Ruzenwang: Relying on the era of VC subsidies will be the impact of the electricity business has weakened

On February 4, e-commerce observer Ruzenwang said in a microblog the development of electric commercial advertising is from the network to promote brand promotion (portal, outdoor, television, subway, etc.), the ignition point is from every guest bombing, to later electric business collective disorderly throw money, that is a countryside era, now shopping netizens dividend immediately disappeared, is to hit the money also attracts few new guests, brand advertising weakened, and back to the refinement of the network promotion, or less than a curse war to the new customers.

The Netizen "Qiu inspires Yigxuan" thinks, the core of this question is the consumer. Gimmick and advertising is the best http://www.aliyun.com/zixun/aggregation/9371.html of eyeball economy "> marketing means, but consumers through education, will gradually pay attention to the value of products and services, at this time the fine differentiation of the market will appear." In fact, this is also the formation of monopolistic competition process.

Ruzenwang said, rely on the era of VC subsidies will also be past, to the supply chain to profit, to the platform to profit, to value-added services to profit.