SaaS transformation adds impetus to enterprise innovation and development

With the advent of the new Internet era, some enterprises have developed a new business model, not only that, but also to encourage enterprises to stand at the crossroads of transformation. As IBM deepens its path of transformation, the turns to IBM as a Servcie (IBM as a) at the same time discards Low-value/profit business, which is inextricably linked to IBM's cloud services, where IBM delivers IaaS, PaaS, SaaS-level cloud services. Starting last year, IBM acquired the SoftLayer Cloud infrastructure platform to build the Bluemix cloud platform, which is the cornerstone of its ability to deliver SaaS cloud services.

SaaS not only helps businesses reduce total cost of ownership, but it also creates multiple benefits. Unlike IaaS, PAAs platforms, SaaS services are directed at the business level, not developers. From the point of view of the enterprise, with the development of the new Internet era, the constant change of users ' needs and the speed of the market change, enterprises need to respond to customers quickly rather than lengthy development and development cycles. SaaS Service is the product of flexible response to market changes, especially for FMCG industries such as apparel and food.

Fast growing digital marketing business

IBM's digital marketing business is a typical application of IBM's SaaS service, says Mr. Nathan Midler, head of Enterprise marketing management at IBM Software group Greater China. Through the user analysis of online data such as browsing the customer's website, analyze user browsing habits, behavior habits, key transaction process completion rate, loss rate and loss point, as well as each form of filling and submission, so as to identify the access process encountered problems, puzzles and obstacles, through the optimization of these processes to improve the conversion rate of the site. This includes a number of IBM technologies, to achieve customer analysis based on large data, thereby optimizing the promotion of enterprise business.

IBM digital marketing will be landed in the IBM SoftLayer domestic (domestic partners) of the data center to run and provide services to achieve a unified solution, landing local can improve the quality of service based on the protection of data security. At present, there are financial, insurance, retail, aviation, transportation and other industries, such as fast-moving consumer goods and other fields are through the IBM digital marketing revenue.

"Make cake and eat cake" share SaaS mode

Not just in the area of digital marketing, IBM currently has nearly 120 SaaS products available for delivery, which involve different areas of enterprise application, including mechanisms such as talent screening. Ms. Li Hong shares examples of IBM's own use of SaaS services. BYOD is a popular trend in the industry, employees will bring their own electronic products to the company, due to the company's security restrictions, through the IBM MobileFirst solution, remote monitoring equipment inside the "public" part of the management of the company's business use of the company system, without retrieving the equipment private data, To achieve "public and private" distinct, so as to maximize the protection of enterprise data and personal data security.

For example, enterprise management platform COREMETRICS,IBM itself is also in use, on the basis of a large number of daily data search, the application of the platform after the site access speed becomes very fast. Not only is the platform created, but IBM is also the beneficiary of SaaS, and because of the performance of its applications, IBM has turned these technologies into productivity. In IBM's own words, "we not only make cakes, we also eat cakes." ”

SoftLayer the fertile ground for SaaS.

Most of the SaaS services currently delivered have "non-cloud" software products that are available to users on different platforms. But it is based on the IBM forward-looking cloud trends, see the enterprise must be innovative road, so that users can focus on the business sector, SaaS Services emerged. At present, some large enterprises are also trying to move some non-critical business to the SaaS platform, which is a gradual process, a large synergy process.

Over half of these 120 SaaS services will soon fall to the previously acquired SoftLayer platform and be rolled out after consolidation. SoftLayer is not just a hosted cloud of IaaS, but the foundation of IBM's cloud computing business, and IBM will implement a variety of SaaS services through the SoftLayer cloud base. For domestic users, SaaS is no doubt a better choice.

SoftLayer will be with partners landed in the domestic data center, and officially in July this year to provide domestic services, SoftLayer has come, SaaS will be far away?

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