Russia to solve the problem of online shopping, delivery to the test-wear service

Have you ever had this kind of trouble--vigorous "double 11", you look at the mountains of booty, but found that a lot of clothes do not fit? Or, in order to buy accurate, the right choice, in the online shopping, advance to the mall to try to wear? From March 15 onwards, online shopping "Seven days package Exchange" new rules are causing the collective anxiety of businessmen, but Russia has emerged such a power provider: for customers delivered to the customer, to provide "try on" service. Russian start-up company Lamoda "door-to-door and try again" service let The Courier become fashion Shopping guide, save the trouble for users.

Galina Melnikova is a white-collar worker in Moscow. Because of her busy work, she hardly had time to go shopping, so she became a loyal user of online fashion dealer Lamoda. The reason for choosing Lamoda is simple: it not only express clothing, but also with a fashion guide, to advise customers. If you try to find the product is not appropriate, you can return the goods directly.

According to foreign media reports, Lamoda three years ago with the help of the German business incubator Rocket Internet, now has 1.5 million active users, employing 700 courier, they wear a uniform light blue and black matching work set, side delivery advice. In order to be able to provide customers with professional fashion advice, they have to receive special training, to understand the fashion, size and other details. With the traditional electric dealer "door-to-door-check-box inspection-unpacking" process is different, lamoda consumers have 15 minutes of experience time, and then weigh whether to buy. Once the decision is made, they can also choose to pay in cash or credit card form. This "try-on" model has been widely praised, not only for Lamoda attracted users, but also accumulated a large number of repeat customers.

It is understood that in Russia, the provision of "Test on" the service of more than one, in order to overcome rivals Ozon.ru and Wildberries,lamoda have to go further. It not only with large and small 900 brands to establish cooperation, but also with some of them signed an agreement to become the Russian online exclusive agent. But Russia does this kind of "try on" electric dealer, avoid is Russia's national conditions: Russian populated, things across 9 time zones, the postal system is very not power.