Rumors of today's "100 Million dollar investment in pea pods for soft silver"

Japan's SoftBank has reached a preliminary investment deal with Pea pods, and SoftBank will spend 100 million of billions of dollars on pea pods and 20% per cent, the investment is valued at $500 million trillion for peas, according to media reports today.

Pea Pod was established in December 2009, its products include pea pod, pea pod application promotion, pea pod One-click installation, etc. The Pea pod is the first official public project of the Innovation Workshop, with a total of $8 million a round investment from two investment institutions in DCM and innovation workshops. January 2011, Innovation Workshop CEO Kai-Fu Lee announced the Pea Pod team got the second round of financing.

The latest public data show that Pea pod has been included in the application of the installation package more than 4 million, mobile phone terminal installed more than 200 million, the mobile phone end of the day more than 500,000 users, daily distribution applications more than 30 million times, from the user actively choose to install "natural flow" more than 50%.

It is reported that 2013 years ago two quarters, pea pod income growth 51%, has achieved break-even, its income 80%-90% from advertising, application and game income accounted for about half. At the same time, pea pods are also building their own payment channels, in the future will allow developers to embed, pea pods may be with the developer 37 split.

At present, domestic Android application distribution market competition into the white-hot, Tencent has a huge amount of users, 360 through security into, Baidu 1.9 billion U.S. dollars to buy 91 to join the war, as an independent development of the application distribution channels, pea pod facing the situation has been quite grim, if not selected with the giant bundle, to seek a new round of financing become inevitable.

The Pea pod has repeatedly revealed the willingness to maintain an independent development for a long time.

Wang Junyu, after Baidu's huge acquisition of 91, commented that pea pods will remain independent for a long time, "not to make pea pods just a simple flow entry." More hope 10, 20 years past, we have a firm foothold in the entire market. ”