Russian consumers ' interest in online goods is steadily shifting from electronic products to clothing

Absrtact: In 2013 and the first quarter of 2014, Russia's retail trade and online retail research data, the user on the Internet, most of the inquiries are electronic products, clothing and footwear, the two types of goods are about equal to the number of inquiries about home appliances, baby supplies, automotive supplies, home

Data on Russian retail trade and online retail research in 2013 and the first quarter of 2014, users on the Internet to query the most times is electronic products, clothing and footwear, the two categories of goods are about equal to the number of household appliances, baby supplies, automotive supplies, household items, furniture, sports and leisure supplies, pet supplies, The sum of the inquiries of products such as jewellery and watches, consumers ' interest in online goods is steadily shifting from electronic products to garments. The highest number of inquiries grew in smaller markets: Pet supplies rose 36%, jewellery grew 31%, children's supplies grew by 30%, and electronics grew by 12%.

On the whole, e-commerce, especially online retailing, continues to develop steadily, with the top 30 online retailers receiving more than 180 billion rubles over the Internet channel in 2013, accounting for about One-third of the total E-commerce market in Russia, and a 7% increase in the total number of Russian internet users in 2013, Up to 68.7 million people.

Retailers have internet sales tentacles all over Russia, and the top 5 cities in the online retail market include: Moscow, Samara, Kazan, St Petersburg and Krasnodar, with an average of 96% shops in these cities delivering door-to-door. In addition, in 2013, online retailing became Russia's most attractive (attractive) e-commerce sector, attracting a total of about 7 billion roubles, accounting for 58% of total e-commerce transactions.

However, the overall growth rate of retail trade in Russia, including online and offline sales, fell, from 12% in 2012 to 10.7% in 2013. However, similar retail growth slowed in 2013 in other developed and developing economies: China dropped from 25.2% to 13.7%, Brazil fell from 12.3% to 11.9%, Turkey from 13.2% to 9.7%, South Africa from 8.7% to 6.8%, and the United States from 4.6% Fell to 4.2% and the EU dropped from 1% to 0.4%. The most obvious decline in consumption in Russia is Non-food retail turnover, which has slowed from 14.3% in 2012 to 9.7% in 2013. In the first quarter of 2014, retail trade slowed even more sharply: Non-food retail sales fell from 9.9% in the first quarter of 2013 to 6.2% in the first quarter of 2014.

In 2013, retail sales of non-food retail in Russia led to a rise in the actual turnover of "sporting Goods", "auto Parts" and "Perfume and cosmetics", respectively, 18.8%,14.8% and 13.5%. Consumption needs to be significantly reduced by the "clock", "clothing and footwear" and "household items" category, respectively, the growth of negative 1%, 3% and 3.5%.

2013 Russia's top 10 regions (excluding Moscow and St. Petersburg) the fastest growth in Non-food retail trade turnover was in Samara state, with an increase of 20.8%, Tyumenskaya growth of 15.3%, and Bashkortostan Republic growth of 14.2%.