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Objective
I cooperated with 163K for 2 months, and now I have recovered all the investment of 10,000 yuan and realized the profit. November estimated net profit of $10,000.
Introduction to the present situation of the urban portal area
1. Yan Jiao is a 30-minute drive from Beijing CBD, is a small city, under the Hebei Langfang, but is very close to Beijing, is 37 kilometers away from Tiananmen Square, so more than a few districts in Beijing from Tiananmen Square, where the One-second people living in Beijing are white-collar workers. So the rate of Internet access is very high, these people buy houses here, building materials here in the city to buy building materials, to find the decoration company here decoration, to the supermarket shopping here, restaurant restaurants here to invite friends to eat, shopping malls here ..., this side of the boss and the purchase of our 163k program, many of the CEO's home area, almost 60 % have a computer, put in the shop, 50% can surf the internet, most or just bought, or just processing broadband, 50% can only print typing, not the internet, they have QQ, but many even QQ album will not pass.
2. Yan Jiao Network City, Beijing-East hotline are more well-known local portals, the global ranking is basically within 10,000, did more than 4 years of time. So I am still full of challenges to do this swiftlet life circle.
Second, master Heroes background
Graduated in 1999, Liaoning Chemical University Computer Department, then called Fushun Petroleum Institute. Learned 4 years of computer, basically learned an English level 6, the computer will not be programmed, also do not know hardware installation, the database is clear some understand some SQL statements, but also do not SQL language programming operations.
1999 years in Beijing, do 2.5 training, then will be able to five font can find work in Beijing, and then worked in China Enterprise network for 2 years, worked in Alibaba for half a year, later in Beijing, a well-known network company worked for 4 years 8 months, from training sales staff training manager, to do business director, Last 2 years as deputy general manager, responsible for the company size business, the company from the initial 6-7 individuals, developed to nearly 60 people. During the period, the network marketing, website construction, business negotiations, marketing strategy, staff training, team building and corporate culture to build have a wealth of experience.
At the end of 2008, after buying a house in Yan Jiao, Yan Jiao has a lot of understanding and understanding, June 2009, leaving, because it is already 35 years old, so basically can not go to which company to do vice president or manager, think of their own to do something, encounter 163K in China AdSense Station do ads, 163K powerful function, The beautiful atmosphere of the interface is deeply attracted, remember that there are one months time, after a few days to ask 163K Yang Hao Some questions, ask some questions every few days, after 2 months of investigation, comparison, analysis, testing, and 163K staff Yang Hao The patience of the explanation and communication, I think 163K really is not a simple source of sales, They are the most professional team to do the local portal, so I finally chose the 163K local life portal as a platform for network entrepreneurship.
Iii. Initial stage of entrepreneurship
1. Buy the procedure: just remittance to 163K, began to look forward to the installation of the program, 2 days of time, Yang Hao to install the program to me, but the site has not yet come down, this first full wait for 20 days, so the use of those days every day on the Internet to find information, while doing a Yan Jiao Life Circle Blog http:// Hi.baidu.com/yjooo, every day to send information, 20 days to achieve the flow of 20,000 clicks, blog traffic, this I am more good at, because my own blog: www.yoou.cn traffic after more than 2 years of hype, editing, has 500,000 clicks.
2. Such as the record: the site is like a lottery, in one evening, the batch down, excited, so quickly began to maintain the site, change the title value, change the keyword value, set the Forum plate and column, busy late at night, early in the morning to get up and then maintenance, busy for one weeks, The website finally looks full of a lot of!
3. Favour: The next question is how to make a profit? Advertising fee is my first plan, I began to call the suburbs of several large building materials city and shopping malls, let them advertise, but asked 2 home, the heart is cold half, people ask me how much flow per day, because are relatively large companies, so more proficient, I said just started operation, website 100IP ... The result was politely refused.
4. First: So the next day I send a post, hair news, to other sites "borrow" listings, and made 10 days, traffic on the 200IP, 1500PV or so. This feels much better, so in mid-October, 3 people from our team went to the nearby Green Island building materials city, and the merchants there to exchange up, the initial price of 20 yuan a shop, shooting 5 shop display, shooting 20 product display, sent to the Internet, some merchants also polite reception, there is a direct said: "No need." Visited a few 10, and finally have a big sister in Shandong, said, oh, 20 dollars on the Internet ah? That can, you give us clap, so we are a few people especially happy, eldest sister is also very jolly, we took the camera after the photo to give her a look, gave us 20 yuan, but also ran to the nearby shops to help us publicize a bit, The result came a few people, we put the photos into the notebook computer, they usually see their own shop, when the 12 million pixel camera took photos on the computer so a look, feeling quite fresh, a question, 20 dollars to the Internet, there are 2 stores to let us shoot, one is the brother of the state paint, The other is selling sanitary ware. Later this day took 5 home, earned 100 yuan ...
