Sadie data paradox who is not professional

View the latest quotes every reporter Xiaixiaoping from Beijing A report on suspected data fraud to the third party data consultancy Sadie (hereinafter referred to as Sadie) to the cusp, then the media publicly "apologize", Sadie has also clarified that "the report is not true."　　Recently, the "Daily economic news" reporter consulted some of the gem listed companies prospectuses and other information, will be quoted in the Sadie Research report content and data verification, found that Sadie data "fight" and other unprofessional phenomenon.　　The same field of data "fight" It is understood that most of the gem, the board listed companies in the IPO process disclosed the company's market share and other data, and such as Sadie and other third-party agencies are the source of such data. According to the daily economic news reporter access to information, last year, the successful listing of the 78 companies, there are more than 10 use of the data of Sadie, flush, network technology, Huali, Silver Electronics, Super Map software, Lith Chen, Shenzhou Thai yue, Zhong Qing Bao, Warburg shares, Meteno, Jinlong electromechanical, Tai Ping shares, national technology, Ningbo gqy,　　The digital video is used by Sadie's survey data in the prospectus. As an example, the data in the 2008-2009 China computer Simulation Market Research Report (hereinafter referred to as the computer simulation report), as mentioned in the prospectus, is the same as that of Sadie's service. China System Simulation Market Research Report (hereinafter referred to as System simulation report) published in August 2008　　There is a "deviation". "System Simulation Report" pointed out: 2007 China's system simulation market overall size reached 4.4 billion yuan. Among them, the equipment manufacturing system simulation market scale is 2.24 billion yuan.　　It can be seen that the equipment manufacturing system is the share of the system simulation 50%, the report is expected in the next 5 years, equipment manufacturing system simulation market will maintain nearly 18% annual composite growth rate, 2012 its market size will reach 5.09 billion yuan. According to the above data, "Daily economic news" reporter briefly estimated 2013 years of system simulation market size of 11.9 billion yuan.　　But it is doubtful that in the prospectus of the China force, Sadie pointed out that the next 5 years the domestic computer simulation test market can achieve more than 18% of the composite growth rate, is expected to 2013 the total size of the domestic computer simulation market can reach more than 68.6 billion yuan. 68.6 billion!　　Computer simulation Market is part of the system simulation market, this data is more than 5.8 times times the market of the system simulation! Inconsistencies in the data what exactly is wrong with Sadie's data?　　To find out why, the daily economic news reporter conducted a detailed survey of the above two reports. "Daily economic news" reporter noted that Sadie in the RF signal simulation market data problems. According to the prospectus, the RF simulation test market will maintain a 30% compound growth rate of 2013 to 3.8 billion yuan, however, if the 3.8 billion-yuan projection, the 2007-year RF signal simulation marketFor 787 million yuan, and the "System simulation Report" in the 2007 radio frequency signal simulation market is only 314 million yuan. "Daily economic news," the reporter also selected the China force to create a radar simulation test market scale data to calculate. According to the previous "system simulation report" can be known, radar simulation is only a part of the radio frequency signal simulation, Hua Li, the prospectus stated that Sadie consultant based on the data available to calculate, 2008 China's radar simulation test market overall scale of 445 million yuan, and 2007 RF signal simulation market for 314 million yuan, plus 18% of the composite growth rate, 2008 RF signal Simulation Market size should be 371 million yuan.　　It is obvious that the 445 million yuan in the radar simulation test market and the radio frequency signal simulation in the "System Simulation report" in the prospectus of the China Force create a pass. The contradictory data also appears in the simulation training market scale data. "System Simulation Report" pointed out that the 2007 Operation training simulation system simulation scale of 358 million yuan, according to 20% of the speed of the calculation, the 2013 Operation training Simulation system simulation of the scale of only 1.07 billion yuan.　　However, in its prospectus, Huali noted that according to Sadie's report, it is expected to increase by 20% annually in the next 5 years, with a market size of 23.02 billion yuan in 2013.　　The odd size of the CDN market in addition, the same amount of data that Sadie provided to the Web-hosting technology was inconsistent in the same prospectus.　　In the Web hosting Technology Prospectus page 5th can be seen: 2008 China Professional CDN Service Market size of 360 million yuan, and in 249 pages, Sadie also pointed out that the 2008 CDN Market size reached 360 million yuan. In fact, CDN Market and Professional CDN market is not the same thing. A long time engaged in the CDN study of the company's ancient surname analyst said that the Cdn Service market Scale mainly includes: Professional CDN services Provider revenue, traditional IDC Enterprise CDN value-added revenue, telecom operators CDN business Revenue,　　Streaming media sites, as well as large-scale portals and other construction to solve their own web site acceleration problems and investment. Sadie consultant He Yi wrote the "2008 China Professional CDN Service Market Review" also pointed out that the CDN market is divided into 3 pieces, of which by the network technology and other professional CDN service providers accounted for the market share of 360 million yuan.　　and 2008 CDN Market Total scale is 920 million yuan.　　Noda Official Blog said that 2008 CDN Overall market size reached 920 million yuan, and the Ministry of Industry and Information Technology Institute of Communications Information Research Institute of data shows that 2008 domestic overall CDN Market size reached 960 million yuan. Why the Net-bed technology in the prospectus will appear CDN market size of 360 million yuan? "The smaller the size of the market, the greater the market share of Internet-hosting technology." "An industry person who has written a prospectus, Zhao (a pseudonym), has uttered a possibleReason。　　Zhao pointed out that the network accommodation technology is a professional CDN service providers, if the CDN market size to convert, its market share is very small, but, if according to the professional CDN market Size to measure, then the Internet technology has become the industry leader.　　Reporter inspection found that in the Internet Technology Prospectus 87 page points out: 2008, the Network of Technology CDN Business scale of 85.68 million yuan, the market share of 23.8%.　　The daily economic news reporter subsequently divided by 360 million yuan and 960 million yuan according to the 85.68 million yuan business income, obtained the market share is 23.8% and 8.9%. In response to the query, Sadie said in reply to the daily economic news, "Sadie consultant thinks the Qing is clear, we are responsible for our research data, responsible for the customer, responsible for the industry." "Regulation as a new problem," said Guo Haitao, deputy general manager of the world, because each consultant has different knowledge and knowledge of the industry and methods of collecting data, there is no such thing as right and wrong, depending on the method of collection and analysis used by the analyst.　　Since there is no industry standard, it is often the case that an industry produces multiple different analysis data. Mei Tao, vice president of Wanrui data, said in an interview with the Daily economic news that the consulting industry lacked relevant industry standards, such as: Data collection methods, missing basic data construction, etc.　　He believes that with market segmentation and business model innovation, the company's market share and industry ranking data is becoming more and more complex, it is difficult to ask an advisory body to give the most accurate answer. In fact, because most of the gem companies are innovative enterprises, market share and industry competitiveness rankings have become an important factor for investors to reference enterprises, enterprises in the prospectus must have such data, due to the large number of data, but also are emerging industries, the SFC can not be one by one verified. Therefore, this also gives the regulator to the relevant listed companies audit and supervision of a huge problem.