Rumors of "fakes" have hurt cosmetics dealers.

Silicon Valley March 22 Comprehensive news A not withstand scrutiny of the rumors, a clear violation of http://www.aliyun.com/zixun/aggregation/36644.html "> Electric quotient of the status of the said, let cosmetics electric dealers become the target, at the same time, Or can become a transit, so that the outside world really through the rumor guide, see the original cosmetics electric Dealer's genuine charm, it depends on how the electric dealers to do the


/Zhang Shule


　　


China is undoubtedly a country that is easily rumored. In particular, many unsubstantiated statements have been disseminated as "facts" and are widely circulated, particularly with regard to the safety of consumer goods. The latest rumor is that Net-sale cosmetics 80% are fakes!


the fake is a modern version of all


　　

He who
the word, he who believes is very heavy. Most of the words quoted are from three sources of information, one is first Zhongxiaoxie revealed last year online shopping cosmetics sales Leave a serious problem; second, a self-proclaimed "poly-Mei excellent products before the staff" of the Netizen and in the Tianya, said, Poly-Mei excellent products from a cottage in Guangdong professional, fake proportion up to 90% , the next third message is more heavy, beauty makeup CEO Huang in the media interview, said, "The current online cosmetics 80% are fakes." ”


　　


immediately, all's story got a full deduction. In the absence of any substantial data and investigative support, the 80% claim has become a "fact", immediately pinning the cosmetics dealer on the stigma.


　　


especially for consumers, cosmetics are directly on the face, there are even "favorite people enjoy food" title, its shocking enough to subvert the entire cosmetics electric quotient, plus the time of 3.15, is also by the Le Bee set off the cosmetics promotion war just ended, the excitement of the heart can be imagined, also understandable.





, don't turn the makeup dealer into a guerrilla
.

　　


but the fakes are probably true?


　　


To Le Bee network for example, its own brand occupies 30% of the product, this division can first remove 30% of the doubts, the remaining 70% agent products, about 300 brands such as international cosmetics licensing including L ' Oreal, Olay, Shiseido, Philippine poem Shop, Nivea, etc. are directly authorized by the manufacturer. its introduction. Even if the platform on the part of the manufacturer has not been directly authorized by the brand, but also from the manufacturers authorized to purchase the channel.


　　


This fundamentally put an end to the possibility of fakes, after all, for all types of cosmetics brands, if the dealer a sale of false was found, it will be thoroughly proposed supply chain, this industry rules let authentic dealers Street, and its own brand is the electrical business site to attract customers, Enhance the reputation and differentiation of the key to competition, its production, testing and sales links once the quality problems, the destruction will be the credibility of the entire electronic business site, which has been plagued by the issue of profitability of the vertical electric dealers, especially the cosmetics electric business is the absolute exclusion zone.


　　


Le Bee net This state, is in fact also other cosmetics electric quotient and even the General Electric business cosmetics area of unified mentality, in order to limit the amount of fakes to take the risk of destruction finally established is a fragile reputation reputation.


　　


after all, even in the virtual network, cosmetics electric business is also big, running a monk can not run the temple, not guerrillas, could hit a gun for another place.





the fakes really exist


　　


of course, probably fake this rumor is not absolutely biased, but it is not the entire cosmetics online purchase of products 80% is false, but some cosmetics, the power of the guerrilla products may be 89% or even complete fakes.


This phenomenon is most prevalent in the Taobao shop above, although Taobao crackdown has been very tough, but helpless shop too much, pipe not very pipe, to


today can not completely solve the online silk street bad reputation, and many selling cosmetics Taobao shop, its use of this loophole, the sale of fake, and to below the price of many prices, chaotic market, the formation of vicious competition, and once the leak, the guerrilla model can let them hit a gun for another place, again.


　　


According to Taobao published data: 2012, Taobao treatment of infringing merchandise information 87 million, the punishment of more than 950,000 members. But at the same time, the China Electronic Commerce Research Center released the "2012 China E-commerce user experience and Complaints Monitoring report" shows that Taobao/Cat in the "2012 Ten hot spots online shopping complaints web site" is still ranked first in the list, accounting for the largest proportion of complaints (16.32%). and cosmetics category, has always been a hardest hit, its biggest disaster lies in the high imitation of fake cosmetics is too strong, consumers difficult to identify, compared to clothing, shoes, hats and other FMCG products, this is more easily profiteering.


　　


as a result, a large number of fakes from the guerrillas will be the entire market of air pollution, and combined with genuine cosmetics in the logistics after sales and so on inevitably have some flaws, further to the rumors to provide a growing flood of soil.


　　


a fact that can not afford to scrutinize the rumors on this way into the destruction of the genuine operator of a razor.


　　


rumors are fierce in the tiger, cosmetics electricity mtrc on the big thing.