Safe house: Before subversion, please see the light die.

It was early to leave, but the stairs had been lookout.

Even though the word "subversion" has been shouted to make people's ears cocoon, MA's staff are still repeating the same old tune when the internet is about to come online. In the flying public relations copy, Ping Good room is walking to the "real estate electricity business Taobao, Cat" Road, its prediction is: "Real estate intermediary will be the next target of internet finance."

Expensive for financial tyrants, emboldened nature is there, with the means of subversion is to hit the money. It is said that a good house on the line will be for the new house market launched the so-called Home Purchase festival, take out 5个亿来 home buyers-the first joint developer launched North Canton Three cities 1000 sets of special listings. Peace requires developers to give 90 percent-95 percent discount, at the same time, online transactions a set of listings, Ping An subsidized home buyers 10,000 yuan. Developers should pay the safety of the Commission (about 1%), peace also returned to the home buyers, the total amount of subsidy expected in the year will reach 500 million yuan. In the field of second-hand housing, ping-an good house is advocated "buyers and sellers are no longer pay intermediary fees." Because the second-hand housing market has long followed the "seller's receipt" of the rules, so this move can also save for home buyers accounted for 3% of the total amount of intermediary commission.

Open the door to do business for so many years, peace is generally not hit lies, it should have this cost.

The reason that the developer must care it is: first of all, we have good customer resources. Tai Ping sitting with billion-class real name registered customers, of which 80 million of life insurance customers, 20 million of property insurance customers, 20 million credit card customers, according to its self-assessment, have to buy a house just need customers accounted for 17.8% of the total. The second is the ability to cover the financial industry. and other so-called real estate electric business platform is different, the safe house behind is a complete financial industry chain. One of the biggest challenges for developers right now is financing, with the help of a safe system or a more efficient capital operation. As for the "90 percent-95 percent discount" standard of the safe house, it can be digested in the marketing cost without affecting the real profit of the developer. and specific to each set of houses, according to its orientation, floors and other personalized price elasticity of space is very large, this special discount rate for developers of daily offline sales impact is also very limited.

As for the second-hand housing market, safe and good room "0 domestic helpers" doctrine presumably more for its bleomycin buyers of applause, but the industry must hate tooth itch. As we all know, although Commission is the current second-hand housing transactions in the process of the only possible link, but any traditional real estate intermediary can not give up this part of the income. Even though the industry has been more or less there is a buyer to the intermediary to pay the sincerity of gold or deposit short-term interception, thereby settling the pool of funds for its use of the phenomenon, but its staff income mostly from the Commission commissions. Peace so can not care about Commission, in addition to the electricity business platform staff streamlining, do not need to consider the floor of daily expenses, and other reasons, I am afraid that the more important reason is to intervene in the second-hand housing market for large peace to dig high-quality customers more, the use of ping-an financial closed-loop customers to Mortgage income is a must, ping an claimed to arrange the class Alipay products, linked to a large number of financial products and so on.

Word, the good house. This is the identity of the spoiler to admission, ambition is obvious. Must be first with great benefits and brand advantages Open, in the eat a considerable market share after the cultivation of consumption habits, thus rewriting the industry rules. But is it really able to eliminate real estate agents?

"Extermination" has never been a term, and a lot of internet operators have had similar plans before Ping an. Search rooms, E, homes ... Which one is the fuel-saving lamp? However, it has not been able to realize the subversion of traditional real estate intermediary, but the latter is the impulse of the attack is no time. March 11, Beijing and Shanghai, a total of 9 real estate intermediary enterprises jointly blocked the tenants, and its products in the home site all the shelves, the incident is under the line real estate intermediary alliances up the typical. Some of the power brands have simply come up with a subversive style, such as the World Union Bank (formerly the real Estate) is called to turn to o2m mode. Integration of the previous single division of business lines, for institutional customers and terminal owners to provide a number of business of one-stop, platform, cross-interactive light asset real estate services. It is proposed to extend the business to the family rather than stop at the end of the real estate transaction. Therefore, the traditional real estate intermediary does not sit still, peace is also the same.

Another interesting fact is that, even in the United States, which leads the global Internet innovation trend, traditional real estate intermediaries have never been wiped out. The internet needs the most is standardized products, but to achieve real estate "standardization" is very difficult, especially in the second-hand housing market. The level of understanding and familiarity with a single area or community is often a hard standard for judging a real estate broker's success. Whether the history of the house is clean, whether the neighbors are easy to get along with, and how to make the medical and leisure facilities around the community, such localized and even personal information is difficult for Internet users to provide. This contradiction, even the community forum known as the search house has not been a very good solution, how will peace be essay?

The most troublesome of course is the unspoken rules. Over the years the property market has molded a unique landscape in China's real estate markets, where real estate agents are often charged with the task of fixing all the trouble. In the provision "according to the evaluation price transfer", the buyer and seller signed a yin-yang contract is often the intermediary. Restrictions on the purchase of limited loans after the introduction of the rules to help buyers to play the edge curve to borrow, to do the local tax proof to achieve a non-household housing, and even guide customers fake divorce around the restrictions and so on a series of "personalized service", are by thorough policy, the real estate intermediary to complete. This secret lake is safe and good room can also play the turn? Ding Shi real estate electric business platform, is really not suitable for the current market jungle Robin Ecology.

Perhaps real estate agents will one day be destroyed, but the main reason for their demise should be the rise of the internet finance, but increasingly perfect regulations and more fair market. The appearance of safe and good room, the greater value lies in promoting the transparency of this market, for the real estate market line under the further integration of new ideas, a new platform. In the future for quite a long period of time, really can let the traditional real estate intermediary is not safe and bad, but the buyers are increasingly thick "wait and see" mentality, and this precarious real estate market.

Also want to one more mouth: In fact, this time node is not so flattering. When the whole industry mountain rain wants to come, even if tyrants such as peace, also please prepare to see the light die. (Murong San)