Rural market, a big cake that has long been stared by entrepreneurs

Rural market, a piece of entrepreneurs have long been staring at the big cake, but, suffering from the entire environmental constraints and policy support is not enough, helplessly looking at, but can not do it, a year or two ago, some of the first to explore, but the result is a reactive return. Losers have the same feeling: too early. Many difficulties cannot be overcome.

Yesterday, the Ministry of Commerce conveyed a positive signal to promote the development of agricultural products, and the electrical business of agricultural products as the focus of the field of E-commerce layout, Ministry of Commerce E-commerce and Information Division director Li Jinchi introduced the development of agricultural products E-commerce, At the same time, I answered the reporter's question about how to support the agricultural product electric quotient in the future.

A rise to the national policy level of the market, have to say, farm products, the electricity business, really come!

The following is an explanation of the Li Jinchi section:

In recent years, China's agricultural product e-commerce accelerated development, agriculture-related sites tens of thousands of 2012 in Taobao operating agricultural products more than 260,000 shops, sales amounted to 19.8 billion yuan. And the emergence of the middle-peasant network, Xinjiang fruit industry, vegetable housekeeper, such as a number of representative agricultural services and retail, wholesale enterprises, in reducing circulation links, reduce the cost of circulation has played an active role.

The Ministry of Commerce takes the development of agricultural products as a key project to encourage the innovation and transformation of traditional agricultural products circulation enterprises, and to develop the online wholesale and online retailing of live agricultural products combined with the development line, promote the formation of a variety of production and marketing links, which is the main body, the agricultural super docking and direct direct supply as the supplement, and the online transaction to explore. At the same time, in order to solve the agricultural products "difficult to sell" due to asymmetric information, the Ministry of Commerce opened a new rural commercial network, together with the Department party Education Center, and organized a pilot project of rural Business Information service in 203 counties in 27 provinces of China. Through the release of information, the provision of advisory and docking services, the cumulative result of agricultural and sideline products sales of more than 22 million tons, turnover amounted to more than 81 billion yuan. The Ministry of Commerce has also built and opened the "automatic docking platform for agricultural products production and Sale", and set up "sell difficult" emergency mechanism.

Reporter: May I ask director Li, you have just introduced the development of agricultural products of the current situation, you mentioned that the development is still very rapid, but we note that the development of agricultural products in some of the problems, some people put forward "looks very beautiful", please say the development of agricultural e-commerce bottlenecks and the next step of the Ministry of Commerce specific measures.

Li Jinchi: Agricultural products are a matter of great concern to the leaders of the Central Committee and the State Council, each year, "1th" will be referred to "three rural" issues. Because we belong to developing countries, such as the Midwest region and rural areas are very uneven development. The particularity and policy of agricultural product circulation, as well as the imperfect infrastructure, have caused some problems in the sale of agricultural products. At present, there are some specific difficulties in the development of agricultural products, one is the quality standard system of agricultural products, like potatoes relatively good shelf-quality, such as leaf vegetables from the standard and storage and transportation have a lot of problems, due to the non-standard standard of storage and transportation problems; In particular, the logistics of cold chain is relatively lagging behind; third, the social integrity system is imperfect, traditional trading habits, the lack of professional personnel and so on. Because the vast number of rural credit card payment system has not been widespread, is basically cash transactions, food safety is also restricting the development of agricultural products is an important factor, embodied in the quality standard system, logistics system, social integrity system of these three aspects.

Ministry of Commerce in accordance with the unified deployment of the State Council, in support of agricultural products e-commerce as a very important work, the recent Prime Minister Wang Yang, the development of agricultural products E-commerce is a strategic commanding heights, we understand from this perspective, strengthen research, integrated planning, in the formulation of some relevant measures to reduce circulation links, So that the sale of agricultural products through E-commerce to achieve leapfrog development. On the one hand, farmers do not sell a good price, on the one hand, the city is expensive to buy food, "the food basket" is also a big problem to the city, the reason is the multiple circulation link, caused the high price, the peasant buys very cheap, to the city is very expensive, through the electronic commerce we solve this problem, solves these two links the question, The ultimate goal is to expect farmers to sell a good price, and the city can buy food at a cheaper price.