5. Adjust prices-price increases
So we are 20, 20 of the beginning of the film, the third morning, took a street decoration company, which has a designer asked, you each month 20? No, we answered, is always 20, always 20, at that time, I feel, how appropriate! But that little brother, let us start to decide the price increase, "It's too cheap," he exclaimed with an exaggerated expression!!! I remember that day, I also went to the 163K of our unofficial group and a few friends discussed, I said I earned some money, began to charge, they basically said: Can not charge, not easy to charge, at the beginning must be free, etc. Read everyone's words, I also dropped a word, on the line!---everyone said that they do not charge seems to be very glorious! Now think of it to say some impolite, but this is my advice to everyone, a business is not profitable that is evil, can not profit can not develop, It is impossible to provide good service and products for your customers without being profitable.
After 20 dollars of "too cheap event", we put the price up to 50 yuan per shop, then a one-time rise to 100 yuan, I now SP3 out, with a shop video display, we have planned 300 yuan of shops, since the price rose to 100/year, my salesman went out on the first day to talk about 5 , so that there will be 500 yuan income, in exchange for 20 yuan, only 80 of the income, so he increased confidence!
From October 20 to today every day to the account, the highest day, the salesman even advertising fees and shop fees took a total of 900 dollars, I simply forget, so the development, every day, every salesman to account 500 per month is 10,000 to the account, throw apart the salesman salary and other expenses, as the boss, A monthly profit of more than 6,000 is not a problem. In addition to this period of some domain name registration, template site construction and so on, November earn 10,000 yuan is no problem. Today is November 23, I hired another 2 sales, a total of 3 people in the market, this month, the net profit breakthrough 10,000 is very easy thing.
Summary and sharing:
1. Building materials business is an important profit point!, beauty salons, shopping malls supermarkets, decoration companies are very good customers.
2. Must pay attention to the strength of sales, every penny is through the active sales earned, every day specialized technology, waiting at home, customers will not call you to advertise the initiative.
3. There must be an annual fee, can not be one-time, shops in the upload one months by Baidu Google search records, but may be six months later, customers can feel someone online to find them to buy paint, buy furniture, if you maintain good old customers, the next year they will pay the annual fee, Then your first year of hard work will blossom in the second year, or you will open up new customers and markets in the coming year, also can not for your customers continue to provide quality services and products. Now the purpose of our Yan Jiao life circle is to let the old customers to introduce, new customers, in this way, employees have to maintain the old customers, good relations, do service, so that the second customer satisfaction increased, the second year renewals also have a guarantee, the third such word-of-mouth and relationship introduction is the easiest to sign, if strange visit, The salesman is rejected more, it is very likely not to like the job.
4. Pay attention to sales rhetoric to be effective, the bosses are also very busy, no time to discuss with you, therefore, we have to from the perspective of the effect, to the owners of simple and clear description of white, for example: Wang Total, Lee they and I did last month, 100 dollars, a few days ago from the internet to sell a set of cabinets, earn 3,000, and Baidu, Baidu you know not? Can search them, and in the first place, you see this is a contract, we signed, and then I asked our photographer to give you a pat! Wang always thought about it, 100 dollars, earned 3000~~ said: "OK, brother, give, 100 yuan, I go out to do things, you shoot tomorrow show Me!"
5. Must pay attention to the content of the website, must be rich, accurate, true, must localize, for example, my Yan jiao life circle, my goal is to let it more and more "Yan Jiao", if you are Shenzhen Life Network, you have to let him very "Shenzhen." Users come to your site is to seek content and services, not to see international news.
6. Always think positively: a friend who is going to buy 163K always asks me all kinds of questions, such as: if the merchant does not trust you, what will you do? You started out as a new station, with less traffic, then if the client does not believe you do?-----I did encounter such a problem, but I firmly believe that the local life portal will become more and more hot, the internet will eventually go to vertical and localized development, I believe that a region of businessmen, there must be no believe I will succeed , but there will be some people believe I will succeed, so I first trust my client signed, then there is a typical case, those who do not believe me will believe me, my overall strategy is "first easy after difficult" This is like a primary school math exam, the first to do easy to do the problem first done, and then in the difficult. Get the penny first, make sure you earn and pass. If you think too much, you will hesitate and do nothing wrong.
7. Any work is of value and do not feel undervalued: My home decoration, bought a few lights, to a worker to install, install 1 lights is drilled 3 eyes son, and then put a few expansion bolt, each lamp 5 yuan, I calculate, every minute he can earn 1 yuan. We do business as a shop, my service time, from the photo to input, to the simple demonstration training, also have more than 100 minutes, then how can I not accept 100 dollars, in fact, customers will not Photoshop software, not to enter pictures, their own production shops, our services to make them relaxed, Our site will bring them new marketing ideas and knowledge, far beyond the value of 100 dollars. So don't be free and charge.
Simply share my recent experience, welcome all over the local portal interested friends to Exchange learning, and I wish 163K more and more good, more and more cattle!
www.Yjoo.cn qq:30254636