Run, Red envelopes!

Do not send a red envelope, still have the nerve to say oneself is the Internet product? Last year's accidental popularity of the micro-letter red envelopes, opened the internet red Envelopes prologue, even by Ma called "Pearl Harbor attack." The Spring Festival will soon arrive, the red envelope War also from last year's "Sneak Attack Pearl Harbor", completely evolved into the World War. But the red envelopes are not white hair, the big boys are the money is each have their own purpose.

Big Boys Wrestling.

has already passed the QQ attachment column plug red envelope function joins the Spring Festival "The red Envelope war" the mobile phone QQ oneself also to send the red envelope. During the spring Festival, mobile phone QQ will be issued to QQ users "value 3 billion" red envelopes. Red envelopes will have two forms, one is the star Cash red envelopes (Can brain supplement "Weibo star Red Envelopes"), the other is the joint enterprise issued Cash + voucher red envelopes.

Before the micro-letter 6.1 version of the user has been able to directly through the attachment column to send micro-red envelopes. Tencent said that the hope through the combination of QQ wallet and micro-letter to complete the user's differential coverage, in the mobile payment market "Normandy landing." Compared with the micro-letter, QQ Wallet can cover the villagers group, interest groups and more use of the scene and three or four-line, five or six-line city users.

The future big guy is the social, the Life service, the intelligent hardware and so on business model formation "The Combination Fist contest." As an "infrastructure", mobile payment is a prerequisite for many actions to unfold. To QQ Wallet, the purpose of red envelopes for the Spring Festival is to stimulate the follow-up of QQ users

Entertainment industry consumption: this spring Festival Red envelope cooperation Company will Huayi brothers, after Tencent has based on QQ group, interest tribes and Huayi Brothers launched a star fan interactive platform "star Shadow Alliance", which the logic can refer to Baidu Bar and its derived fan economy.

LBS Life Service consumption: Mobile QQ users in the dating, you can directly choose "beer and Skittles" in the business as a dating site, after consumption with mobile phone QQ wallet to complete payment.

Contact Micro-Letter 6.1 "search near the restaurant" function, it is not difficult to know with the micro-letter with the LBS Life service consumption is the QQ wallet "red envelopes" focus. O2O and residents ' daily consumption is an important scene of mobile payments, through last year's double 12 Alipay has infiltrated more than 300 city residents of supermarkets, convenience stores. In the payment of Alipay almost "monopoly" net purchase payment, life service consumption is Tencent must cut to the cake.

Since everyone is very trench, how can let Tencent you a person to send red envelopes! Tencent to "Normandy landing" mobile payment market, Alipay to do social heart also not die.

Recently updated online Alipay wallet version 8.5 reinforces the social attributes in addition to the application icon directly put on the "billions of red envelopes" a few characters, but also to "get the red envelope" function to access the "contacts" entrance, in order to facilitate the user "with red envelopes to communicate feelings", "explore" a column on the line of "my Friend", Chat interfaces are similar to micro-letters. In order to win this battle, Alipay also added a red envelope of micro-letter, Friends Circle, QQ and QQ space to share the entrance. But unfortunately, micro-mail and QQ to pay the treasure of the sharing interface shielding ... Shield the ... Shield the ...

For Ali, it is unrealistic to rely on Alipay for a confrontation with micro-letters on the social battlefield. The significance of social socialization to Alipay is more based on the imaginary space between people. Last year, in addition to the innovation of the payment method, Alipay Wallet has launched the "intimate Pay" and "Ten years Bill" two strong interpersonal relationship functions. After all, with the Crestron husband in the "intimate pay" in the pocket money than the micro-letter transfer feel better. "The first financial" thought, "No one will hold the Alipay wallet chat, and based on the payment scene of social is Alipay's goal." ”

The New World of Small volume group

Weibo's biggest charm is the star of the platform on the Big V, so the micro-blog Cash red envelopes are stars as the starting point, users can directly on the micro-blog to draw the cash issued by the star, rapid mention. For fans, a high price to buy a star CD is not a thing, can get a star red envelopes is happy, do not care about money and less money. The key is that you can also put money into it, and stars together to send red envelopes. In order to stimulate the iron powder, the microblog also specially placed in the star homepage to put the money list, spends money to be able to list.

After the star, micro-Bo red envelope function is also open to the individual microblogging users, "Let Red Envelopes Fly 2015" activities officially online. Micro Bo as a disciple of Ali, "micro-bo pay" deep binding Alipay, micro-bo red envelopes for the significance of micro-blog is more of a fan consumption habits education. Last November, Weibo also launched a series of marketing programs to help companies do "fan economy".

The drop of the game has been through the user to share red envelopes to the micro-trust friends to "Rob" the social mechanism to compete for the market. Since Christmas, in the exclusive micro-trust Friends Circle Taxi red envelopes under the premise of a drop of red envelopes has become a sought-after advertising, with a number of enterprises, a number of stars jointly issued a taxi red envelopes. At present, Mengniu has been the name of the Spring festival during the "Cattle Yun Red envelopes."

MO also announced investment 4 million to join "red envelope War", in the Mo "nearby people" and "nearby group", there will be a large number of small red envelopes icon Tyrants Group appeared. From February 18 to 20th, these groups will send red envelopes from 20 to 21 a day, representing the official red envelopes of Mo. This reminds me of the introduction of micro-letter "shake Around" the new features of the scene: the user in the range of equipment to open the mobile phone Bluetooth, that will be in a shake inside the "surrounding" page card, through the entrance can get merchants ' concessions and services.

The red envelope war, the trenches have their own plans, we join the fun, and then collect red envelopes, lively New Year, happy.