Specifically, first, strengthen the agricultural product electronic Commerce regulation and standardization construction, speed up the construction of E-commerce laws and regulations, standardize information dissemination, online transactions, credit services, electronic payments, logistics and distribution and dispute processing services. I have just introduced, the Ministry of Commerce's new agricultural Business Network, through this network to solve the problem of peasant information asymmetry, because he did not know the needs of the whole country, production is often blind, we often talk about agricultural products have "size year", this year a lot of selling cheap, next year less, and sell expensive, including some agricultural enterprises through the network docking, So that the farmers ' information and enterprise procurement information industry can completely docking, and eventually developed to the enterprise directly to the Farmers orders, to guide the production of farmers, what kind of things to achieve order agriculture. In the end, we adhere to standardization, and quickly set the standard of scarce agricultural products, effectively promote the quality of agricultural products, packaging standardization, labeling standardization and product branding.

Second, strengthen the distribution support, optimize the development environment. Accelerate the construction of urban and rural integration of socialization logistics system, just now Yao director introduced large data on e-commerce driven very large, through large-scale data processing can integrate logistics, reduce empty, reduce costs, improve efficiency, optimize distribution centers and other logistics facilities planning and layout, and encourage the development of professional, large-scale third party logistics, Focus on the development of agricultural products cold chain logistics, to promote the payment of credit, finance, insurance, testing, certification, statistics and personnel training and other services coordinated development.

Third, vigorously promote the application of rural E-commerce. Now the development of mobile E-commerce, the rural market is a great wealth, the country will be launched in the year 4G, as rural remote mountainous areas, network support conditions Limited, with mobile internet, through smartphones, embedded software, farmers can timely grasp information. We vigorously promote the application of e-commerce in rural areas, guide the social funds to increase the investment in agricultural products e-commerce, encourage the traditional agricultural products wholesale market, including E-commerce, the various forms of transactions, select some industries strong, good information, network electronic trading system sound, Achieve obvious economic benefits of the wholesale market of agricultural products and large-scale product comprehensive trading website, summed up the promotion of online and offline integration development, and the Community retail network based agricultural products online retail is also our focus, so that agricultural products online wholesale and large-scale commodity trading scale can be timely popularization.

Finally, organize and carry out the rural business information service. The Rural Business Information Service encounters the problem of "last kilometer", because the rural network condition is limited, it is a big restriction factor. Department in order to promote the education of party members, in the country 620,000 administrative villages laid a party member distance Education Network, carry out the propaganda work of party member education, this is a very typical integration resources example, Ministry of Commerce and Department party Member Education Center cooperate, use party member distance Education NET, connect the information to each village, The village also has the university student Village official to be responsible for the party member education organization activity, may organize the information to upload, causes our net to be able in time, convenient, did not spend more funds the investment, the popularization to all country's countryside. Now the pilot county from 70, has been extended to 203 counties, in summary based on the national promotion as soon as possible.

On this basis, we are also prepared to build a national agricultural public information platform on the basis of the new agricultural and commercial network, just now I have mentioned that before this net is only the farmer's information to the Internet, we know he planted what things, how to sell. Next, some agriculture-related enterprises and social organizations to add, in the online normalization of the docking, to solve the problem of information asymmetry, farmers to guide farmers to better production, sell better prices.

Next, the government department expands the information service scope, the perfect standard service system, the integration Ministry includes some social resources, with department cooperation is very good example, the Ministry of Commerce's Rural Information service does more whole, the function is bigger, finally realizes the agricultural product purchase and sale normalization. We also explore the promotion of enterprises to use the market, the implementation of physical transactions on the Internet, which may involve some standard issues, if it can be matched to solve, the online solution to the real transaction of the rural market to reduce links, can get better benefits.