Rynning recently disclosed a consolidated corporate structure in an interview with TechWeb

Gao Peng CEO Rynning recently in the TechWeb interview to disclose the first time after the integration of the company's structure, said Tencent accounted for more than 30%,groupon shares accounted for only 19%, high peer management accounted for more than 40% of the shares. There are no Groupon seats on the company's board, and senior friends don't have to report too much on their day-to-day decisions. In addition, the current high peer network team integration has been completed, F Group and QQ Group will be completed early next year to complete the brand jump switch.

Management holding Groupon without board seat

Since the old high net, Group F and QQ Group to announce the merger, and get Tencent, Groupon received the investment of 40 million U.S. dollars, high-peer equity distribution began to trigger industry speculation. It has been reported that Groupon has won the dominance of high friends because of the large amount of investment and the retention of high peer brands.

For the first time, Rynning made a public response and disclosed the existing structure of the high peer network after the merger. Contrary to rumours, Tencent accounted for more than 30%,groupon shares of 19%, Lenovo accounted for about 10% of the shares, senior management accounted for more than 40% of the shares, the control is still owned by management. Tencent has only one seat on its board, and Groupon has no seat. "Now it seems that this is a more perfect structure. The decision-making power still belongs to management, and our business development does not need to be too much account of Groupon. "Rynning said.

Group F, QQ group to disappear next year

In fact, the merger of three companies lasted a long time. Rynning revealed that since the end of last year, three sites and major shareholders began to discuss the possibility of mergers, the first to be finalized after the shareholder level of integration, this 4 May when the start of the team integration, has been completed, the next brand integration will not be formally completed until next year.

"Starting December 15, three sites will be unified for the high peer network, will gradually lead to the flow of the existing high peer online." At present, the background of three web sites are basically integrated, is currently in the open account, is expected next 1-February complete the site and brand between the jump and switch. Rynning said, "There will be only one high peer network." ”

This is the inevitable result of brand integration. But why left is high friends, rather than the old position F group or Tencent flavor more heavy QQ group purchase?

Rynning used three words to describe the third site, one is "high-rich handsome", one is "cock silk", one is "BMW brand shirt." His explanation is that high profile, the highest global vision, choose its most brand continuity; Group F starting from small team start, experience beat, the latter only Tencent capital to join, but the brand awareness of tepid; QQ Group is always under the Tencent brand, giving people the feeling of professionalism is not high, the level two domain name is not suitable for long-term operation.

Rynning does not care that this brand integration will give people the impression that "high Friends swallow F Regiment", "the most important thing is to better deal with market competition, to seize market share, so that the team has a higher sense of identity, so that goods and services have more innovation, and ultimately the use of high peer network brand is so considered.

Increased mobile input and Tencent will have more linkage

This year, group buying experienced the most ups and downs of the serious shuffle. Regiment treasure nets, 24 coupons have fallen, high peer Nets, F Group and QQ Group merged, countless small site shutdown. "Last year's group buying market is a mess, we desperately spread money, the market competition is not a methodical, this year is the endgame market, into a rapid shuffle period." The future will also shut down or consolidate 1-2, the market has been basically blocked, next year is not optimistic. "Rynning said.

After the integration, how will the future development of the network? According to Rynning's plan, the team combat style still insists on old play, but may involve more cooperation and new areas of expansion. "The future of high friends should not be group buying, but the e-commerce of life class." ”

As Tencent's supernumerary electricity quotient layout, the high friend and Tencent's cooperation will be more close. Rynning revealed that Tencent's future investment in the electricity business will be related to high friends, even high friends will be with Tencent Pat and other electric dealer website to achieve the seller open, resource interoperability, for QQ users to do accurate matching and recommendation; In addition, high friends and micro-letter cooperation, "micro-group purchase" has been on-line, online payment has been through, In the future will also be based on the location of group buying recommendations and other new functions.

Mobile Internet is also the focus of the next step for high friends. "Traffic from the Web to the mobile end of the transfer is revolutionary, high friends will be in the mobile end next year, now has a mobile team." "Rynning said.

When it comes to profitability, rynning that it is not time to consider profitability, "only a large scale of profit will make sense, and it is worthless to claim tens of millions of of the profits as a full." "Rynning has revealed that the monthly sales of the high net is between 200 million-250 million, expected to be profitable in the second half of next year."