel company, according to public information. Sony's 2008 fiscal year results showed a net loss of 98.9 billion yen (about $1 billion) in fiscal year 2008, while net profit of 369.4 billion yen in the previous fiscal year was the first net loss in 14 years.　　Sony believes that the main reason for the loss is the global economic downturn, the appreciation of the yen and Japan's stock market fell, and other factors. Sony's sales were 7.73 trillion yen, down 12.9% from the 8.87 trillion yen in the previous fiscal year, with sales in the electronics, gaming, film and financial services falling by 17%, 18%, 16.4% and 7.4%, respectively.